Proof sourcing, find real wins in 30 minutes a week

TLDR

Set a weekly 30 minute slot to pull three wins. Look in support tickets, CRM notes, GA4, and Stripe. Confirm the baseline and the 30 day result. Ask for a one sentence quote or a 30 to 60 second clip with plain consent. Store source and date. Publish one quote in hero, one snippet under pricing, and one clip near the final CTA.

Why this works

Proof fades fast. A short, repeatable sweep keeps results current, adds context to pricing, and lowers refund objections.

Where to look, in this order

• Support and success tickets, search for solved threads with measurable outcomes, first leads, higher show rate, first payment.
• CRM notes, scan last week’s closed-won and recent renewals for “after” metrics.
• Analytics, GA4 for conversions and funnels, Stripe for first payment and time to revenue.
• Community or email replies, quick compliments that already read like quotes.

What to capture for each candidate

• Baseline and constraint, “8 demos per month, many no shows.”
• Action taken, “Calendar routing plus a 7 day follow up.”
• Result with timeframe and source, “17 demos in 30 days, CRM export.”
• Name and role, permission status, and date.
• Screenshot id that backs the number, redacted.

The weekly sweep, step by step

1. Open support reports, CRM, GA4, and Stripe.
2. Pull three candidates with clear numbers in the last 30 to 45 days.
3. Verify the metric and save a redacted screenshot.
4. Send two asks, one quote and one clip, keep the copy short.
5. Draft one three line snippet from what you already verified.
6. Place one item live and queue the others for next week’s refresh.

Scripts you can paste

Quote ask, 1 sentence
“Can I quote this exactly, 17 demos in 30 days after calendar routing, CRM export. I will use your first name and role if you approve.”

Clip invite, 30 to 60 seconds
“Could you record a short clip, your use case, one outcome, one tip. Upload here. We may trim for length. You can ask us to remove it any time.”

Consent line
“You allow us to edit for length and publish on our site and channels, and you can ask us to remove it at any time.”

Snippet format, always the same

• Before, baseline and blocker.
• Action, specific change.
• After, number, timeframe, source.
  Keep adjectives out. Numbers and dates carry the weight.

Placement plan for each new win

• If it speaks to setup speed, place it near onboarding steps or the first CTA.
• If it speaks to revenue, place it under pricing math.
• If it speaks to migration, place it on comparison and switch pages.

Safe defaults

• Publish lawful negatives and route to a rescue path.
• Use logos only with written permission, otherwise first name and role.
• Redact private data in screenshots.
• Remove any item within 72 hours of a withdrawal request.

Data model, light but complete

• proof_id, contact_id, proof_type, quote or snippet or clip.
• proof_source, GA4, Stripe, CRM.
• proof_timeframe_days, baseline_value, after_value.
• consent_text, consent_date, screenshot_id.
• last_refreshed_date, page_placement.

Targets to keep you honest

• Three new candidates found per week.
• One new item published per week on a top page.
• Under 20 percent of items older than 180 days.
• LP CTR up 15 to 30 percent with hero proof present.
• Paid up 10 to 20 percent where pricing snippets and clips are visible.

Troubleshooting

• Nothing usable this week, switch to outcomes that show in 14 to 30 days, demos, booked calls, first payment.
• Numbers challenged, add a “view source” link and sharpen the redaction.
• Slow responses to asks, shorten the request and show a 60 second example.
• Library feels thin, run a partner feature swap to earn two quotes next week.

Copy for internal notes

• “Three pulls today, one demo lift, one checkout fix, one first payment. Snippet live under pricing. Two asks sent, follow up in 48 hours.”

FAQ

How much time should sourcing take each week
About 30 minutes. Pull three candidates, publish one, queue two.

What if a result is older than 6 months
Archive it or move it to the proof wall. Keep top pages under 180 days.

Can I use anonymous quotes
Yes, if consent is unclear, use first name and role or anonymize and show the source.

Do I need a clip for every win
No. One clip per topic is enough. Fill gaps with quotes and snippets.

Where do I store evidence
Save redacted screenshots in a folder keyed by proof_id and record the source and date in the data model.