This page contains affiliate links. If you click and make a purchase, we may earn a small commission—at no extra cost to you.

Sign in Subscribe
1 min read Location Pages

How to Structure Location Pages for Multi-Area Coverage

Location pages help businesses rank in multiple regions. In 2025, well-structured location pages also increase the chances of being cited in AI overviews for local intent searches.

TL;DR

  • Create a dedicated page for each location served.
  • Include service details, local context, and FAQs.
  • Use consistent structure to scale across multiple areas.
  • Interlink service and location pages for authority and AI visibility.

Why Location Pages Matter

AI-driven search engines often answer location-based queries directly. Without structured location pages, your business may not be cited for local intent searches.

Step 1: One Page Per Location

  • Each city, region, or neighborhood gets its own page.
  • Example:
    • /locations/toronto
    • /locations/montreal
    • /locations/vancouver

This ensures specific local targeting.

Step 2: Include Core Service Details

  • Outline the main services available in that location.
  • Add links back to service pages for depth.
  • Keep content unique — avoid copy-paste across locations.

Step 3: Add Local Context

  • Include city-specific examples, testimonials, or case studies.
  • Add maps, business hours, and contact details.
  • Use local landmarks or community references to improve relevance.

Step 4: Incorporate FAQs

  • Answer location-specific questions:
    • “Do you offer emergency plumbing in Toronto?”
    • “What’s your service area radius in Montreal?”
  • Use FAQ schema for AI overviews.

Step 5: Internal Linking

  • Link location pages back to main service pages.
  • Connect related locations together (e.g., nearby suburbs).
  • Ensure every location is discoverable within 3 clicks from the homepage.

Best Practices

  • Use a consistent URL structure for all locations.
  • Avoid thin content — add real, unique details.
  • Optimize for geo-modified queries like “dentist in Toronto.”
  • Refresh content with new reviews, case studies, or local news.

FAQs

Should I create one page for all locations?
No. Each location should have its own page for clarity and SEO benefits.

How do I make each location page unique?
Add local testimonials, service details, and community-specific content.

Do I need to list every suburb?
Only create pages for areas where you actively serve and can add real content.

What’s the ideal length of a location page?
At least 500–800 words of unique content with service details and local context.

Internal Linking Notes