Move from MailerLite to GoHighLevel in one week, keep subscriber status and segmentation, rebuild automations cleanly, protect inbox placement.

Who this helps

Newsletters, creators, small ecommerce and service brands using MailerLite for groups, segments, forms, and simple automations, now needing a full CRM, funnels, Workflows, ad conversions, and pipeline tracking.

What you keep

• Subscribers, tags, custom fields, groups and segment logic replicated as tags and Smart Lists
• Unsubscribed, bounced, spam complaints, imported as Email DND so they never receive mail
• Sequence content, rebuilt as Email Templates and Workflow emails
• Stripe billing for existing customers, renewals synced back to GoHighLevel via webhooks

What you rebuild

• Automations, MailerLite automations become GoHighLevel Workflows with triggers, conditions, waits
• Forms and landing pages, moved to GoHighLevel Forms, Surveys, Funnels
• Segments, replaced with Smart Lists using tags, fields, engagement dates, UTM attributes
• Double opt in, handled with a Workflow confirmation link

The 7 day, zero downtime plan

Day 0, setup and DNS

• Create or confirm a dedicated sending subdomain, for example mail.yourdomain.com
• Add SPF, DKIM, DMARC in DNS, then verify the domain inside GoHighLevel
• Connect Stripe to GoHighLevel if you sell products or subscriptions
• Create a staging pipeline for test leads and events

Day 1, exports and import model

• From MailerLite, export subscribers with status, groups, segments, fields, last open, last click
• Export Unsubscribed and Bounced as separate CSVs
• Decide mapping, groups become tags, segments become Smart Lists, key fields mirror one to one
• Create needed custom fields in GoHighLevel, for example ml_group, last_campaign, last_engaged

Day 2, import with suppression

• Import active subscribers, map email, name, phone, custom fields, tags
• Import Unsubscribed and Bounced as Email DND, keep them suppressed
• Build Smart Lists that match your old segments, for example tag contains group_vip, last_engaged within 90 days

Day 3, forms, pages, attribution

• Rebuild MailerLite forms as GoHighLevel Forms, add hidden fields for utm_source, utm_medium, utm_campaign, gclid, wbraid, fbclid
• Recreate top landing pages in Funnels or Sites, match URLs when possible
• If needed for one day, embed the old MailerLite form while you route traffic to GoHighLevel, then replace it

Day 4, automations to Workflows

• Rebuild your top automations, Welcome, Lead magnet, Nurture, Reactivation, Promo
• Use triggers, form submitted, tag added, purchase received, email event opened or clicked
• Replace Goals with “event happened” checks and Go To steps
• Add a preference center flow, set or clear Email DND when a contact updates choices

Day 5, templates and warmup

• Recreate email templates, header, footer, legal, unsubscribe link, preference link
• Start warmup with recent clickers, then recent openers, then 90 day engaged, hold cold contacts
• Send small seed campaigns and verify inboxing on Gmail, Outlook, Apple Mail

Day 6, cutover

• Swap all site forms and pages to GoHighLevel versions
• Pause MailerLite automations and broadcasts, keep the account for reporting for two to four weeks
• Connect ad conversions, Google Ads offline conversions and Meta Conversions API from Workflows

Day 7, monitor and optimize

• Watch opens, clicks, replies, unsubscribes, complaints, bounce codes, and Google Postmaster trends
• Consolidate duplicate tags, standardize naming, lock Smart Lists
• Document DNS, list health, Workflow maps, and send thresholds

Mapping guide, MailerLite to GoHighLevel

Non negotiable, one master list, use Smart Lists for segmentation, no duplicate audience structures.

Double opt in in GoHighLevel

• Trigger, form submitted
• Send confirmation email with a trigger link
• Wait for confirmation link click
• Set field opt_in = confirmed, add tag confirmed, start the correct Workflow

Deliverability checklist

• SPF, DKIM, DMARC pass, From address uses the authenticated domain
• Warmup by engagement cohorts, complaint rate stays under 0.1 percent
• Email Events are enabled in Workflows, opened, clicked, replied branches tested
• Unsubscribed and Bounced are Email DND, verified with test contacts

Common pitfalls and fixes

• Recreating multiple lists, use one list plus Smart Lists to avoid duplicates and consent drift
• Importing unsubscribed as active, always import as Email DND, test a few records
• Segment counts do not match, check date windows and engagement lookbacks, adjust filters
• Branches on open or click never fire, scope the Email Events filter to the same campaign and window, extend waits

FAQ

Can I import groups and segments
Yes. Import groups as tags, then rebuild segments as Smart Lists with filters and fields.

Do unsubscribed and bounced contacts stay suppressed
Yes. Import both as Email DND. Send tests to confirm they do not receive campaigns.

Can I trigger Workflows on opens and clicks
Yes. Use the Email Events trigger or add filters for Opened or Clicked inside a Workflow.

Do I need to re confirm my list
No, if you preserve status and suppression. Only new opt ins use your double opt in Workflow.

What about paid conversions tracking
Send conversions to Google Ads and Meta from Workflows, use