Switch from AWeber to GoHighLevel without losing lists, tags, segments, or deliverability

Move from AWeber to GoHighLevel in one week. Keep segmentation clean, rebuild automations, protect inbox placement.

Who this helps

Newsletters, creators, small ecommerce and service brands using AWeber lists, tags, segments, sign up forms, landing pages, simple ecommerce, and Campaigns, now needing CRM, Workflows, funnels, calendars, pipelines, and ad conversions in one place.

What you keep

• Subscribers, tags, custom fields, segments reproduced as tags and Smart Lists
• Suppression, unsubscribed and bounced contacts loaded as Email DND so they stay blocked
• Campaign and Broadcast content, rebuilt as Email Templates and Workflow emails
• Stripe sales events from AWeber Ecommerce, synced into GoHighLevel via webhook or Payments

What you rebuild

• Campaigns and legacy follow ups, rebuilt as GoHighLevel Workflows with triggers, waits, conditions, goals
• Segments, rebuilt as Smart Lists using tags, fields, activity dates, last_engaged logic
• Forms and landing pages, moved to GoHighLevel Forms, Surveys, Funnels, or embedded during cutover
• Preference center, manage granular Email DND with a simple profile update form

The 7 day, zero downtime plan

Day 0, domain setup

• Create a dedicated sending subdomain, for example mail.yourbrand.com
• Add SPF, DKIM, DMARC in DNS, verify the domain in GoHighLevel
• Connect Stripe if you sell products or subscriptions

Day 1, export and mapping

• From AWeber, export subscribers with status, lists, tags, segments, custom fields, last open, last click
• Export unsubscribed and bounces separately for suppression
• Define mapping, lists become tags, segments become Smart Lists, fields mirror one to one
• Create needed custom fields in GoHighLevel, for example last_engaged_at, first_purchase_at, ltv

Day 2, import with suppression

• Import active subscribers, map email, name, phone, fields, tags
• Import unsubscribed and bounces as Email DND, verify a few records
• Build Smart Lists that mirror your key segments, VIP, recent buyers, 90 day engaged

Day 3, forms, pages, attribution

• Rebuild AWeber forms as GoHighLevel Forms, add hidden fields for utm_source, utm_medium, utm_campaign, gclid, wbraid, fbclid
• Recreate top landing pages in Funnels or Sites, match URLs where possible
• If you used AWeber Ecommerce for Stripe checkouts, keep Stripe and post purchases back to GoHighLevel using webhooks or native Payments

Day 4, campaigns to Workflows

• Rebuild core automations, Welcome, Lead magnet, Nurture, Promo, Reactivation
• Use triggers, form submitted, tag added, purchase received, email event opened or clicked
• Replace AWeber Goals with “Event happened” checks and Go To steps
• Add a preference center flow, toggle Email DND based on user choices

Day 5, templates and warmup

• Recreate email templates, headers, footers, legal links, unsubscribe and preferences
• Warm the domain by engagement cohorts, recent clickers, then recent openers, then 90 day engaged, hold cold contacts
• Send seed tests to Gmail, Outlook, Apple Mail

Day 6, cutover

• Swap all site forms and pages to GoHighLevel versions
• Pause AWeber Campaigns and Broadcasts, keep the account for reporting two to four weeks
• Turn on Google Ads offline conversions and Meta Conversions API from Workflows

Day 7, monitor and tighten

• Watch opens, clicks, replies, unsubscribes, complaints, bounces, and revenue attribution
• Consolidate duplicate tags, standardize naming, lock Smart Lists and core Workflows
• Document DNS, list health, Workflow maps, and send thresholds

Mapping guide, AWeber to GoHighLevel

One list approach, use Smart Lists for targeting, avoid duplicate audiences.

Double opt in in GoHighLevel

• Trigger, form submitted
• Send confirmation email with a trigger link
• Wait for confirmation link click
• Set opt_in = confirmed, add tag confirmed, then start the right Workflow

Deliverability checklist

• SPF, DKIM, DMARC pass, From domain equals the authenticated domain
• Engagement warmup, keep complaint rate under 0.1 percent, bounce rate under 2 percent
• Email Events enabled in Workflows, opened, clicked, replied filters scoped to each send
• Suppression imported as Email DND and validated with test contacts

Common pitfalls and fixes

• Segment counts differ, align rolling windows and last_engaged_at logic, check timezone
• Branches on opens or clicks do not fire, scope Email Events to the same message or campaign, extend waits
• Stripe purchases do not tag buyers, confirm webhook payload and Workflow trigger
• Cold list hurts inboxing, hold 180 day inactive, run a re permission Workflow first

FAQ

Can I keep my lists and segments
Yes. Convert lists to tags, rebuild segments as Smart Lists with tags, fields, and date filters.

Do unsubscribes and bounces stay suppressed
Yes. Import both as Email DND. Send tests to confirm they cannot receive mail.

Can I replicate Campaigns and follow ups
Yes. Rebuild them as Workflows with the same logic, triggers, waits, and goals.

What about my AWeber Stripe sales
Keep Stripe. Send purchase webhooks into GoHighLevel or use GoHighLevel Payments for new offers.

Do I need to reconfirm my list
No, if you import status and suppression correctly. Only new opt ins use your double opt in flow.