TLDR

You line up creators and newsletters with audience fit. You offer a feature that explains outcomes, pricing math, and a simple migration, then you attach a time boxed bonus. You agree deliverables in writing, you track to verified paid, and you repeat with the winners.

Goal

You capture warm demand from credible sources and turn it into verified trials and paid plans without building a large social footprint yourself.

What you set up

• One partner list that ranks prospects by audience fit, reach quality, and historic CTR.
• One offer kit that includes a one sheet, angles, proof items, and bonus rules.
• One media kit that states who you help, what the feature covers, and what a reader does next.
• One partner brief template that locks the headline, sections, CTAs, and disclosures.
• One tracking sheet that records dates, deliverables, UTMs, and revenue.
• One lightweight landing page module that matches the partner’s promise and repeats the CTA.

Partner types

• You target creators who publish tutorials and teardown threads in your niche.
• You target newsletters that send weekly advice to agencies, local services, or coaches.
• You target community owners who allow sponsored educational posts with limits.
• You target tool vendors that accept reciprocal guides or migration checklists.

Offer formats

• You propose a dedicated feature article that explains your setup in steps.
• You propose a newsletter placement that includes a short verdict and a single CTA.
• You propose a tutorial thread that shows a five step workflow with screenshots.
• You propose a co demo or workshop that ships a recording and a checklist.
• You propose a limited bonus bundle that is delivered after verification.

Targeting and research

• You verify that at least 50 percent of the audience matches your ICP by role and use case.
• You validate historic open rate and click rate on similar topics from public archives or media kits.
• You read five recent sends or posts to map tone, section order, and link placement.
• You collect three example headlines that fit the partner’s voice and your outcomes.

Pricing and exchange

• You start with a swap when reach is similar and quality is proven.
• You pay a flat fee when the list is larger or when you need speed.
• You add a revenue share only when the partner can track cleanly to verified paid.
• You cap tests with small buys and you expand only after payback is proven.

Deliverable specs

• You lock the headline, subhead, and section order before writing begins.
• You define one to two CTAs that link to pricing and to a five step migration plan.
• You include a table or checklist that makes the outcome visible in under 30 seconds.
• You provide two image slots for UI or screenshots with redacted data.
• You supply a disclosure line that is short, clear, and placed near the first CTA.

Copy framework for the feature

1. You open with a one line verdict that says who this helps and who should skip it.
2. You show a three to five step setup that a reader can complete today.
3. You add pricing math that uses realistic monthly email and SMS volumes.
4. You reduce risk with a simple migration outline and a note on support scope.
5. You close with a CTA that promises a bonus after verification and a setup checklist.

Assets you hand over

• You provide a one sheet that states the audience, outcomes, and the CTA label.
• You provide screenshots that are current and cropped for readability.
• You provide a testimonial or anonymized metric that matches the topic.
• You provide UTMs and subids that identify the partner and the creative.
• You provide a short FAQ that removes friction on verification and support.

Legal and compliance

• You require that the feature carries a sponsor or affiliate disclosure as rules demand.
• You avoid earnings claims and you stick to features, workflows, and measurable steps.
• You avoid brand marks in ad like phrasing and you keep nominative use factual.
• You do not take shared email lists and you do not upload partner data into your CRM.

Pre flight checklist

• You confirm the date, the placement, and the exact position of the CTA.
• You check that links work, that UTMs are present, and that load time is under 2 seconds.
• You seed three test addresses to verify deliverability and rendering on mobile.
• You align on a fallback angle if the headline is changed by editorial.
• You confirm that your LP repeats the partner’s promise in the H1.

Live day operations

• You monitor clicks, LP views, and CTA clicks in the first 60 minutes.
• You update the LP hero if the partner tweaks the final headline.
• You answer thread comments or replies with practical tips and no extra links.
• You tag contacts with the partner name and the creative id on first hit.

Post campaign steps

• You run a same day readout with clicks, trials, paid, EPC, and RPM.
• You collect the published link or screenshot for records.
• You book a follow up slot if payback meets the target and the audience fit was strong.
• You adjust angles, proof items, or section order before the next run.

Measurement and targets

• You track LP view rate from clicks and you aim for 70 percent or higher.
• You track LP to trial conversion and you aim for 12 to 20 percent on engaged traffic.
• You track trial to paid conversion and you aim for 25 percent or higher with a bonus present.
• You compute EPC and RPM by partner and you scale only when both improve over time.
• You target payback inside 30 days on flat fee tests before you expand.

Automation blueprint

• You create a pipeline in your CRM for partner outreach, negotiation, and post analysis.
• You capture utm_source, utm_medium, utm_campaign, and subids on first page view.
• You route trials into the correct 7, 14, or 30 day email track automatically.
• You apply a verified buyer tag on payment and you trigger bonus delivery and setup emails.
• You suppress verified buyers from any partner retargeting pools.

QA checklist

• You proofread copy and you confirm that numbers and plan names are current.
• You test every link and you verify the CTA label matches the feature copy.
• You check that disclosure appears above the first CTA on the feature and on your LP.
• You confirm that screenshots load fast and that text is readable on a small screen.
• You verify that reporting shows partner name, date, and creative id.

Tracking setup

• You set utm_source to the partner name.
• You set utm_medium to partner.
• You set utm_campaign to the topic cluster, for example pricing or migration.
• You set utm_content to the creative id or angle.
• You set subid1 to partner id, subid2 to send date, subid3 to placement code.

Troubleshooting

• If open rate is fine and click rate is low, you tighten the hook and move the CTA higher in the feature.
• If clicks are strong and trials are weak, you raise the LP CTA, add a proof row, and simplify bonus copy.
• If trials are strong and paid is weak, you schedule a setup call sooner and cut the bonus to the two strongest items.
• If payback is slow, you cap budgets, switch partners, or move to swaps until data improves.
• If compliance flags appear, you rewrite the disclosure, remove hype lines, and send a corrected version to the partner.

CTA blocks to paste

• Primary, Feature my offer in your next issue.
• Secondary, Send me your media kit and available dates.
• Note, Bonus is delivered after verification.

FAQ

How do I pick partners worth testing
You choose partners with audience match, proven click history, and a tone that fits your offer. You avoid partners that publish listicles with many unvetted sponsors.

What budget should I start with
You start with small flat fee tests or swaps. You scale only after you hit payback inside 30 days and EPC improves on the second run.

How many links should the feature include
You keep it to one or two links. You label them clearly and you match the promise on your landing page.

Do I need a contract
You use a short insertion order that defines deliverables, placement, date, disclosure, and refund terms for no send or broken links.

What if the partner changes the headline
You adjust your LP H1 to mirror the new headline. You keep the verdict and the CTA language aligned to protect conversion.

How do I track revenue to a partner
You capture UTMs and subids on first hit, you log trials and verified paid, and you report EPC and RPM by partner and by creative.