TLDR

Block 60 minutes once per month. Pull a quick report, pick three items to add, pick three to retire, update placements on your top pages, and recheck consent and sources. Ship edits, clear caches, and log what changed.

Why this works

Fresh proof earns trust. Old quotes and unverified numbers slow decisions. A fixed monthly slot prevents drift and protects RPM without a long project.

What you prepare once

• A short modules table, id, type, page, above_fold yes or no, last_refreshed date, source link, consent flag.
• A proof folder with subfolders, reviews, clips, snippets, screenshots.
• A one page checklist you open every month.

The sprint, minute by minute

Minutes 0 to 10, read the numbers
Open the weekly readout. Note the top 3 modules by lift and the bottom 3 by drag. Confirm exposure, CTR change, paid change, and staleness.

Minutes 10 to 25, choose edits
Promote one winner to an adjacent page that matches context.
Replace two stale items, older than 180 days or off topic.
Pick one weak module to remove or rework, long quote, slow clip, vague snippet.

Minutes 25 to 40, update placements
Hero, keep one small proof row beside the first CTA.
Pricing, place one matched snippet under the math with timeframe and source.
Final nudge, place one 30 to 60 second captioned clip above the last CTA.
Proof wall, add new items, archive retired ones, keep dates visible.

Minutes 40 to 50, check consent and sources
Confirm the consent line is stored for each new review or clip.
Verify sources in every snippet, GA4, Stripe, CRM, and update any redacted screenshot.
Swap logos for names and roles if permission is unclear.

Minutes 50 to 60, ship and log
Publish, purge caches or CDN, and check mobile in a private window.
Write five lines in the changelog, added, removed, moved, consent notes, next test.
Set next month’s reminder.

What good output looks like

• Three new items in play, one quote, one snippet, one clip.
• Three old items archived.
• Placements clean on hero, pricing, and final CTA.
• Proof wall updated, filters working, sources and dates visible.
• Changelog saved, ready for the next sprint.

Guardrails that keep trust high

• Never keep an item without a timeframe and a source.
• Never pay for positive sentiment. Thank for participation only.
• Never change meaning. Trim for length, caption clips, redact private data.
• Always remove on request within 72 hours and confirm.

Quick report to run before each sprint

• Proof exposure on top landing pages, target 70 percent of engaged sessions.
• CTR change with hero proof, target plus 15 to 30 percent.
• Paid change with pricing snippet and clip, target plus 10 to 20 percent.
• Staleness, target under 20 percent of modules older than 180 days.
• Removal backlog, target zero overdue.

Copy you can paste

• Internal note to self, calendar: “Proof refresh, three in, three out, placements, consent, ship.”
• Partner ping for a new quote: “Can I use this line with your first name and role, we will add the source and date.”
• Clip request to a recent win: “Short 30 to 60 second clip, your use case, one outcome, one tip. We may trim for length. You can ask us to remove it any time.”

Troubleshooting

• If you cannot find fresh wins, switch to outcomes that show in 14 to 30 days, demos, booked calls, first revenue.
• If mobile bounce rises, shorten quotes to 120 characters, compress thumbnails under 200 kB, and keep one item per block.
• If skepticism appears, add a “view source” link to every snippet and keep screenshots crisp and redacted.
• If lifts flatten, test position first, then format, swap a quote for a snippet or a snippet for a clip.

FAQ

Why a fixed 60 minute slot
A short, repeatable window prevents drift and still moves the needle. You do not need a project to keep proof believable.

How many edits per sprint
Aim for three adds and three retires. Small, regular changes beat a rare overhaul.

What if I have no video yet
Start with quotes and snippets. Record one 60 second example and invite two customers next month.

Do I need to retest every change
You track exposure, CTR, and paid weekly. If a change shows no lift two weeks in a row, swap it.

Where do I store sources
Keep the redacted screenshot and the link in the modules table under source link and screenshot id.