Objection library, map common doubts to short proof you can show

TLDR

List your top objections by channel, email, chat, calls, LP comments. Write one sentence answers with a matched proof line, timeframe and source. Add one snippet or clip per objection. Place the right block where the objection appears, pricing, migration, deliverability, first value. Refresh monthly, retire any item older than 180 days.

Goals

Reduce stalls at pricing and setup. Keep answers factual and short. Reuse the same proof everywhere so the story stays tight.

The core objection set, with proof to match

“We tried this before, no lift.”

• Answer, “Teams like yours shipped the intake funnel and a 7 day follow up. Result, 38 qualified leads in 30 days, GA4 and CRM.”
• Proof, snippet under pricing and a 45 second clip in recap.
• Next step, share the 5 step checklist.

“Switching will break things.”

• Answer, “One team moved in 5 steps, no downtime. First payment in 14 days after checkout fix, Stripe.”
• Proof, migration snippet on the comparison page and a clip in the FAQ.
• Next step, send the 5 step migration plan.

“Pricing feels high for our stage.”

• Answer, “At 10 000 emails and 500 SMS per month, the monthly cost is X. This user paid for the plan in 14 days, Stripe.”
• Proof, math table plus a snippet below it.
• Next step, offer a 15 minute setup call.

“Deliverability and calendar are our blockers.”

• Answer, “Warmup rules and branded links raised reply rate to 18 percent in 21 days, inbox screenshots.”
• Proof, one sentence quote in Day 1 email and a snippet on the domain step.
• Next step, link to the 10 minute setup guide.

“Our niche is different.”

• Answer, “Home services, first 30 days, 38 leads, GA4 and CRM.”
• Proof, niche matched clip near the final CTA and a niche filter on the proof wall.
• Next step, share one niche template and a short call link.

Structure your objection bank

• Fields, objection, short answer, proof type, quote or snippet or clip, timeframe, source, placement, page or email or call, last_refreshed.
• Locations, pricing page, comparison pages, onboarding screens, sales deck, proposal, outbound templates, chat macros.
• Rules, one answer, one proof, one next step. Keep answers under 50 words.

Copy blocks you can paste

Short answer frame
“Result, [number] in [timeframe], [source]. Here is the exact step that got there.”

Pricing reply
“Here is the real monthly cost at typical volumes. Example result, first payment in 14 days after checkout fix, Stripe. If it fits, pick a plan or book 15 minutes.”

Migration reply
“Export, domain, auth, funnel, follow up, 5 steps. Example, no downtime, first payment in 14 days, Stripe. Want the 5 step checklist.”

Deliverability reply
“Warmup plus branded links. Result, 18 percent reply rate in 21 days, inbox screenshots. Do you want the 10 minute guide.”

Page placement guide

• Pricing pages, place pricing math, then the matched snippet, then a short clip above the final CTA.
• Comparison pages, add a table, our result vs baseline with sources, then a migration snippet.
• Onboarding, add one quote or snippet under the step that blocks progress.
• Proposals, repeat the same snippet beside the plan price.
• Outbound, lead with the same line in 80 words or less.

Scripts for calls and chats

Live call, 15 second turn
“You said switching risk, here is a 45 second clip, first payment in 14 days, Stripe. If that fits, the next step is a trial or a 15 minute setup.”

Chat macro
“Result, 17 demos in 30 days after calendar routing, CRM export. Here is the 5 step checklist. Want me to send a 60 second clip.”

Tracking to attach

• Events, objection_shown, objection_click, snippet_view, ugc_play, ugc_complete.
• Attributes, objection_key, page_slug, module_id, module_type.
• KPIs, time on step after answer, CTR, trials per 100 clicks, paid at 30 days for threads that saw the answer.

Maintenance rhythm

• Weekly, add one new objection example and refresh one answer.
• Monthly, retire two stale proofs and promote two winners.
• After plan or pricing changes, recheck math and sources the same day.

Targets

• Response under 60 seconds on live channels.
• Clicks on answer blocks plus 10 to 20 percent.
• Trial to paid up 10 to 20 percent on threads with matched proof.
• Staleness under 20 percent across the bank.

Risks and guardrails

• Do not claim typical without data.
• Do not hide sources, GA4, Stripe, CRM live on the line.
• Do not stack five answers. One proof is enough.
• Remove on request within 72 hours and confirm.

Example entries

• Objection, “Switching risk.”
  Answer, “Moved in 5 steps, no downtime. First payment in 14 days, Stripe.”
  Proof, snippet on comparison, clip in FAQ.
  Next step, send 5 step plan.
  Refreshed, 2025-08-15.
• Objection, “Pricing high.”
  Answer, “At 10 000 emails and 500 SMS per month, cost is X. Paid in 14 days after checkout fix, Stripe.”
  Proof, snippet under pricing.
  Next step, book 15 minutes.
  Refreshed, 2025-08-10.

FAQ

How many objections should I cover first
Start with five, pricing, migration, deliverability, first value, niche fit.

Where should the bank live
Keep a small table in your CRM or a shared doc, include links to the exact proof items.

Can one proof answer multiple objections
Yes, reuse with context, but keep the answer line specific to the objection.

How often do I refresh
Weekly add one, monthly retire two and promote two winners.

Do I need a clip for each objection
No. A quote or a snippet works. Use clips where people hesitate the most.