Proof wall, one page for all reviews and results

TLDR

Build a single proof wall with filters for niche, use case, timeframe, and media type. Show quotes, short clips, and three line snippets with visible sources and dates. Keep items under 180 days old, add captions, and refresh monthly. Link to the wall from hero CTAs, pricing sections, and comparison pages.

Why this page exists

Buyers want proof, not a scavenger hunt. A clean wall shows the depth, lets people filter to their situation, and removes clutter from your landing pages.

What to include

• Reviews with a first name, role, rating, one sentence quote, date, and source.
• UGC clips that run 30 to 60 seconds with captions, label with name, role, topic.
• Case snippets in three lines, before, action, after, include timeframe and source.
• A clear note on consent and removal.
• A visible link back to pricing.

Page structure that reads fast

Header
Title, “Customer reviews and results.” One line that explains what is on the page.

Filters
Niche, use case, timeframe, and media type. Show counts next to each filter. Keep tags minimal.

Cards

• Review card, stars, one sentence, first name and role, source icon, date.
• Clip card, thumbnail, play time, one line label. Autoplay off, captions on.
• Snippet card, three lines with a “view source” link to a redacted screenshot.

Footer strip
Two buttons, See pricing and Start trial, and Read our bonus details.

Design and UX rules

• One column on mobile, two or three on desktop.
• Cards align to a 4 point grid, equal padding, readable line length.
• Quotes under 120 characters. Longer quotes get a “more” toggle.
• Thumbnails compress under 200 kB. Images use WebP.
• Every media item has captions and alt text that states the outcome.

Copy standards that build trust

• Dates are visible.
• Sources are named in line, GA4, Stripe, CRM, not hidden in footnotes.
• No inflated adjectives. Results speak with numbers and timeframes.
• If a logo is not approved, show name and role, not the mark.

Where to link the wall from

• Hero, “Read more reviews.”
• Pricing, “See results with numbers.”
• Comparison pages, “See outcomes from users who switched.”
• Blog posts, a compact proof module links to the wall for depth.

Performance checklist

• Load in under 2 seconds on a 4G connection.
• Lazy load thumbnails and videos below the first screen.
• Defer any analytics that are not needed for render.
• Cache the wall and purge on update.

Accessibility checklist

• Tabs and filters are keyboard navigable.
• Focus states are clear and visible.
• Captions default to on.
• Alt text describes the outcome, for example “38 qualified leads in 30 days, GA4 and CRM.”

Maintenance rhythm

• Replace items older than 180 days or after major plan changes.
• Remove any item within 72 hours of a withdrawal request.
• Run a monthly 30 minute sweep, swap three new items in, archive three old items.
• Keep a short changelog, added, edited, removed, with dates.

Tracking to know it works

• proof_wall_view when the page loads.
• proof_filter_use when a filter changes, include filter name and value.
• proof_item_open for “more,” play, or “view source.”
• pricing_click on footer CTAs with label equals button text.
• Weekly report, wall views, filter usage, click through to pricing, paid conversion from wall visitors.

Risks to avoid

• Old items with no source erode trust.
• Heavy carousels slow pages and hide content.
• Autoplay video in the first screen increases bounce.
• Unapproved logos create takedown requests.

Troubleshooting

• Low time on page, shorten quotes, add filters, move a strong snippet to the top.
• Few clicks to pricing, add a CTA strip after the first row of cards.
• Skepticism on numbers, add “view source” links and keep screenshots crisp and redacted.
• High mobile bounce, compress thumbnails, reduce card copy, and tighten spacing.

FAQ

Why keep a separate proof wall
It lets landing pages stay focused while giving buyers a place to explore in depth without scrolling a mile.

How many items should I show
Start with 12 to 24 mixed items and paginate. One strong item per row is better than five weak ones.

Can I mix reviews, clips, and snippets
Yes. Use filters so visitors can see the format they prefer.

How often should I update the wall
Review monthly. Replace anything older than 180 days and after any major plan or pricing change.

What if a customer asks to be removed
Remove within 72 hours, clear caches, and confirm. Keep the slot filled with a fresh item.