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1 min read Seasonal Campaign Automations

Seasonal Campaign Automations: Keep Clients Coming Back with GoHighLevel

Seasonal campaigns aren’t just for big brands. With GoHighLevel, you can pre-schedule holiday offers, reminders, and follow-ups so your clients buy again at the right time—without you lifting a finger.

TLDR:
Seasonal automations in GoHighLevel let you set up recurring campaigns around holidays and events. Build once, reuse every year. Automate offers, SMS/email reminders, and win-back sequences to keep clients engaged and spending.

Why Seasonal Automations Matter

  • Predictable spikes: Holidays and local events trigger buying decisions.
  • Efficiency: Build campaigns once, reuse them annually.
  • Retention: Remind past clients to return at the right time.
  • Revenue lift: Limited-time promos increase urgency.

👉 Ready to turn holidays into revenue boosters? Start automating seasonal campaigns in GoHighLevel.

How to Automate Seasonal Campaigns with GoHighLevel

1. Pick Your Seasonal Anchors

  • Common: Valentine’s Day, Black Friday, New Year.
  • Local: community events, sports finals, festivals.
  • Niche-specific: tax season for accountants, back-to-school for tutors.

2. Create the Offer

  • Bundles: “Buy 3, get 1 free.”
  • Seasonal add-ons: bonus product or service.
  • Gift cards: prepaid options with holiday bonuses.

3. Build the Automation Workflow

  • T–minus 21 days: teaser email.
  • T–minus 14 days: SMS with booking link.
  • T–minus 7 days: countdown email.
  • Day 0: last-chance SMS.
  • T+1: extended 24-hour offer.
  • T+14: win-back for those who missed.

4. Segment Your Audience

  • Past buyers last season.
  • Warm leads with no recent purchases.
  • High-value clients for premium offers.

Real-World Example

A tutoring business ran back-to-school campaigns using GHL:

  • SMS to parents two weeks before school started.
  • Special bundle: 5 sessions at a discounted rate.
  • Email reminders for those who didn’t book.
    Result: booked out September and October within days.

Best Practices

  • Keep campaigns short: 7–21 days max.
  • Use both email and SMS—SMS gets faster responses.
  • Automate review requests post-service to fuel future promotions.
  • Track ROI with pipelines to refine next year’s campaign.

Goal

Show small business owners and service providers how to automate seasonal campaigns in GoHighLevel to drive repeat business consistently.

FAQ

Q: How many seasonal campaigns should I automate each year?
Six to twelve, depending on niche and client tolerance.

Q: Should I reuse the exact same campaign every year?
Yes, but refresh creatives and offers slightly for variety.

Q: Do I need to run discounts every time?
No. Bonuses, exclusive access, or priority booking work just as well.

👉 Ready to turn holidays into revenue boosters? Start automating seasonal campaigns in GoHighLevel.