Switch from Klaviyo to GoHighLevel without losing segments, ecommerce events, or deliverability

Move from Klaviyo to GoHighLevel in one week, keep segmentation and ecommerce triggers, rebuild flows cleanly, protect inbox placement and SMS compliance.

Who this helps

Shopify and WooCommerce stores, creators with paid offers, service brands using Klaviyo for email or SMS, now needing full CRM, Workflows, funnels, calendars, pipelines, and ad conversion syncing in one place.

What you keep

• Subscribers, tags, custom properties, segments replicated as tags and Smart Lists
• Suppressed profiles, unsubscribed, bounced, complaints loaded as Email DND or SMS DND
• Flow content and campaign templates, rebuilt in the email builder and Workflows
• Key ecommerce events, order submitted, payment received, abandoned checkout, synced to Workflows
• Google Ads and Meta conversions, sent from Workflows using captured click IDs

What you rebuild

• Flows, recreate Klaviyo logic as GoHighLevel Workflows with triggers, waits, conditions, goals
• Segments, reproduce with Smart Lists using tags, properties, event dates, order counts, LTV fields
• Forms and pages, move to GoHighLevel Forms, Surveys, Funnels or embed temporarily during cutover
• Preference center, manage granular Email DND and SMS DND with a simple update form

The 7 day, zero downtime plan

Day 0, domain and numbers

• Set a dedicated sending subdomain, for example mail.yourbrand.com
• Authenticate SPF, DKIM, DMARC in DNS and verify the domain in GoHighLevel
• For SMS, register A2P 10DLC and port or purchase your number, map compliance fields

Day 1, export and mapping

• From Klaviyo, export profiles with status, lists, segments, properties, last open, last click
• Export the suppression list separately, unsubscribes, bounces, complaints
• Define mapping, lists and segments to tags, properties one to one, event dates to custom fields
• Create needed custom fields in GoHighLevel, for example last_engaged_at, orders_count, ltv

Day 2, import with suppression

• Import active profiles, map email, name, phone, properties, tags
• Import the suppression file as Email DND and SMS DND, verify a few records
• Build Smart Lists that mirror priority segments, high value, repeat buyers, 90 day engaged

Day 3, ecommerce and attribution

• Connect Shopify or WooCommerce, enable order events and abandoned checkout
• Add hidden fields on forms, utm_source, utm_medium, utm_campaign, gclid, wbraid, fbclid
• Decide checkout, keep Shopify checkout and sync events, or use GoHighLevel order forms for offers

Day 4, flows to Workflows

• Rebuild the core set, Welcome, Browse or Cart recovery, Post purchase, Win-back, VIP
• Use triggers, order submitted, payment received, abandoned checkout, form submitted, tag added
• Replace Klaviyo Goals with “Event happened” checks and Go To steps
• Add branches by engagement, opened, clicked, replied, product purchased, total spent

Day 5, templates and warmup

• Recreate headers, footers, legal links, unsubscribe and preferences
• Start sending to recent clickers, then recent openers, then 90 day engaged, hold cold contacts
• Seed tests to Gmail, Outlook, Apple Mail, check inbox rate and spam placement

Day 6, cutover

• Swap all forms and pages to GoHighLevel versions
• Pause Klaviyo flows and campaigns, keep the account for reporting two to four weeks
• Turn on Google Ads offline conversions and Meta Conversions API from Workflows

Day 7, monitor and tighten

• Watch opens, clicks, replies, unsubscribes, complaints, bounce types, revenue attribution
• Consolidate tags, standardize naming, lock Smart Lists and core Workflows
• Document DNS, list health, ecommerce triggers, and send thresholds

Mapping guide, Klaviyo to GoHighLevel

Single source of truth, one list strategy, Smart Lists for targeting, no duplicate audiences.

Abandoned checkout in GoHighLevel

• Trigger, Abandoned Checkout with a delay
• Email and SMS steps with a dynamic cart or order summary block
• Goal check, order submitted or payment received ends the sequence
• Optional, add Meta and Google conversion events on recovery

Deliverability checklist

• SPF, DKIM, DMARC pass, From domain matches authenticated domain
• Warm by engagement cohorts, complaint rate under 0.1 percent, bounce rate under 2 percent
• Use Email Events in Workflows, opened, clicked, replied filters are scoped to each send
• Suppression imported as DND, confirmed with sample records

SMS compliance and number strategy

• Register brand and campaign for A2P 10DLC
• Map consent fields, sms_consent = true before any promotional SMS
• Import SMS opt outs as SMS DND, test that they remain suppressed
• If you port numbers, set forwarding rules and test inbound and outbound

Common pitfalls and fixes

• Segment counts do not match, check rolling windows, last_engaged_at logic, timezone
• Flows stall on email events, ensure you used the same campaign or template scope and extended waits
• Abandoned checkout not firing, verify the store connection and the threshold delay window
• Google or Meta conversions missing, confirm gclid or fbclid capture on the first touch and map values

FAQ

Can I keep all my segments
Yes. Recreate them as Smart Lists with tags, fields, events, and date filters. Counts may differ if your old windows were static. Match the lookbacks.

Will unsubscribes stay suppressed
Yes. Import the suppression file as Email DND and SMS DND. Test a few contacts to confirm they never receive sends.

Can I run abandoned checkout
Yes. Use the Abandoned Checkout trigger. End the sequence when order submitted or payment received occurs.

What about ad attribution
Workflows can send Google Ads offline conversions and Meta Conversions API events when forms submit, deals close, or payments post, as long as click IDs are captured.

Do I need to re confirm my list
No, if you preserved suppression and consent. Only new opt-ins use your double opt-in Workflow.