📌 The SEO Audit Method for GoHighLevel Agencies

How to Run a Full On-Page, Technical, and Backlink Audit Without Leaving Your Dashboard

SEO audits are no longer just for specialists. If you’re using GoHighLevel (GHL), you already have 70% of the tools you need baked into the platform. This method breaks the entire process into clear, repeatable client projects you can launch, track, and deliver—no third-party tools required (unless you want extras).

🚀 Project Setup: Tools and Launch Checklist

Start with one simple internal task: launch the SEO Audit Project.

✅ Tools You'll Need:

📌 Create a recurring Audit Project template inside GHL and assign it under “Opportunities.”

🔍 Task Group 1: On-Page SEO Review

This is your first deliverable. You'll run a full page-level audit covering URLs, keywords, tags, and user experience.

🔹 Task: Check the URL

• Is the primary keyword included?
• Is it short and readable (under 6–7 words)?
• Uses hyphens (/seo-services) not underscores
• Located in a subfolder, not a subdomain

👨‍💻 GHL Tip: Edit this under Sites > Funnels > Page Settings > Path

🔹 Task: Optimize Titles, Meta Tags, H1s

📌 Use Screaming Frog to bulk-check H1s and metadata, or review manually in GHL.

🔹 Task: Image + Keyword Optimization

• All images have descriptive alt text and readable filenames
• Primary keyword appears 2–3x in page body
• Add 2–3 LSI keywords (find via LSIGraph or Google’s “People Also Ask”)

👨‍💻 GHL Tip: Alt text is editable in the Image settings popup inside the Page Editor.

🔹 Task: Internal Links + Broken Links

• Add 2–3 internal links per page using descriptive anchor text
• Check for broken links using tools like Dead Link Checker

👨‍💻 GHL Tip: Use the “Link” element to add cross-page links; test all in preview mode.

🔹 Task: UX & Conversion Optimization

• Add a clear CTA (book a call, get a quote, start trial)
• Make layout mobile-friendly with white space
• Include breadcrumbs for blog or multi-step pages

👨‍💻 GHL Tip: Use Sticky Button or Form Element with automation for conversion tracking.

⚙️ Task Group 2: Technical Optimization

This task group ensures the site is crawlable, indexable, and fast.

🔹 Task: Indexing Status

Search site:yourdomain.com/page on Google to confirm visibility.

👨‍💻 GHL Tip: If a page doesn’t index, check robots.txt, noindex, or redirects in Page Settings.

🔹 Task: Performance Score (Chrome Lighthouse)

Run a Lighthouse report in DevTools → aim for:

• SEO > 90
• Performance > 85
• Best Practices > 90

👨‍💻 GHL Tip: Optimize large images in Media Library, reduce unnecessary scripts, and use clean sections.

🔹 Task: Redirect + HTTPS Check

• Use Redirect Path to verify 301 redirects (no 302 or chains)
• Make sure HTTPS is active (SSL lock icon visible)

👨‍💻 GHL Tip: SSL setup is automatic in GHL; if broken, fix via Settings > Domains > SSL Enable.

🔹 Task: Tag Installation Check

• Use Google Tag Assistant to confirm Google Analytics or GTM are firing properly

👨‍💻 GHL Tip: Paste tag IDs directly in Settings > Integrations > Google Analytics / Tag Manager

🔹 Task: Sitemap & Robots.txt

• Sitemap must be live and submitted to Google
• robots.txt should allow crawling for key pages

👨‍💻 GHL Tip: GHL doesn’t auto-generate sitemaps—you’ll need to use a WordPress integration or third-party.

🔹 Task: Custom 404 Page

• Make sure broken pages lead to a helpful 404 (not a blank error)

👨‍💻 GHL Tip: GHL allows a redirect to a custom “Not Found” page using URL redirect rules.

🔗 Task Group 3: Off-Page & Backlink Check

This part tracks your site's external authority signals.

🔹 Task: Backlink Authority Review

Use Ahrefs or SEMrush to check:

• At least 50% of backlinks come from DR 30+ domains
• At least 50% are from contextually relevant pages
• <20% of backlinks go through redirect chains

📌 No backlinks? Mark this project as “Needs Link Building” and pitch a link campaign.

🔹 Task: Anchor Text Audit

• Less than 50% of referring domains should use the exact match keyword
• Mix of branded, generic, and contextual anchor text is best

👨‍💻 GHL Tip: Use Forms with UTM parameters to track new leads from inbound campaigns.

🧾 Final Delivery: Report + Client Review

Deliver your findings inside a GoHighLevel pipeline or as a branded report.

✅ GHL Reporting Workflow:

1. Use your Google Sheet tracker (Passed / Needs Work / N/A)
2. Generate a white-label report PDF in GHL (or use Google Slides template)
3. Assign all “Needs Work” as tasks in your client workflow
4. Book a strategy call using your GHL calendar
5. Set a 60-day review reminder inside the contact record

📌 Optional Upsell: Offer this as a quarterly performance checkup. Add it to your monthly retainer package.

💡 Make It a Productized Service

This entire method can be packaged as:

• A one-time SEO audit for $297–$997
• A monthly optimization add-on ($200–$500/mo)
• A conversion + SEO setup for each new funnel

Build it into your Snapshot, assign via Workflow, and track results using Custom Dashboards.