HubSpot Pricing Plans Explained: Which Tier Fits Your Business?
Intro — What’s in it for you
HubSpot pricing seems complex. Different Hubs, tiers, seats, marketing contact charges... it can feel like a maze. This guide cuts through the noise. You’ll compare Free, Starter, Professional, Enterprise across Sales, Marketing, and Bundles—so you land on the right plan with no overpaying.
Quick Price Summary
| Hub | Free Plan | Starter Tier | Professional Tier | Enterprise Tier |
|---|---|---|---|---|
| Sales | Free | ~$20/user/month | ~$90/user/month | ~$150/user/month |
| Marketing | Free | Bundle options | ~$800/month for 3 users | ~$3,600/month for 5 users |
| CRM Suite (all Hubs) | Free core CRM | ~$9/user/month (Starter bundle) | ~$1,300/month (5 users) | ~$4,700/month (7 users) |
How to Pick
Start with the Free CRM
No expiration, core CRM functionality, contact & deal tracking—even pipeline and dashboards—at zero cost. Perfect for exploring.
Need email or meeting tools? Go Starter
Starter unlocks tools like meeting scheduler, forms, email templates, and removes HubSpot branding in some tools.
Want automation, marketing features, and smarter pipelines? Upgrade to Professional
Professional gives you workflows, advanced reporting, email personalization, and outbound automation. Expect ~$450/month bundled or ~$90/user separate.
High-growth enterprise? Enterprise tier scales the model
Enterprise adds advanced features like custom objects, predictive lead scoring, cross-team governance—and heftier seats and onboarding costs.
Tip: Bundles often offer better value
If you need multiple Hubs (Sales, Marketing, Service), the CRM Suite bundle is cheaper than stand-alone add-ons. Start ~$9/user/month for Starter and scale from there.
What to Watch Out For
- Mapping seats is confusing: Costs are per user (“seats”), and there are “core” vs specialized seats per Hub.
- Marketing contact fee can blow your budget: Professional tier includes ~2,000 marketing contacts; every 1,000 extra costs $250/month.
- Onboarding fees apply: Professional/Enterprise plans often require $1,500–$7,000 in one-time setup.
When to Pay, and When to Pause
- Free plan: Perfect to test, learn, or launch.
- Starter tier: Good for solo entrepreneurs who want forms, live chat, email templates, branding-free tools.
- Professional tier: Ideal if you need automation and real sales/marketing workflows.
- Enterprise tier: Only if you need enterprise governance, large teams, or deep customization.
Bottom Line
Use the free plan to start. Only upgrade when you need sales automation, workflows, or broader Hub access. Budget for seats and marketing contacts as they add up quickly.
Try HubSpot Free CRM — no fee, no lock-in