Replace ClickFunnels with GoHighLevel, keep upsells and tracking continuity

You want funnels, orders, and automations in one system. Use this 7 day cutover to preserve revenue paths, maintain attribution, and avoid downtime.

Who this is for

• Teams paying for ClickFunnels plus extra tools for email, SMS, and CRM
• Agencies standardizing clients on one stack
• Owners who want funnels, payments, calendars, and reviews inside one inbox

What stays, what changes

Keep, pages and offer flows, order bumps, post-purchase upsells and downsells, coupons, subscriptions, UTM tracking, post-purchase sequences, reporting.
Change, rebuild pages in GoHighLevel, reconnect Stripe, recreate products and price points, re-implement pixels and server events, move email and SMS to authenticated domains.

7 day cutover plan, zero downtime

Day 1, asset inventory

• List funnels, steps, and offer paths, main, bump, OTO1, OTO2, downsell
• Export product list, prices, coupons, tax rules
• Capture tracking, pixels, server events, UTMs, thank-you URLs, webhooks
• Screenshot every checkout and upsell for parity checks

Day 2, rebuild core funnel

• Use the ClickFunnels importer to pull compatible steps by URL, otherwise rebuild with the GoHighLevel builder
• Reproduce timers, scarcity blocks, testimonials, FAQs
• Map 301 redirects you will publish on cutover

Day 3, payments and products

• Connect Stripe
• Create products and price points, one-time, subscription, trials, setup fees
• Build order forms and add the order bump
• Confirm taxes and coupons
• Add refund and cancel links or a simple request form in the portal

Day 4, automations and post-purchase

• Build “order created” Workflows, receipt, access delivery, tag buyer, add to membership, notify team
• Add “failed payment” handling, trigger on payment status equals failed, or catch Stripe webhooks for advanced logic, then branch to retries and alerts
• Add “subscription renewal” notices, upgrade and save-offer branches
• Move email and SMS to authenticated domains, split transactional and marketing

Day 5, tracking continuity

• Add hidden UTM fields on all forms and checkouts
• Install pixel or GTM, verify standard events fire on checkout and any upsell acceptance
• Send purchases and renewals to Google Ads and Meta from Workflows as server events
• Use event_id to deduplicate against browser pixels
• Recreate your opt-in and revenue dashboards in GoHighLevel

Day 6, parallel run and QA

• Send 10 to 20 percent of traffic to the GoHighLevel variant for 24 hours
• Run 5 end-to-end tests, ad click, lander, checkout, bump, upsell, email receipt, access delivery
• Validate taxes, coupons, trial conversions, refunds, and recovery sequences
• Compare EPC and take-rates on bump and OTOs, adjust copy if needed

Day 7, cutover and redirects

• Point the funnel domain or subdomain to GoHighLevel
• Publish 301 redirects from old paths to new steps
• Disable ClickFunnels checkouts, keep view-only for 14 days
• Monitor revenue, error logs, and support inbox for 72 hours

Offer mapping, ClickFunnels to GoHighLevel

Minimum viable, move only the assets that make money. Archive the rest.

Page parity checklist

• Hero copy, social proof, risk reversal, FAQ
• Checkout fields, collect only what you need
• Order bump placement and copy
• Clear accept and no-thanks links on OTOs
• Thank-you page with next steps and support

Automation parity, revenue first

• Speed-to-lead on any opt-in, reply in the same Conversations thread
• Post-purchase sequence, receipt, access, usage tips, review ask
• Upsell follow-ups for “viewed but did not accept”
• Failed payment recovery, retries and alerts driven by status failed or Stripe webhook
• Cohort tags by product and plan for future launches

Tracking and attribution, keep the signal

• Standardize UTMs, one casing for source, medium, campaign, content, term
• Hidden UTM fields on all forms and checkouts
• Server events, purchases and renewals to ad platforms, verify in diagnostics
• One “source of truth” dashboard, opt-in to purchase rate, bump take-rate, OTO take-rate, AOV, EPC

Email and SMS health

• Authenticate SPF, DKIM, DMARC before sending
• Split transactional versus marketing pools
• Suppress cold or bounced contacts from old lists
• Warm any new domain gradually

Risks if you skip steps

• No redirects, paid traffic lands on 404s
• UTMs missing on checkout, revenue unattributed
• DNS not ready, emails hit spam
• Failed payments not caught, churn rises

QA, pass before go live

• 5 live test orders across all paths, with and without bump, with and without OTO
• 3 refund tests, confirm tags, emails, and access removal fire
• 3 failed payment tests, recovery sequence works
• Pixel and server event validation on checkout and upsell acceptance

Stakeholders and tasks

• Owner, approve price points and dashboards
• Ops, funnel steps, redirects, QA
• Marketing, copy, pixels, UTMs, emails
• Tech, DNS, Stripe, numbers
• Support, refund flows, common replies

Templates you can copy

• Two-step checkout, email first, then payment
• Order bump block with one-line benefit plus guarantee
• OTO page with three proof elements and a clear decline link
• Post-purchase email set, receipt, access, usage tips, review ask

Recommended add-ons, optional

• Tax calculation or invoicing helper if you sell across regions
• Dispute and fraud monitoring in Stripe
• Analytics connector for clean postbacks

CTAs

• See your funnel running in GoHighLevel, book a 15 minute assessment

• Start the GoHighLevel trial, import the funnel pack
• Keep attribution clean, enable server events now

FAQ

Can I import funnels automatically
You can import compatible ClickFunnels steps by URL using the dedicated importer. Complex or non-CF pages are rebuilt.

Will upsells still work
Yes, use post-purchase upsell and downsell steps. Test both accept and decline paths. For membership flows, add in-portal upsells and confirm access rules.

Do I need to change Stripe
No. Reconnect the same Stripe account, then recreate products, prices, and coupons to match your offers.

What about subscriptions and trials
Create plans and trials in Stripe, attach them in the checkout, and add renewal and recovery automations.

How do I keep my tracking
Add hidden UTM fields, keep pixel events on pages, and send purchases or renewals from Workflows as server events with event_id for deduplication.

How do I handle failed payments
Trigger a recovery Workflow when payment status equals failed, or listen to Stripe webhooks for granular retries and alerts.