Switch from Omnisend to GoHighLevel without losing segments, ecommerce events, or deliverability

Move from Omnisend to GoHighLevel in one week. Keep segmentation, ecommerce triggers, and SMS opt ins. Rebuild flows cleanly and protect inbox placement.

Who this helps

Shopify and WooCommerce brands that used Omnisend for email, SMS, and ecommerce automations, and now want full CRM, funnels, calendars, pipelines, and ad conversions in one place.

What you keep

• Subscribers, tags, custom properties, segments replicated as tags and Smart Lists
• Suppressed profiles, unsubscribed, bounced, complaints imported as Email DND or SMS DND
• Flow content and campaign templates, rebuilt in the Email Builder and Workflows
• Key ecommerce events, order submitted, payment received, abandoned checkout, product purchased, wired into Workflows
• Ad conversions, Google and Meta, fired from Workflows when forms submit, deals close, or payments post

What you rebuild

• Flows, recreate Omnisend logic as GoHighLevel Workflows with triggers, waits, conditions, goals
• Segments, reproduce with Smart Lists using tags, properties, event dates, order counts, LTV fields
• Forms and landing pages, move to GoHighLevel Forms, Surveys, Funnels. Embed temporarily during cutover if needed
• Preference center, manage granular Email DND and SMS DND with a simple update form
• Web push, either drop it or replace with email or SMS. GoHighLevel does not send browser push natively

The 7 day, zero downtime plan

Day 0, domain and numbers

• Set a dedicated sending subdomain, for example mail.yourbrand.com
• Add SPF, DKIM, DMARC in DNS. Verify the domain in GoHighLevel
• For SMS, register A2P 10DLC. Port or purchase a number. Map consent fields

Day 1, export and mapping

• From Omnisend, export contacts with status, lists or segments, properties, last open, last click, last order
• Export suppression files separately, unsubscribes, bounces, complaints, SMS opt outs
• Define mapping, lists and segments to tags, properties one to one, event dates to custom fields
• Create needed custom fields in GoHighLevel, for example last_engaged_at, orders_count, ltv, first_order_date

Day 2, import with suppression

• Import active contacts. Map email, phone, name, properties, tags
• Import suppression as Email DND and SMS DND. Verify a few records
• Build Smart Lists that mirror priority segments, VIPs, repeat buyers, 90 day engaged, lapsing buyers

Day 3, ecommerce and attribution

• Connect Shopify or WooCommerce. Enable order events and abandoned checkout
• Add hidden fields to forms, utm_source, utm_medium, utm_campaign, gclid, wbraid, fbclid
• Keep checkout in Shopify or WooCommerce. Use GoHighLevel order forms only for special offers or services

Day 4, flows to Workflows

• Rebuild core flows, Welcome, Browse or Cart recovery, Post purchase, Cross sell, Win back, VIP
• Use triggers, order submitted, payment received, abandoned checkout, product purchased, tag added, form submitted
• Replace Goals with “Event happened” checks and Go To steps
• Branch by engagement and value, opened, clicked, replied, orders_count, LTV

Day 5, templates and warmup

• Recreate headers, footers, legal, unsubscribe and preferences. Test merge fields
• Start sending to recent clickers, then recent openers, then 90 day engaged. Hold cold contacts
• Seed tests to Gmail, Outlook, Apple Mail. Check inbox rate and spam placement

Day 6, cutover

• Swap all forms and landing pages to GoHighLevel versions
• Pause Omnisend automations and campaigns. Keep the account for reporting 2 to 4 weeks
• Turn on Google Ads offline conversions and Meta Conversions API from Workflows

Day 7, monitor and tighten

• Watch opens, clicks, replies, unsubscribes, complaints, bounce types, revenue attribution
• Consolidate tags, standardize naming, lock Smart Lists and core Workflows
• Document DNS, list health, ecommerce triggers, and send thresholds

Mapping guide, Omnisend to GoHighLevel

Single source of truth, one list strategy. Use Smart Lists for targeting. Do not recreate multiple audiences.

Abandoned checkout in GoHighLevel

• Trigger, Abandoned Checkout with a delay
• Email and SMS steps with dynamic order summary
• Goal check, order submitted or payment received ends the sequence
• Optional, fire Meta and Google conversion events on recovery

Deliverability checklist

• SPF, DKIM, DMARC pass. From domain matches the authenticated domain
• Warm by engagement cohorts. Complaint rate under 0.1 percent, bounce rate under 2 percent
• Use Email Events in Workflows. Opened, clicked, replied filters scoped to each send
• Suppression imported as DND for email and SMS. Confirm with sample records

SMS compliance and number strategy

• Register brand and campaign for A2P 10DLC before sending promotional SMS in the US
• Map consent fields. Require sms_consent = true before any promo SMS
• Import SMS opt outs as SMS DND. Test inbound STOP to confirm suppression
• If you port numbers, test inbound and outbound, then switch routing in one step

Common pitfalls and fixes

• Segment counts do not match, align rolling windows and time zones, check last_engaged_at logic
• Flows stall on email events, scope Email Events to the same message or campaign and extend waits
• Abandoned checkout not firing, verify store connection and delay threshold. Confirm event payloads
• Missing ad conversions, ensure gclid or fbclid capture on the first touch, then map in Workflow actions

FAQ

Can I keep all my segments
Yes. Recreate them as Smart Lists using tags, fields, events, and date filters. Counts may differ if your old windows were static. Match the lookbacks.

Will unsubscribes and SMS opt outs stay suppressed
Yes. Import suppression as Email DND and SMS DND. Test a few records to confirm they never receive sends.

Can I run abandoned checkout and post purchase
Yes. Use Abandoned Checkout, Order submitted, and Payment received triggers. End flows when a purchase event occurs.

What about web push
GoHighLevel does not send browser push. Replace those steps with email or SMS, or connect a third party via webhook if you must keep push.

Do I need to re confirm my list
No, if you preserved consent and suppression. Only new opt ins use your double opt in Workflow.