LinkedIn Integration with GoHighLevel: SOP

TL;DR

GoHighLevel now lets you ingest leads from LinkedIn Lead Ads directly into your CRM. You enable it via Settings → Integrations, authenticate your LinkedIn account (with Campaign / ad permissions), pick ad accounts & forms, map fields, and choose sync timing. Optionally, use tools like Zapier, Make, or Pabbly for more advanced workflows.

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FAQ

Q: Can I sync old leads (past submissions)?
Yes. You can choose to sync all leads from ~90 days and onward, or limit to new leads only.

Q: What if the LinkedIn token expires or loses permissions?
You’ll see a “Reconnect” prompt in GoHighLevel’s Social / Connected Apps. Just reauthorize.

Q: Why does “Permissions Missing” show up?
Often your LinkedIn user lacks the ad account / page admin role. Reconnect with correct rights or use an incognito window to force prompt.

Q: Can I connect multiple LinkedIn ad accounts or pages?
Yes — you can attach multiple ad accounts or pages at the sub-account level.

Q: What lead fields can I map?
Standard form fields (first name, last name, email, phone) plus custom fields if the form supports them.

Q: Do I need a third-party tool always?
No — the native integration handles basic lead syncing. Use automation tools only when you need complex logic or enrichments.

Why Use It

• Cuts out manual lead import/export
• Speeds up nurture & follow-ups
• Consolidates your lead sources in one system

Permissions Checklist

• Your LinkedIn user must have Campaign Manager / Super Admin rights for the ad accounts
• The ad account must be tied to a LinkedIn Page (not just a profile)
• In HighLevel, if there’s a Labs feature for LinkedIn, make sure it’s enabled
• Prepare the LinkedIn lead forms you’ll use and the field names

Steps to Connect

1. In GoHighLevel, go to Settings → Integrations
2. Find LinkedIn, click Connect
3. Log in to LinkedIn, grant the necessary permissions
4. Select which ad accounts you want to sync
5. Pick which lead forms to pull leads from
6. Map LinkedIn form fields (name, email, phone, etc.) to GoHighLevel contact fields
7. Choose sync setting: all leads (past 90 days + new) or only new leads going forward
8. Save and run a test lead to confirm the data lands correctly

Ongoing / Maintenance

• Watch for token expiration (typically ~ 60 days) and refresh/reconnect when prompted
• Monitor connection status (look for “Permissions Missing” or “Reconnect” flags)
• If permissions change in LinkedIn, reauthorize
• Audit data mapping if you add new fields or forms

Extended Workflows via Automation Tools

If you need logic beyond the native integration (branching, filtering, enrichments):

• Use Zapier, Make, Pabbly, etc.
• Set trigger = new LinkedIn lead
• Authenticate both LinkedIn & GoHighLevel in the automation tool
• Map data → apply transformations or conditional rules
• Test the workflow, then activate
• Monitor logs for errors