How to Use GoHighLevel AI Tools: Ask AI + Agent Studio for Scalable Automation
Explore how GoHighLevel’s Ask AI and Agent Studio work together to help any business automate content, chat and workflows—no heavy tech needed.
TLDR
GoHighLevel offers two main AI features: Ask AI, a built-in virtual assistant that helps with content, chat and ideas, and Agent Studio, a builder for custom AI agents you can map into Ask AI. You’ll learn what each does, how to set them up at a basic level, and how they can serve a typical business.
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Goal
- Explain what Ask AI is and why it matters.
- Introduce Agent Studio in simple terms and what it lets you build.
- Show how they integrate and what that means for everyday operations.
- Provide a straightforward setup path for any business.
- Include FAQs and troubleshooting.
What you set up
- Identify the pain-point: doing repetitive tasks like writing content, answering FAQs or handling chats manually.
- Introduce Ask AI for general assistance (writing content, answering quick questions) and Agent Studio for specialised agents (chat bots, workflow automation).
- Map out a simple “query map” of what your business might ask and what the AI will do.
- Provide a basic “data model” of variables and flows for an agent.
- Offer a “template” for setting up in GoHighLevel.
- Provide “variants” for different business types (retail, service, coaching).
- Set up “automation blueprint”: from user input → AI agent → result.
- Provide “tracking setup”: what to watch (usage, output quality, errors).
- Troubleshooting: common issues and how to fix them.
- CTA: encourage trying the features (without affiliate link).
Query map
| Business prompt example | Feature triggered | Outcome |
|---|---|---|
| “Write a blog post about our spring sale” | Ask AI content function | Returns a blog draft you can edit |
| “Schedule a cleaning appointment for next Tuesday” | Agent Studio custom agent | Sets up booking flow and confirmation message |
| “How can I improve my customer retention rate?” | Ask AI with knowledge base | Provides suggestions and tasks to implement |
| “Create chatbot for website chat to handle FAQs” | Agent Studio + Ask AI integration | Bot created, integrated into chat widget |
Data model
- Variables you might set:
business_name(text),industry_type(choice),service_description(text),appointment_time(datetime) - Tool nodes: content generation (LLM), workflow action (e.g., send calendar invite), knowledge-base lookup
- Flow: User prompt → Ask AI determines intent → triggers agent if needed → agent uses variables/nodes → output delivered
- Mapping: Decide which types of prompts get routed to which agent or handled by Ask AI alone.
Template
- Log in to GoHighLevel dashboard → find Ask AI icon in top navigation.
- Type a test prompt: e.g., “Write social media caption for product launch”.
- Navigate to Agent Studio (or AI Agents section) to create new agent.
- Define agent name, purpose, variables. For example: “Booking Bot” for service business.
- Use either a simple data collection flow or advanced logic if you want branching.
- Test the agent inside the platform before deploying.
- In settings map Ask AI’s chat to your agent so that when certain prompts are recognized, the agent is triggered.
- Go live: Let your team or customers interact with Ask AI, and monitor what gets routed to your agent.
Variants
- Retail store: Agent handles “Check product availability”, “Schedule pickup”, “Track shipment”.
- Service business (cleaning, repair): Agent handles “Book appointment”, “Cancel/reschedule”, “Estimate request”.
- Coaching/consulting: Agent handles “Schedule discovery call”, “Send prep questions”, “Provide resource link”.
Tracking setup
- Monitor number of prompts handled by Ask AI.
- Monitor number of agent triggers (how many times your custom agent is used).
- Monitor error/vague responses (low quality) and gather feedback.
- Track time saved (approximation: how much manual work was replaced).
- Review logs/transcripts to refine prompts, workflows.
Troubleshooting
- If Ask AI seems stuck or slow: clear cached session, check you have the correct permissions.
- If custom agent never triggers: check mapping settings between Ask AI and Agent Studio; ensure trigger conditions are properly defined.
- If agent gives incorrect answers: review the knowledge base or prompt instructions; ensure variables are properly defined.
- If workflows are not executing: test nodes step by step; check for broken links or missing permissions.