27 Aug 2025 2 min read Recurring Revenue

Recurring Revenue Models with GoHighLevel & Digital Products

Q: Which recurring revenue model works best for agencies starting out?

SaaS Mode is the fastest entry point because it builds recurring billing from day one.

Q: Can I run multiple models at once?

Yes, and stacking them builds resilience. Most top agencies layer SaaS Mode, productized templates, and affiliate commissions.

Q: How do I get affiliates without an audience?

Recruit inside targeted communities like Skool, Facebook groups, or with starter kits that simplify launch for new affiliates.

Q: Do subscription bundles need constant new content?

No. A mix of evergreen assets, quarterly updates, and drip-fed SOPs keeps churn low without heavy production demands.

Recurring revenue beats one-time sales every time. With GoHighLevel, agencies, creators, and entrepreneurs can turn snapshots, templates, and services into predictable monthly income streams — scaling faster without scaling stress.

Photo by Estée Janssens / Unsplash

Why recurring revenue matters now

One-off projects die the moment the invoice clears. Agencies struggle to grow because new clients must replace churned ones.

Recurring revenue fixes that by:

Building predictable cash flow
Increasing customer lifetime value (CLV)
Allowing scale without new sales every month

Insight: Subscription SaaS companies average 5–7x higher valuations compared to service-only businesses. Agencies that “productize” can exit faster, or run leaner with less financial stress.

4 recurring revenue models with GoHighLevel

1. SaaS Mode vs Service Retainers

Instead of time-for-money retainers, GoHighLevel lets you run a SaaS Mode account. One client = recurring seat fees. Multiply that across 20–50 accounts and you’ve created subscription income that doesn’t need hand-holding.
👉 Related post: SaaS Mode vs Service Retainers

2. Productizing Agency Knowledge

Turn past work into reusable digital products: SOPs, funnels, training courses. Each asset sells repeatedly with near-zero marginal cost.
👉 Related post: Productizing Agency Knowledge

3. Subscription Businesses for Agencies & Creators

Bundle snapshots, courses, or templates into a membership. Think Netflix-for-marketing-assets. Clients pay monthly to access your digital vault.
👉 Related post: Subscription Businesses

4. Affiliate Programs & Commission Stacking

Two-tier affiliate strategies add another income line without needing more clients. Combine GoHighLevel, Bootcamp, and SaaSPreneur links to compound revenue.
👉 Related post: Affiliate Programs & Commission Stacking

Stack these models

Smart agencies don’t pick just one. They layer them:

SaaS Mode for base MRR
Templates for upsells
Membership bundles for recurring education
Affiliate stacking for passive multipliers

This creates 3–4 overlapping revenue streams, insulating you from churn or economic dips.

Case study snapshot

Agency exits retainers, moves 15 clients into SaaS Mode.
Builds a membership vault of 20 SOPs + templates at $47/month.
Recruits 10 affiliates via Bootcamp.
Combined outcome: $12,000/month MRR within 5 months.

Affiliate integrations

GoHighLevel trial — base recurring offer.
Bootcamp — educational path for affiliate recruits.
SaaSPreneur — adds SaaS reselling and affiliate leverage.

Skool (join here) can act as your private community hub for affiliate onboarding and customer retention.

FAQs

Q: Which recurring revenue model works best for agencies starting out?
SaaS Mode is usually the best entry point — it builds recurring billing from day one.

Q: Can I run multiple models at once?
Yes, and you should. Stacking them is what creates resilience.

Q: How do I get affiliates without an audience?
Start by recruiting inside targeted communities like Skool or via niche Facebook groups.

Q: Do subscription bundles need constant new content?
Not if you structure them well. A mix of evergreen templates, quarterly updates, and drip-fed SOPs keeps churn low.