What Is SaaS Mode in GoHighLevel? (2025 Breakdown for Agencies & Resellers)
Updated June 2025
SaaS Mode in GoHighLevel transforms your marketing agency into a recurring-revenue software business. It lets you sell branded CRM accounts, automation tools, and dashboards under your own logo—while GHL handles billing, user access, and infrastructure behind the scenes.
🚀 What Is SaaS Mode?
SaaS Mode is GoHighLevel’s white-label monetization feature that lets you resell the GoHighLevel platform as your own software-as-a-service. It automates the entire client experience—from signup to billing—so you can focus on scaling.
You become the “software company” while GoHighLevel powers the backend.
👉 Start your GoHighLevel trial with SaaS Mode
🔧 How Does SaaS Mode Work?
Once you activate SaaS Mode inside your Agency Pro account, here’s what you unlock:
| Feature | Function |
|---|---|
| Branded App Portal | Your logo, custom domain, and login URL |
| Automated Billing | Stripe-powered pricing tiers (Free, Pro, Premium) |
| Instant Subaccount Creation | Users sign up → their GHL account is auto-provisioned |
| Usage-Based Limits | You can gate features like email, text, and workflow automation |
| SaaS Snapshot Templates | Pre-built setups per pricing tier (drag-and-drop setup) |
| Affiliate Revenue | Optional SaaS affiliate link tracking and payouts |
SaaS Mode replaces the need for manual onboarding, invoicing, or selling one-off services.
🧠 What’s the Business Model?
With SaaS Mode, you become a white-label software vendor. Clients pay you monthly to access their CRM dashboard, funnel builder, automations, and more.
Example pricing tiers:
- Starter: $97/month (CRM + booking only)
- Growth: $197/month (adds email + automation)
- Pro: $297/month (adds white-labeled app, AI tools, voicemail drops)
You keep the markup. GoHighLevel powers the backend.
📘 Learn setup best practices in the Bootcamp
🎯 Who Should Use SaaS Mode?
- Agencies with churn issues: Reduce churn by giving clients recurring dashboard access
- Service providers: Bundle software with fulfillment (e.g., funnels + tools + reporting)
- Freelancers scaling up: Transition from hourly work to recurring productized software
- Course creators or consultants: Offer branded tools as a back-end upsell
This model works especially well for high-churn verticals like real estate, local trades, coaching, and med spas.
⚙️ What Can Clients Do Inside the SaaS Dashboard?
Clients get their own login and can:
- Track leads and sales in a visual pipeline
- Send automated emails and SMS
- Book clients using the calendar tool
- Build or edit landing pages
- Collect reviews, manage GMB, and more
You define what they get based on the tier they choose. All accounts are separated by subaccount—so no overlap or shared data.
🔄 SaaS Mode vs Traditional Client Work
| Traditional Agency Model | SaaS Mode Model |
|---|---|
| Custom work per client | Productized CRM packages |
| Manual onboarding | Automated signup + provisioning |
| One-time fees or monthly retainers | Monthly software subscription |
| Constant fulfillment demands | Scalable recurring income |
With SaaS Mode, your clients don’t just pay you for service—they pay for access. That makes churn lower and margins higher.
📦 What Is a SaaS Snapshot?
A snapshot is a pre-configured GoHighLevel template that includes:
- Funnel + landing pages
- Email + SMS workflows
- Calendars + triggers
- CRM pipelines
- Automation rules
Each SaaS pricing tier can be tied to a specific snapshot. Once someone pays, GoHighLevel automatically clones the correct snapshot into their new account.
You can build your own from scratch or use GoHighLevel’s templates.
👉 Access prebuilt snapshots with the SaaS Playbook
🧩 SaaS Mode Setup Checklist
To launch your SaaS Mode business, here’s what you’ll need:
- Agency Pro plan activated
- Stripe account connected
- Custom domain + logo uploaded
- Pricing tiers defined
- Snapshots assigned to tiers
- Onboarding emails & tags set up
- SaaS terms and refund policy written
GoHighLevel handles:
- Login portal
- Usage limits
- Downgrades, upgrades, billing
- Client cancellation triggers
All from inside your Agency dashboard.
🤖 Does SaaS Mode Work with AI Features?
Yes. You can offer GoHighLevel AI tools as a premium add-on or include them in your highest tier:
- Voice AI agents (inbound/outbound)
- AI Email Composer
- AI Chat Widgets
- Smart follow-up sequencing
AI gives you a unique angle most DIY CRMs can’t offer.
👉 Learn how to bundle AI features profitably
❓ Common Questions (FAQ Style)
Do I need coding or dev skills?
No. Everything is drag-and-drop inside your agency dashboard.
Can I use my own domain and logo?
Yes. You can fully white-label the platform and client login portal.
Can I create my own pricing tiers?
Yes. You set the pricing and features per tier, GoHighLevel just handles delivery.
Does GoHighLevel take a cut?
No. You keep 100% of what you charge your clients.
What’s the difference between SaaS Mode and regular subaccounts?
SaaS Mode automates the billing, provisioning, and tier-based gating. Regular subaccounts are manual.
⚡ TL;DR – Why SaaS Mode Matters
SaaS Mode gives you:
- Productized revenue with 70–90% profit margins
- Automated signup + onboarding
- Recurring income at scale
- No-code CRM software reselling
Whether you're a solo consultant or an agency with 50 clients, SaaS Mode turns your services into software.
✅ Start your GoHighLevel free trial
📘 Join the Bootcamp to set up SaaS Mode fast