Switch from Drip to GoHighLevel without losing tags, events, or deliverability

Move from Drip to GoHighLevel in one week. Keep segmentation and ecommerce events, rebuild flows cleanly, protect inbox placement.

Who this helps

Shopify or WooCommerce brands, creators with paid offers, service businesses that used Drip for email, forms, and basic automations, now need a full CRM with Workflows, funnels, calendars, pipelines, and ad conversions.

What you keep

• Subscribers, tags, custom fields, segments replicated as tags and Smart Lists
• Suppressed profiles, unsubscribed and bounced, imported as Email DND so they never receive mail
• Campaign and Workflow content, rebuilt as Email Templates and Workflows
• Key ecommerce events, order submitted, payment received, abandoned checkout, pushed into Workflows
• Conversion tracking, Google and Meta, sent from Workflows when forms submit, deals update, or payments post

What you rebuild

• Drip Workflows and Rules, recreated as GoHighLevel Workflows with triggers, waits, conditions, goals
• Segments, rebuilt as Smart Lists using tags, fields, dates, event counts, LTV fields
• Forms and landing pages, moved to GoHighLevel Forms, Surveys, Funnels, or embedded temporarily during cutover
• Preference center, manage Email DND with a simple update form

The 7 day, zero downtime plan

Day 0, domain and setup

• Create a dedicated sending subdomain, for example mail.yourbrand.com
• Add SPF, DKIM, DMARC in DNS, verify the domain in GoHighLevel
• If you sell, connect Stripe, Shopify, or WooCommerce

Day 1, export and mapping

• From Drip, export people with status, tags, custom fields, segments, last open, last click
• Export suppressions separately, unsubscribes and bounces
• Define mapping, tags to tags, segments to Smart Lists, custom fields one to one
• Create needed custom fields, last_engaged_at, orders_count, ltv

Day 2, import with suppression

• Import active subscribers, map email, name, phone, fields, tags
• Import suppression as Email DND, verify a few records
• Build Smart Lists that mirror your key segments, VIPs, repeat buyers, 90 day engaged

Day 3, ecommerce and attribution

• Connect Shopify or WooCommerce, enable order and checkout events
• Add hidden fields on forms, utm_source, utm_medium, utm_campaign, gclid, wbraid, fbclid
• Keep checkout in your store, use GoHighLevel order forms for special offers if needed

Day 4, flows to Workflows

• Rebuild the core set, Welcome, Browse or Cart recovery, Post purchase, Cross sell, Win back, Reactivation
• Use triggers, order submitted, payment received, abandoned checkout, tag added, form submitted, email event opened or clicked
• Replace Drip Goals with “Event happened” checks and Go To steps
• Add branches by engagement and value, opened, clicked, orders_count, LTV

Day 5, templates and warmup

• Recreate headers, footers, legal, unsubscribe and preferences
• Warm sending, start with recent clickers, then recent openers, then 90 day engaged, hold cold contacts
• Seed tests to Gmail, Outlook, Apple Mail, verify inbox placement and links

Day 6, cutover

• Swap all forms and landing pages to GoHighLevel versions
• Pause Drip Workflows, Rules, and Campaigns, keep the account for reporting for two to four weeks
• Turn on Google Ads offline conversions and Meta Conversions API from Workflows

Day 7, monitor and optimize

• Watch opens, clicks, replies, unsubscribes, complaints, bounce codes, attributed revenue
• Consolidate duplicate tags, standardize naming, lock Smart Lists and core Workflows
• Document DNS, list health, ecommerce triggers, and sending thresholds

Mapping guide, Drip to GoHighLevel

Single source of truth, one list strategy, Smart Lists for targeting, no duplicate audiences.

Abandoned checkout in GoHighLevel

• Trigger, Abandoned Checkout with a delay
• Email steps, optional SMS if you use SMS in GoHighLevel
• Goal check, order submitted or payment received ends the sequence
• Optional, fire Meta and Google conversion events on recovery

Deliverability checklist

• SPF, DKIM, DMARC pass, From domain matches your authenticated domain
• Warm by engagement cohorts, complaint rate under 0.1 percent, bounce rate under 2 percent
• Use Email Events in Workflows, opened, clicked, replied filters scoped to each send
• Suppression imported as Email DND, validated with sample records

Common pitfalls and fixes

• Segment counts do not match, align rolling windows and last_engaged_at logic, check time zone
• Flows stall on email events, scope Email Events to the same campaign or template and extend waits
• Abandoned checkout not firing, verify store connection and delay threshold, confirm event payloads
• Missing ad conversions, capture gclid or fbclid on first touch, map to conversion actions in Workflow steps

FAQ

Can I keep all my segments
Yes. Recreate them as Smart Lists with tags, fields, events, and date filters. Match rolling windows to align counts.

Will unsubscribes stay suppressed
Yes. Import the suppression file as Email DND. Test a few records to confirm they never receive sends.

Can I run abandoned checkout and post purchase
Yes. Use Abandoned Checkout, Order submitted, and Payment received triggers. End flows when a purchase event occurs.

Do I need to re confirm my list
No, if you preserved suppression and consent. Only new opt ins use your double opt in Workflow.

What about Drip’s liquid style personalization
Replicate with custom fields and template variables in GoHighLevel. Test each merge field before full sends.