Texas SMS Guardrail: Comply with SB 140 Without Stopping Campaigns
Texas SB 140 expands “telephone solicitation” to cover marketing texts. HighLevel now blocks automation to Texas numbers until you’re compliant.
TLDR
Texas SB 140 (effective Sept 1, 2025) requires registration, stricter opt-ins, and limited hours for SMS marketing. HighLevel added a guardrail to block automation to Texas area codes.
What SB 140 changes
- Texts count as telephone solicitations under Texas law (source).
- Marketers must register as telephone solicitors and post a security bond (source).
- Quiet hours: generally 9 a.m.–9 p.m. local time (source).
- Violations allow lawsuits under the Texas Deceptive Trade Practices Act.
How HighLevel helps
- Automation block: Prevents automated SMS/MMS to TX numbers. One-to-one and OTP texts still work.
- Periodic opt-out: Automatically reminds subscribers they can stop texts.
- Logs: Track blocked messages by area code.
This buys time to fix consent flows without risking lawsuits.
What to do now
- Audit campaigns for Texas contacts.
- Enable the guardrail in Phone System → Compliance.
- Update opt-ins with double consent.
- Consider WhatsApp or email for Texas until compliant.
🏆 Start your Highlevel journey today
FAQ
Does this block replies?
No. One-to-one messages and OTP codes still deliver.
Can I be sued multiple times?
Yes. Prior recovery doesn’t block future claims.