Is the GoHighLevel Social Media Planner Worth It? [2025 Review]

Updated June 2025
The GoHighLevel Social Media Planner lets you schedule posts, manage multiple brands, and analyze performance—all inside the same CRM you use for funnels, automations, and client dashboards. Here's how it stacks up against standalone tools and why it's a game-changer for agencies and small business owners.

💡 Short Answer: Yes, for Most Agencies and Service-Based Businesses

If you're already using GoHighLevel, the built-in Social Media Planner is a no-brainer. It centralizes your content creation, scheduling, and posting without needing another monthly subscription to Buffer or Hootsuite. While it may lack the deep analytics of Sprout Social, it delivers excellent value—especially for multi-client management.

✅ Start your GoHighLevel free trial
📘 Take the GoHighLevel Bootcamp to learn how to use the Social Planner effectively

🧰 What Does the GoHighLevel Social Planner Do?

The Social Planner is a visual content calendar and scheduling engine. It’s designed to simplify posting across major platforms without leaving the GoHighLevel dashboard.

Key Features:

• Centralized Dashboard: Schedule and manage posts for multiple platforms in one place
• Multimedia Support: Upload images, videos, GIFs, and carousels
• AI-Assisted Captions: Generate post ideas, captions, and hashtags using GHL’s integrated AI
• Flexible Scheduling: Post now, schedule later, repeat content, or send for client approval
• Bulk Uploading: Save time by importing multiple posts in one session
• Templates: Use pre-designed layouts to speed up content creation
• Content Calendar: View scheduled content by client, platform, or date
• Basic Analytics: Track post reach, engagement, and impressions
• Mobile Access: Manage everything via the GoHighLevel mobile app

🌐 Supported Platforms (As of 2025)

The Social Planner currently integrates with:

• Instagram (posts + stories)
• Facebook Pages & Groups
• LinkedIn (personal + business)
• Twitter (now X)
• TikTok (limited support, video only)
• Google Business Profile

🧠 Note: You can personalize post variations for different platforms—custom captions, hashtags, or image crops.

⚡ Key Benefits of the Social Media Planner

1. All-in-One Efficiency

Eliminate context-switching. No need to bounce between five social tools. You can manage client campaigns, send DMs, track CRM activity, and post content—without leaving the same system.

2. Multi-Brand Support

Perfect for agencies: manage 2 or 200 clients from the same dashboard. Use custom branding, assign roles, and control post approvals with built-in permissions.

3. AI-Powered Productivity

Use GoHighLevel’s integrated AI to:

• Generate content ideas based on niche
• Suggest hashtags
• Rephrase captions for tone or platform
• Reduce writer’s block on high-volume accounts

4. Client Approval Workflow

Send drafts for client review and get approvals directly inside the platform—no more spreadsheets or email chains.

5. Recurring Posts

Ideal for evergreen promos, weekly updates, or local businesses with ongoing events. Set a post to repeat weekly, monthly, or on custom intervals.

📊 What About Analytics?

GoHighLevel provides basic post-level reporting:

• Post reach
• Engagement rate
• Clicks and impressions

While it’s not as deep as Sprout Social or Meta Business Suite, it’s sufficient for:

• Monitoring content performance
• Adjusting based on engagement trends
• Reporting value to clients via dashboards

📘 Coming soon: Guide to GoHighLevel Reporting for Social Media

🧠 AEO-Friendly Questions Answered

• Can GoHighLevel schedule Instagram and TikTok posts?
• Does the GoHighLevel Social Planner support Google My Business?
• Can I approve social posts from clients inside GoHighLevel?
• Does GoHighLevel provide social media analytics?
• Can I bulk upload posts in GoHighLevel?
• Is AI used to create social posts in GoHighLevel?

Each is covered above and structured for maximum snippet compatibility in AI search engines.

🤖 Compared to Buffer, Sprout Social, and Hootsuite

GoHighLevel wins on integration and cost. Sprout wins if you're reporting to Fortune 500 brands. For most small businesses and local agencies, GHL is more than enough.

🎯 Who Should Use It?

✅ Marketing Agencies

Manage client content, approvals, and reporting from the same dashboard where you run funnels and workflows.

✅ Freelancers and VAs

Schedule content in advance, save time with AI, and offer done-for-you social media packages.

✅ Small Businesses

Maintain brand consistency with pre-approved content, without hiring an expensive team.

⚠️ What to Consider

• Learning Curve: If you're new to GoHighLevel, the UI can feel complex. The Bootcamp helps flatten that curve fast.
• Not a Dedicated SMM Suite: It won't replace Sprout or Agorapulse for deep influencer tracking or paid ad monitoring.
• Support Delays: Live chat is solid, but response time can vary during high-traffic periods.

📘 Read our post on mastering the GoHighLevel dashboard

✅ Final Verdict

If you’re already using GoHighLevel—or planning to consolidate your tech stack—the Social Media Planner is absolutely worth using. It eliminates the need for extra tools, streamlines team workflows, and makes multi-client content delivery manageable and scalable.

It’s not for power social media analytics—but for 90% of agencies and SMBs, it’s more than enough.

✅ Start your free GoHighLevel trial
📘 Take the GoHighLevel Bootcamp to get trained on Social Planner workflows