Traffic Source Analytics in HighLevel: Attribution Made Simple
HighLevel funnels and websites now show traffic source breakdowns. See organic, paid, referral, and direct visitors without Google Analytics.
TLDR
HighLevel added Traffic Source Analytics. See where funnel and website traffic originates—organic, paid, direct, referral—plus state and city breakdowns.
Why this matters
Most small businesses never set up Google Analytics. They don’t know which channel actually produces leads. HighLevel now gives attribution out of the box.
- Faster decisions: See which campaigns work without GA dashboards.
- Proof for clients: Simple reporting for agencies.
- Better ad spend: Shift budget toward sources that convert.
How it works
- Channels tracked: Paid, Organic, Direct, Referral, Other (source).
- Hover details: Numbers update dynamically when exploring charts.
- Drilldowns: Filter by state and city (new in Sept 2025).
- Limit: Data starts Sept 23, 2025. Earlier periods show “unknown.”
How to use it
- Open Sites → Analytics → Traffic Source Analytics.
- Select site or funnel.
- Add Source, State, City widgets.
- Standardize UTM tags across ads, emails, social.
- Review weekly and adjust budgets.
Pro insight
- Keep UTMs lowercase and consistent to avoid duplicate entries.
- Pair this with contact-level “first/last source” tracking for full clarity.
- For complex models (multi-touch), GA or other analytics still matter.
🏆 Start your Highlevel journey today
FAQ
Does this replace GA?
For small and mid businesses, yes for basics. No if you need advanced segmentation.
Will old data appear?
No. Only new traffic after Sept 23, 2025.