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3 min read Legal and consent for proof

Legal and consent for proof, simple language that keeps you safe

Use plain consent, keep sources visible, and fix issues fast. Publish what is honest, remove what is withdrawn, and avoid anything that looks staged or cherry picked.

TLDR

Ask for permission in one sentence, store that text with the item, and honor removal requests within 72 hours. Credit people by name only with approval. Caption every clip. Publish lawful negative reviews. Never pay for positive sentiment. Redact private data in screenshots. Use logos only with permission.

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Who this helps

You publish reviews, short clips, screenshots, and tiny case snippets, and you want clean rules that a normal reader understands.

  • You may edit for length, you will not change meaning.
  • You may publish on your site, emails, and social channels.
  • The person can ask you to remove their content at any time.
  • No payment is tied to positive sentiment, participation only.
  • You will show at least a first name and role only if they agree.
  • Data shown in screenshots will be redacted, email, order id, private fields.

“You allow us to edit for length and publish this review or clip on our site, emails, and social channels, you can ask us to remove it at any time.”

Policy page, the minimum

Create a short, public page that says how you collect reviews and clips, how you use them, how removal works, and how to contact you. Link to it from the proof wall and any upload form.

Reviews, simple rules

  • Ask after a real milestone, not on day one.
  • Do not gate, request from all users, not only happy ones.
  • Publish lawful negatives and respond with help, not spin.
  • Keep the original text on file, trim for length only.
  • Show date, first name and role when allowed, or anonymize.

UGC clips, simple rules

  • Get the one sentence consent before they upload, store it with the file.
  • Add captions, many watch on mute.
  • Do not script answers, offer prompts only.
  • Credit the person by name and role if they approve, otherwise label by niche.

Logos and brand names

  • Use customer logos only with written permission.
  • If permission is unclear, use the name and role, not the logo.
  • When naming competitor brands in comparisons, use nominative fair use, clear context, no impersonation.

Screenshots and numbers

  • Redact private data, emails, order ids, phone numbers.
  • Add a label that states the source and timeframe, for example “GA4, last 30 days.”
  • Keep the original file in a folder that matches the snippet id.

Removal requests

  • Provide one clear email address or form.
  • Remove the item within 72 hours and confirm by email.
  • Purge from your CDN or cache, not only from the page.
  • Replace the slot with a new proof item so layouts stay clean.

Internal housekeeping

  • Store consent text, date, and contact id with every proof item.
  • Set a 180 day review cadence, replace anything stale.
  • Keep a short changelog, added, edited, removed, with dates.
  • Run a monthly spot check, 10 items for dates, sources, links, captions.

Do and do not

  • Do keep sources visible inside the snippet, not in footnotes.
  • Do credit people clearly when they approve.
  • Do keep proof light and current.
  • Do not buy 5 star reviews or offer rewards for praise.
  • Do not change numbers or stretch timeframes.
  • Do not hide negative but lawful reviews.

Copy you can use

  • Upload page note: “By sending your clip or review, you allow us to edit for length and publish on our site and channels. You can ask us to remove it any time.”
  • Removal confirmation: “We removed your item and cleared caches. If you still see it anywhere, reply and we will check again.”

Metrics that show this works

  • Zero unresolved removal requests beyond 72 hours.
  • Proof items with a visible source on 100 percent of pages.
  • Monthly refresh rate above 20 percent, your library stays current.
  • Complaint rate trending down as consent and sources stay clear.

Troubleshooting

  • Someone objects to a logo, swap logo for name and role, keep the quote.
  • A claim is challenged, add the source label or remove the item until verified.
  • A clip raises privacy concerns, re edit with tighter redaction or remove on request.
  • Internal confusion on consent, store the exact consent sentence with the item and make it non editable.

FAQ

Do I need consent to publish a review
Yes. Use one sentence, store it with the item, and keep the original text on file.

Can I pay for reviews
No. You can thank people for participating, do not tie rewards to positive sentiment.

What if a reviewer asks to be anonymous
Publish with a first name initial and role, or anonymize, and keep the source visible.

Can I edit someone’s words
Trim for length and clarity only, never change meaning or numbers.

How fast should I remove content on request
Within 72 hours. Confirm removal and clear caches.

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