Switch from Brevo, Sendinblue, to GoHighLevel without losing lists, segments, or deliverability

Move from Brevo to GoHighLevel in one week. Keep segmentation, keep suppression, rebuild automations cleanly, keep inbox placement stable.

Who this helps

Newsletters, creators, SMBs, ecommerce brands using Brevo lists, segments, tags, automations, forms, landing pages, transactional email, WhatsApp or SMS, now needing full CRM, Workflows, funnels, calendars, pipelines, and ad conversion syncing in one place.

What you keep

• Subscribers, tags, custom fields, segments replicated as tags and Smart Lists
• Suppressions imported as Email DND, global unsubscribes, blacklisted, bounces, complaints
• Email templates rebuilt in the GoHighLevel email builder, variables mapped to custom fields
• Optional, keep Brevo SMTP for week one sending inside GoHighLevel, then switch after warmup

What you rebuild

• Automation workflows and campaigns, recreated as GoHighLevel Workflows and Campaigns
• Forms and landing pages, moved to GoHighLevel Forms, Surveys, Funnels, or embedded during cutover
• Segments, reproduced as Smart Lists using tags, fields, engagement dates, purchase fields
• WhatsApp and chat, moved to providers supported by GoHighLevel or kept outside via webhooks

The 7 day, zero downtime plan

Day 0, domain and path

• Use a dedicated sending subdomain, for example mail.yourbrand.com
• Add SPF, DKIM, DMARC in DNS, verify inside GoHighLevel
• Decide sending path, connect Brevo SMTP to GoHighLevel for week one or send with GoHighLevel native and warm cohorts

Day 1, export and mapping

• From Brevo, export contacts with status, lists, segments, tags, custom fields, last activity
• Export suppression objects, unsubscribes, blacklisted, bounces, complaints
• Mapping plan, lists become tags, segments become Smart Lists, custom fields one to one
• Create needed custom fields in GoHighLevel, last_engaged_at, source, ltv, plan_tier

Day 2, import with suppression

• Import active contacts, map email, name, phone, fields, tags
• Import all suppression types as Email DND, spot check a few records
• Build Smart Lists that mirror your top segments, VIP, 90 day engaged, repeat buyers, trial users

Day 3, forms, pages, attribution

• Rebuild Brevo forms as GoHighLevel Forms, add hidden fields, utm_source, utm_medium, utm_campaign, gclid, wbraid, fbclid
• Recreate key landing pages in Funnels or Sites. If you need a buffer, embed the Brevo form for one day, then swap it
• Keep checkout in Shopify or WooCommerce, post purchases back to GoHighLevel via native connections or Stripe Payments

Day 4, automations to Workflows

• Rebuild core flows, Welcome, Lead magnet, Nurture, Promo, Reactivation, Post purchase
• Triggers, form submitted, tag added, purchase received, abandoned checkout, email opened or clicked
• Replace “goals” with Event happened checks and Go To steps
• Add a preference center flow, update fields and toggle Email DND without deleting contacts

Day 5, templates and warmup

• Recreate headers, footers, legal, unsubscribe and preferences
• If sending with Brevo SMTP in GoHighLevel, warm cohorts, recent clickers, then openers, then 90 day engaged
• If sending with GoHighLevel native, use the same cohort warmup, hold cold contacts for a re permission run

Day 6, cutover

• Swap all embedded forms and pages to GoHighLevel versions
• Pause Brevo automations and scheduled campaigns, keep the account for reporting for two to four weeks
• Turn on Google Ads offline conversions and Meta Conversions API from Workflows

Day 7, monitor and tighten

• Watch opens, clicks, replies, unsubscribes, complaints, bounces, attributed conversions
• Consolidate tags, standardize naming, lock Smart Lists and core Workflows
• Document DNS, list health, mapping, automations, and send thresholds

Mapping guide, Brevo to GoHighLevel

One list strategy, one audience, Smart Lists for targeting, no duplicate lists.

About WhatsApp, SMS, and chat

• WhatsApp, use a provider supported by GoHighLevel or connect via webhooks. Trigger sends from Workflows
• SMS, register and map consent, use SMS DND for imported opt outs, confirm STOP replies suppress correctly
• Chat, replace Brevo chat with the GoHighLevel chat widget and Conversations inbox

Deliverability checklist

• SPF, DKIM, DMARC pass, From domain equals the authenticated domain
• Warm by cohorts, recent clickers, then openers, then 90 day engaged, complaint rate under 0.1 percent, hard bounces under 2 percent
• Scope Email Events to each send, opened, clicked, replied filters in the same Workflow branch
• Import all suppression types as Email DND, validate with test contacts

Common pitfalls and fixes

• Segment counts differ, align rolling windows, time zones, and last_engaged_at logic
• Branches on opens or clicks do not fire, scope Email Events to the same message or campaign and extend waits
• Template variables break, replace Brevo template variables with GoHighLevel merge fields, test each field with sample data
• Reputation dip after switching senders, keep Brevo SMTP connected in GoHighLevel for week one, then move gradually

FAQ

Can I keep my segments
Yes. Recreate them as Smart Lists using tags, fields, activity filters, and date windows that match your old logic.

What do I do with unsubscribes and blacklisted contacts
Import all suppression types as Email DND. Test a few records to confirm they cannot receive mail.

Can I keep sending through Brevo while I migrate
Yes. Connect Brevo as custom SMTP in GoHighLevel to warm cohorts, then switch to native sending later.

How do I replace my Brevo templates
Rebuild templates in the GoHighLevel editor, map variables to custom fields, then seed test before production.

Do I need to re confirm my list
No, if status and suppression are imported correctly. Only new opt ins use your double opt in flow.