Review capture inside GoHighLevel, simple flow that earns honest feedback

TLDR

Ask 14 days after a clear win. Send one SMS and one email, short and specific. Publish positive reviews automatically, respond to critical ones with help. Show fresh reviews beside your first CTA and on a proof wall. Refresh monthly.

When to ask

Ask after something real happened. A funnel went live. Calendars connected. First leads arrived. If nothing happened yet, wait one week. You get better answers when people have a result to talk about.

What to say

Keep it one breath long. Ask for a score and a single sentence. Make the link obvious. Promise it will take 30 seconds.

• SMS: “Quick favor, how did setup go, 1 to 5 and one line would help. Link inside. Reply STOP to opt out.”
• Email subject: “How did setup go, 30 seconds”
• Email body: “Can you rate your setup 1 to 5 and add one line about what changed for you. The link is here. Thank you.”

Where the link goes

Send people to a simple form. Stars. One free text field. First name. Consent checkbox. Nothing else. After submit, show a thank you and a small nudge to share a tip with a friend or team mate.

How to handle negative reviews

Publish lawful reviews. Do not hide them. Reply within 24 hours with a short, helpful note. Offer one next step, for example a booking link or a fix guide. People trust brands that handle criticism in daylight.

Where to show reviews

Place two short quotes or a small logo row next to your first CTA. Add a “Read more reviews” link to your proof wall so the page stays light. On pricing pages, drop one fresh quote under the first pricing table.

Keep it current

Replace anything older than 180 days. Redact sensitive data if a screenshot is attached. If you used a logo without permission, swap it for a name and role. Add one sentence on every page, results vary by use case and effort.

Numbers to watch

• Review response rate, aim for 20 to 35 percent from warm users.
• Proof module view rate, aim for 70 percent of engaged visitors.
• Landing page CTR, expect plus 15 to 30 percent after you place quotes above the fold.
• Paid conversion, expect plus 10 to 20 percent when reviews sit near pricing.

Copy to paste

• Reminder, 48 hours later: “Bumping this. One line and a score would help others decide. Link inside.”
• Thank you, positive review: “Thank you for the review. We added your quote to our wall. If we can feature your first name and role, reply yes.”
• Thank you, critical review: “Thank you for the honest note. We can fix this. Here is a quick guide and a booking link if you prefer a call.”

Light rules that keep you safe

Ask after a real milestone. Caption any screenshots. Do not pay for positive sentiment. Trim for length only. Never change meaning. Keep consent text visible on the form and save it with the review.

FAQ

When is the best time to ask
Ask when a clear outcome appears, usually about 14 days after purchase.

How long should the request be
One sentence. People answer short requests.

Can I edit reviews
Trim for length only. Do not change meaning.

What if someone wants their review removed
Remove it within 72 hours and confirm by email.

Do critical reviews hurt conversion
Not when you respond with a fix. Honest replies increase trust.

Troubleshooting

Few responses, move the ask to a later moment and shorten the message.
Many vague answers, add one prompt, “What changed for you after setup.”
Pushback on accuracy, attach a source when you quote numbers.
Library feels stale, block 30 minutes on the first Monday of the month to refresh items.