Proof in social, posts and shorts that send qualified clicks

TLDR

Post one proof item per week per channel. Use a one sentence quote, a three line snippet, or a 30 to 60 second clip with captions. Put the number and timeframe on screen and in text. Link to a matching page with the same claim and a source. UTM every link. Track CTR, trial starts, and paid at 30 days by channel.

Why this works

People swipe fast. A clear result, 38 leads in 30 days, GA4 and CRM, beats paragraphs. Matching the landing page removes friction and protects conversion.

What to post, kept to three formats

• Quote, one sentence. “Setup finished in one afternoon, first leads the next day.”, Ana, Agency Owner, 2025-06-12
• Snippet, three lines. Before, Action, After with timeframe and source.
• Clip, 30 to 60 seconds. Captioned, outcome in the first 5 seconds, source visible.

Channel patterns that work

LinkedIn

• Text first line, “38 leads in 30 days, GA4 and CRM.”
• Add a 3 line snippet under it.
• One image with the number big or a 45 s native video with captions.
• Link in the first comment or in post if your page allows it cleanly.

X

• One line result, timeframe, source.
• Image with big number or an 8 to 12 s looped clip.
• Short link with UTM. Avoid thread bloat.

YouTube Shorts

• Hook in 2 seconds with the number on screen.
• 30 to 45 s clip, captions, simple end card, “See pricing and reviews.”
• Link in description and a pinned comment.

TikTok, Instagram Reels

• 9:16, 30 to 45 s, captions burned in.
• On screen text, number, timeframe, source.
• Bio link set to the matching page.

Facebook Page

• One image with the number.
• Short copy, result plus timeframe, source.
• Link with UTM, point to the matching proof section.

Creative rules that keep trust

• One number, one timeframe, one source per post.
• No superlatives, no “typical” language.
• Captions on for every clip.
• Show consented names and roles or anonymize, keep source visible.

Copy blocks you can paste

Quote post
“Setup finished in one afternoon, first leads the next day.”
Ana, Agency Owner, 2025-06-12.
Source on page. See pricing and reviews.
Link

Snippet post
“8 demos per month, many no shows.
Added calendar routing and a 7 day follow up.
17 demos in 30 days, CRM export.”
See the setup.
Link

Clip script, 30 to 45 seconds
Hook, “38 leads in 30 days. GA4 and CRM.”
10 s, what they changed.
20 s, the one tip.
5 s, close, “See pricing and reviews, link on page.”

Asset specs

• Images, WebP, under 200 kB, square or 4:5 for feed, 1080 px max width.
• Video, MP4 720p, 30 fps, under 40 MB.
• Thumbnails, simple contrast, big number, short label with source.

Landing page alignment

Repeat the exact line above the fold. Place a matched snippet under pricing math. Embed the same clip near the final CTA. Link “Read all reviews” to the proof wall.

UTMs and tracking

• utm_source equals channel, utm_medium equals social, utm_campaign equals proof, utm_content equals quote, snippet, or clip id.
• Events, proof_view, snippet_view, ugc_play, ugc_complete, trials, paid.
• Report weekly by channel and by item. Prune bottom 20 percent monthly.

Cadence

• Post one proof item per channel per week.
• Rotate topic, onboarding, deliverability, leads, revenue, migration.
• Refresh the library monthly, three in, three out.

Compliance and permissions

• Keep numbers factual with timeframe and source.
• Use names and logos only with written permission.
• Remove on request within 72 hours and confirm.

Targets

• CTR uplift vs non proof posts, plus 15 to 30 percent.
• Trials per 100 clicks, 10 to 20.
• Paid per 100 clicks, steady or up.
• Refund rate at 30 days, flat or down 10 to 20 percent.

Troubleshooting

• High CTR, low trials, your LP does not repeat the claim. Fix the first screen.
• Views but low plays, shorten to 30 to 45 s and add stronger thumbnails.
• Pushback on claims, add “view source” on the LP with a redacted screenshot.
• Fatigue, rotate to a new snippet and pause the old one for 30 days.

FAQ

How long should clips be for social
30 to 45 seconds with a hook in the first 2 seconds and captions on.

Can I post the same proof on all channels
Yes, but crop and reword for each format. Keep the number, timeframe, and source identical.

Do I need a new landing page per post
No. Use one fast page that repeats the claim above the fold and shows the source.

How often should I rotate proof
Monthly. Retire anything older than 180 days on top pages.

What if I have no clips yet
Start with quotes and snippets. Record one 60 second example next week and invite two customers.