Top 10 Best White Label CRM Software Solutions for 2025

Updated features, agency use cases, and affiliate-ready comparisons

TL;DR

Looking for the best white label CRM software in 2025? This guide compares GoHighLevel, SuiteDash, Vendasta, Close, and more—focused on automation, branding, lead nurturing, and monthly recurring revenue (MRR) for SaaS agencies.

What Is White Label CRM Software?

White label CRM software lets you rebrand and resell customer relationship tools under your agency’s name. Ideal for digital agencies, consultants, and B2B service providers looking to build SaaS revenue streams. The best platforms offer full feature control, automation, and client access via a branded portal.

Top 10 White Label CRM Platforms Compared

1. GoHighLevel (Best for Agencies & SaaS Builders)

• ✅ Sales funnels, SMS/email automation, course builder, CRM, call tracking
• ✅ Full white label dashboard and mobile app
• ✅ Snapshot system for duplicating client setups
• ✅ Niche-specific workflows and marketing playbooks
• ✅ Affiliate-ready monetization path
  Pricing: From $97/month to $497/month for full SaaS mode
  Use it here: GoHighLevel Official
  Related content: GHL SaaS Snapshot Program Overview

2. Vendasta

• ✔ White-label marketplace for digital services
• ✔ CRM, lead management, client dashboards
• ❌ Less focus on automation and marketing
• ❌ Limited customization compared to GHL
  Use case: Agencies reselling 3rd-party services
  Pricing: Starts at $99/month

3. SuiteDash

• ✔ Full portal, billing, file sharing
• ✔ LMS, CRM, proposals, and e-sign
• ❌ Steep learning curve
• ❌ Automation isn’t marketing focused
  Best for: Client portals and internal agency ops
  Pricing: From $19/month

4. Dashclicks

• ✔ White-label client dashboards
• ✔ Services marketplace
• ❌ No funnel builder, limited CRM depth
• ❌ Vendor-dependent
  Pricing: Starts free, with upsells
  Use case: Beginner agencies needing prebuilt services

5. Close CRM

• ✔ Strong outbound sales features
• ✔ Built-in dialer, pipelines, email sequences
• ❌ No funnel, LMS or white-label options
  Best for: Sales-led organizations
  Pricing: $99–$699/month

6. ClientJoy

• ✔ CRM, invoicing, proposals, white-label dashboard
• ❌ No SMS marketing or funnel tools
  Use case: Freelancers, coaches
  Pricing: From $19/month

7. LeadConnector (GHL Sub-Brand)

• ✔ Used inside GoHighLevel by many white-label resellers
• ✔ API and mobile app supported
  Note: Functions as backend infrastructure for many SaaS providers

8. Zoho CRM Plus (with Branding)

• ✔ Deep CRM stack with optional white-label
• ✔ Complex integrations
• ❌ Not turnkey for reselling
  Pricing: $57/month per user
  Use case: Corporate agencies needing enterprise tools

9. HighLevel Resellers + Custom GPTs (Emerging Trend)

• Combine GHL + AI GPT agents + custom frontends
• Build ultra-targeted CRM tools for niches like real estate, medspas, legal
• Integrate with N8N for backend automation
  Read more: Build an AI-First Marketing Agency

10. Agiled

• ✔ Invoicing, time tracking, project mgmt, CRM
• ❌ Less brandable
• ❌ No marketing automation stack
  Best for: Freelancers, consulting shops

Why GoHighLevel Is the #1 White Label CRM for 2025

• All-in-one platform replaces 5+ tools
• Scales from solo consultant to full SaaS agency
• Built-in affiliate model for compounding growth
• Includes cold outreach, reviews, SEO tools, and more
• White-label mobile app support
• AI tools like GHL AI Employee

👉 Ready to launch? Get GoHighLevel or Take the Free Bootcamp

FAQ

What’s the cheapest white label CRM with real automation?
GoHighLevel offers real automation (SMS/email/AI) starting at $97/month—cheaper than most CRM platforms when factoring in functionality.

Is white labeling legal and profitable?
Yes. As long as the platform supports it (like GoHighLevel or SuiteDash), it’s a valid resale strategy with solid MRR potential.

How do I start a white label SaaS agency?
Use GHL’s SaaS Snapshot Program to clone a working SaaS business model and onboard clients fast.

Final Thoughts

The white-label CRM space is evolving fast. GoHighLevel leads with unmatched automation, branding, and affiliate opportunity. Use it to build, resell, and scale an MRR machine in 2025.

Start free: GoHighLevel Free Trial + SaaS Training