Search Engines in 2025: Optimize Beyond Google

TLDR

Search is fragmenting. AI chat, regional engines, and maps produce real leads. To capitalize, agencies should track sources in GoHighLevel, using Custom Reports and Reputation Management tools to measure performance.

What’s Changing

• AI Chat Surfaces (ChatGPT, Perplexity) provide direct answers—content needs concise, structured information.
• Regional Engines dominate in certain markets (e.g., Baidu, Naver, Yandex).
• Maps & Directory Searches deliver high-intent local leads.

HighLevel Setup

1. Create a Custom Field – Add search_surface (Google, AI Chat, Regional, Maps).
2. Capture Source Data – Use UTMs or hidden form fields to log where leads originate.
3. Build Reports – Use HighLevel’s Custom Reports to visualize pipeline value by surface.
4. Track Reviews – Improve visibility on maps and directories through reputation management.

Example

A local HVAC company discovered 30 % of its leads came from AI assistants and maps. After tagging leads and adjusting spend away from Google Ads, they reduced CPA by 20 % and increased calls via voice searches.

See which search surfaces drive the most revenue.
Use GoHighLevel Custom Reports & ORM.

FAQ

Is Google still the main priority?
Yes, but chat and maps are gaining share. Diversify your optimization efforts.

How do I track non‑Google traffic?
Tag each lead’s source using UTMs or hidden fields and analyze it in Custom Reports.