How to Price Your SaaS Packages for Maximum Recurring Revenue

1. Why Pricing Matters More Than Features

SaaS founders often obsess over features—but customers don’t just buy features. They buy clarity and value.

Your pricing page is often the first real sales conversation you’ll have with a prospect. Get it right, and you’ll scale recurring revenue fast. Get it wrong, and you’ll either scare customers off with confusion or undercharge for high-value features like AI Employee.

The good news? SaaS pricing isn’t guesswork—it’s a science.

2. The Core SaaS Pricing Models

Before choosing your exact numbers, you need to understand the basic models SaaS businesses use:

Flat Monthly Pricing

One plan, one price. Simple, but limits upsell potential. Best for micro SaaS or solopreneur customers.

Tiered Pricing (Most Popular)

Multiple packages with increasing features. This allows customers to “self-select” based on value and budget.

Example:

• Starter: $97/month
• Pro: $297/month
• Elite: $497/month

Per-Seat or Per-User Pricing

Charge per user. Scales with client growth but can feel restrictive. Better for B2B SaaS.

Usage-Based Pricing

Charge based on how much the customer uses (SMS credits, calls, storage, etc.). Works for clients with variable needs.

3. Why Tiered Pricing Wins for SaaS Founders

For GoHighLevel SaaS users, tiered pricing is the sweet spot:

• It positions you as premium while keeping entry-level accessible.
• It gives you room to upsell (add AI Employee to higher tiers).
• It creates a natural upgrade path as clients grow.

Think of it as letting customers choose their own growth journey—but on your platform.

4. The SaaS Pricing Psychology

Anchoring

If your highest package is $497, then $297 feels like a deal. Always anchor with a premium tier.

Decoy Effect

Offer 3 packages. Most buyers pick the middle plan. Structure it to be your most profitable.

Ending in 7 or 9

$297 feels cheaper than $300, even though the difference is $3. Psychology matters.

Feature Highlighting

Don’t just list features—tie them to outcomes. Instead of “AI Chatbot,” say “AI Chatbot that books you appointments while you sleep.”

5. Recommended SaaS Pricing Framework

Here’s a proven structure for GHL-based SaaS packages:

• Starter ($97/month)
  • Funnels & CRM
  • Email/SMS follow-up
  • Mobile app access
• Pro ($297/month)
  • Everything in Starter
  • AI Employee (chat, voice, reviews)
  • White-label branding
  • Advanced automations
• Elite ($497/month)
  • Everything in Pro
  • Priority support
  • Custom snapshots
  • Dedicated onboarding

This 3-tier model ensures:

• Low barrier to entry
• Profitable middle tier
• Premium anchor for credibility

6. Case Studies: Pricing in Action

Case Study 1: Gym SaaS

• Starter: $97 for CRM + booking
• Pro: $297 with AI Employee for reviews + missed-call text-back
• 80% of gyms chose Pro → revenue scaled fast.

Case Study 2: Real Estate SaaS

• Starter: $147 for funnel templates
• Pro: $347 with AI call answering
• Elite: $597 with full branding + onboarding
• Realtors saw the Pro plan as a bargain compared to hiring staff.

Case Study 3: Coaching SaaS

• Starter: $97 for lead capture
• Pro: $297 for automation workflows
• Elite: $497 with AI testimonial requests + private training
• The middle plan converted best, but Elite anchored the pricing.

7. Common SaaS Pricing Mistakes

• Undercharging – Charging $47/month when the client is saving $500/month in staff costs.
• Too Many Options – More than 3 tiers confuses prospects.
• Feature Overload – Listing every tool instead of framing benefits.
• No Trial – Without a free trial or Bootcamp funnel, you lose conversions.

8. How to Increase LTV (Lifetime Value)

Pricing isn’t static—you can maximize revenue per customer with add-ons:

• AI Employee Add-On – $100–$300/month for AI voice/chat/review features.
• Done-for-You Snapshots – One-time setup fee ($197–$997).
• Premium Support/Onboarding – Charge for handholding.
• Extra Usage Credits – Offer SMS/voice credits beyond baseline.

Think of these as “SaaS upsells.”

9. Extended FAQ for SEO

What’s the best entry price for SaaS?
$97–$147/month works well as a starting tier for most small businesses.

Should I offer annual discounts?
Yes. Offer 2 months free for annual prepay—it improves cash flow and retention.

What if my niche can’t afford high pricing?
Adjust for industry. Gyms may top out at $297, but lawyers may happily pay $597.

Can I change pricing later?
Yes. Start lean, prove value, and adjust as you grow.

Should I show prices publicly?
Yes—transparent pricing builds trust and reduces sales friction.

10. Call to Action

Your SaaS pricing is your growth engine. Don’t guess—design it for recurring revenue and upgrades.

With GoHighLevel Bootcamp + 30-Day Trial, you can:

• Launch your SaaS in 48 minutes
• Structure pricing around AI Employee for higher tiers
• Start generating recurring revenue immediately

Price with confidence. Build for scale. Grow recurring revenue.