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HighLevel Social Media Planner (2026) — Honest Review

The HighLevel Social Media Planner is a built-in scheduling and posting tool that works inside the GoHighLevel CRM. It covers basic social publishing needs for agencies and service businesses that already use the platform.
HighLevel Social Media Planner (2026) — Honest Review
Photo by Free Walking Tour Salzburg / Unsplash

TLDR

  • Native social scheduler inside GoHighLevel
  • Supports major platforms with API-based limits
  • Handles approvals, bulk uploads and recurring posts
  • Analytics are basic
  • Useful if social posting is part of a larger GHL setup

What the HighLevel Social Media Planner Does

The Social Media Planner allows users to create, schedule and publish social posts without leaving the GoHighLevel dashboard.

It is designed to reduce tool switching, not to replace dedicated social media software.


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Core Capabilities

  • Schedule posts across multiple platforms
  • Manage multiple brands or client accounts
  • Send posts for approval before publishing
  • Upload content in bulk using CSV
  • Repeat evergreen posts on set intervals
  • View planned content in a calendar layout
  • Access posting features from the mobile app

AI caption tools are available for drafting and variations, but are optional.


Supported Platforms

As of 2025–2026, publishing is supported for:

  • Instagram posts and stories
  • Facebook Pages and Groups
  • LinkedIn profiles and pages
  • X (Twitter)
  • TikTok (video posts only)
  • Google Business Profile

Platform functionality depends on third-party APIs, so features vary by network.


Analytics and Reporting

The Social Media Planner includes post-level metrics such as:

  • Reach
  • Engagement
  • Impressions

These metrics are sufficient for basic performance monitoring and client reporting. The tool does not provide advanced social listening, attribution modeling or competitor analysis.


Where It Fits Well

  • Agencies already running client operations in GoHighLevel
  • Service businesses posting regularly but not analyzing deeply
  • Teams that want scheduling, approvals and reporting in one system

Limitations to Be Aware Of

  • Analytics depth is limited compared to specialist platforms
  • TikTok and newer networks have restricted feature support
  • The interface follows GoHighLevel’s broader system structure, which can feel dense for new users

Summary

The GoHighLevel Social Media Planner works as a functional scheduling layer inside the broader GoHighLevel platform.

It makes sense when social posting is one operational task among many, not when social media management itself is the primary product.

✅ HighLevel 30-Day Free Trial

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FAQ

Does HighLevel support Instagram stories?

Yes, Instagram stories are supported, subject to Meta API limitations.


Can clients approve posts before publishing?

Yes. Approval workflows are built into the Social Planner.


Does the Social Planner support TikTok?

Yes, video posting is supported. Analytics and features depend on TikTok API limits.


Is AI required to use the Social Planner?

No. AI caption tools are optional.


Can I bulk upload posts?

Yes, via CSV. This is one of the strongest features.