UGC requests, simple scripts that earn short clips

TLDR

Invite a 30 to 60 second clip after a real result. Offer thanks and attribution, not rewards for praise. Provide a one tap upload link, accept phone video or voice notes, add captions, and place the best clip near pricing and the final CTA. Refresh monthly.

Who this helps

You have paying customers and a few visible wins. You want proof that feels human without turning content into a production.

The plan, friendly and fast

• Ask once, right after the first measurable outcome.
• Show a 60 second example so people know what “good” looks like.
• Give a single upload path that works on mobile.
• Confirm permission to edit and publish in one sentence.
• Thank them by name and feature them where it counts.

Scripts you can copy

Short invite (DM, email, or SMS)
“Quick favor, could you record a 30 to 60 second clip, your use case, one outcome, and one tip for new users. Upload here: {link}. We may trim for length. You can ask us to remove it any time.”

Camera shy version
“No video needed. A voice note works. Say your use case, the outcome, and one tip. Upload here: {link}.”

Prompt to guide the take

• “What were you trying to do?”
• “What did you set up or change?”
• “What changed in 30 days, with numbers if you can?”

Example you can send
“Agency lead gen, added the intake funnel and a 7 day follow up. 38 qualified leads in 30 days, counted in GA4 and our CRM. My tip, set warmup rules before emailing.”

Make it easy to submit

• Use one upload link that accepts phone video, webcam files, or audio.
• Keep the form short, name, role, company, permission checkbox.
• Auto-confirm by email with a “thanks, we got it” line.

What to do with the clip

• Trim for length, keep meaning intact.
• Add burned-in captions so it works muted.
• Add a one line label, name, role, and topic.
• Place one clip near your final CTA on LPs, and one on the proof wall.
• Use a still frame as a thumbnail to keep pages fast.

Placement that moves numbers

• Pricing or decision sections, one clip with captions before the final CTA.
• Comparison pages, one clip under the verdict.
• YouTube descriptions and pinned comments, link back to the pricing LP.
• Partner or feature pages, swap in the most relevant clip for that audience.

Keep it fresh

• Replace clips older than 180 days.
• Remove any clip if permission is withdrawn, within 72 hours.
• Rotate by topic, onboarding, migration, first results, retention.

Do and do not

• Do ask after a real milestone, not on day one.
• Do caption everything, many watch on mute.
• Do credit the person clearly.
• Do not script answers or offer rewards for positive sentiment.
• Do not edit claims or timeframes. Trim only for clarity.

Metrics to watch

• Invite to upload rate, target 10 to 25 percent from warm users.
• Clip view rate on LP, target 40 to 60 percent on engaged sessions.
• LP CTR lift after adding a clip near pricing, target plus 10 to 20 percent.
• Paid lift versus prior week, target plus 5 to 15 percent when clips are relevant.

Troubleshooting

• Few uploads, send your own 60 second example and shorten the invite.
• Clips too long, add “keep it under 1 minute” to the first line and enforce a hard cap.
• Low view rate, move the clip higher and add captions with a clear thumbnail.
• Skepticism, add a one line source under the caption, for example “Result counted in GA4.”

FAQ

When should I ask for a clip
Right after the first measurable result, usually in the first 30 to 45 days.

How long should a clip be
Keep it to 30 to 60 seconds so it loads fast and gets watched.

What if someone prefers audio
Accept a voice note. Add simple captions from the transcript.

Can I edit submissions
Trim for length and clarity only. Do not change meaning or claims.

What about permission
Use one sentence, “You allow us to edit and publish this on our site and channels, and you can ask us to remove it any time.”