Proof Engine launch checklist, ship in one day and keep it clean

TLDR

Import the snapshot, brand the assets, place a quote in hero, a snippet under pricing, and a clip near the final CTA. Turn on review and UGC asks. Verify consent storage. Test tracking. Publish. Schedule a 60 minute monthly refresh. Expect LP CTR up 15 to 30 percent and paid up 10 to 20 percent when proof is visible and sourced.

Preflight, 15 minutes

• Point your primary domain and confirm SSL.
• Add brand name, logo, support email, and timezone in settings.
• Create a service calendar for 15 minute fixes.
• Verify email and SMS sending, warmup rules active.

Import and brand, 20 minutes

• Import the Proof Engine snapshot and map forms to your domain.
• Replace placeholder copy in quote, snippet, and clip modules with your first three real items.
• Update the consent sentence once and save it as a global partial.
• Add your footer line, results vary by use case and effort.

Place the three blocks, 10 minutes

• Hero, add two short quotes or a small logo row beside the first CTA.
• Pricing, drop one matched snippet under the math with timeframe and source.
• Final CTA, embed a 30 to 60 second captioned clip with a one line label.

Turn on the flows, 10 minutes

• Review flow, send one SMS and one email 14 days after verified paid or a logged win.
• UGC flow, invite at 21 to 45 days after first measurable result.
• Rescue path, route 1 to 3 star reviews to an owner with a 24 hour SLA.
• Stale sweeper, tag proof items older than 180 days for the monthly refresh.

Consent and storage, 5 minutes

• Open one review and one clip submission, confirm the exact consent text is stored.
• Confirm date, source name, and screenshot id are saved on every snippet.

Tracking smoke test, 10 minutes

• Load the LP and scroll. Confirm proof_view and snippet_view events fire with page_slug, module_id, module_type, and position_above_fold.
• Play the clip and check ugc_play and ugc_complete at 75 percent.
• Submit a test review, confirm review_submit event and data capture.

Proof wall checks, 10 minutes

• Filters work, niche, use case, timeframe, media type.
• Quotes read under 120 characters on mobile.
• Snippets show timeframe and source in line with a “view source” link.
• Clips have captions and a small thumbnail under 200 kB.

Accessibility and speed, 10 minutes

• Keyboard focus works on filters and CTAs.
• Alt text states the outcome, for example 38 qualified leads in 30 days, GA4 and CRM.
• First screen loads in under 2 seconds on a 4G connection, thumbnails are WebP.

Publish and cache, 5 minutes

• Publish pages, purge CDN, open a private window, and check mobile.
• Link “Read more reviews” to the proof wall from hero and pricing.
• Add UTM to CTAs, utm_source=seo or ads, utm_campaign=proof.

Weekly readout, 5 lines only

• What moved, page and module.
• What stalled, page and module.
• What you will promote, module and new page.
• What you will retire, stale or weak.
• Any consent or removal notes, zero overdue.

Monthly refresh, 60 minutes on the calendar

• Replace three items and retire three.
• Recheck placement on top pages.
• Update screenshots and dates.
• Log changes and set the next reminder.

Guardrails that keep you safe

• Never publish a number without timeframe and source, GA4, Stripe, CRM.
• Never gate reviews or offer rewards for positive sentiment.
• Never use logos without permission, swap to first name and role when unclear.
• Always remove on request within 72 hours and confirm.

Targets to confirm after launch

• Proof exposure on top LPs, 70 percent plus on engaged sessions.
• LP CTR lift with hero proof, plus 15 to 30 percent.
• Paid lift with pricing snippet and clip, plus 10 to 20 percent.
• Staleness under 20 percent of items older than 180 days.

Troubleshooting

• CTR flat, move the hero proof row higher and cut quote length.
• Clip ignored, sharpen the thumbnail and keep under 60 seconds, captions on.
• Numbers questioned, add “view source” and a redacted screenshot on your domain.
• Few reviews, move the ask closer to a milestone and shorten the message to one sentence.
• Library stale, ensure the stale sweeper tags items and run the monthly sprint.

Copy you can paste

• Internal launch note: “Proof live on hero, pricing, final CTA. Review and UGC flows on. Next refresh in 30 days.”
• Partner ask for a quote: “Can I use this line with your first name and role. I will add the source and date.”

FAQ

How many proof items should I launch with
Start with three, one quote, one snippet, one clip. Add more next month.

Do I need video on day one
No. Quotes and snippets are enough. Add clips where hesitation is highest.

Where do I store sources
In custom fields on the proof item, proof_source, proof_timeframe_days, and proof_screenshot_id, plus a redacted file.

How do I keep pages fast
One proof item per decision block, WebP thumbnails under 200 kB, lazy load below the fold, no autoplay.

When do I expand beyond the homepage
After you see lift on the LP, extend to comparison pages, lifecycle emails, product screens, and proposals, reusing the same modules.