How to Migrate from Mailchimp to GoHighLevel

TL;DR

✅ Export your Mailchimp audience
✅ Recreate automations inside GHL Workflows
✅ Set up domains, email templates, and tags
✅ Import contacts and map fields
✅ Test everything. Then flip the switch.

👉 Free Bootcamp + 30-Day Trial

Why Migrate?

Mailchimp is email-first. GoHighLevel is business-automation-first.

Step 1: Export Your Mailchimp Data

1. Export Audience:
   • Go to Audience > All contacts
   • Click Export Audience (CSV)
2. Export Campaigns (optional):
   • You can save HTML copies of past campaigns or templates
3. Tags and Segments:
   • Export segment definitions and tag rules manually

Step 2: Prep Your GoHighLevel Account

1. Set up a location
2. Connect your sending domain (SPF, DKIM, DMARC)
3. Configure mail provider (Mailgun recommended)
4. Create custom fields matching your CSV headers
5. Create lists or Smart Lists for segments

Step 3: Import Contacts

• Go to Contacts > Import Contacts
• Upload CSV
• Map fields (Name, Email, Phone, Tags, etc.)
• Choose a list or Smart List for auto-segmentation

Step 4: Rebuild Automations in GHL Workflows

• Use Workflows to re-create:
  • Welcome sequences
  • Abandoned cart flows
  • Tag-based triggers
  • Conditional follow-ups
• Automate email + SMS + tasks + CRM updates in one place

💡 Use N8N if Mailchimp data needs transformation during import.

Step 5: Set Up Email Templates

• GHL’s email builder is drag-and-drop
• Save blocks and use branded assets
• You can replicate Mailchimp styles or improve UX

Step 6: Test Before Sending

• Send test emails to different inboxes
• Check layout, merge fields, automation triggers
• Monitor deliverability and open rates

Step 7: Go Live

• Turn off Mailchimp automations
• Flip traffic to GHL forms or funnels
• Start tracking lead flows in GHL's CRM dashboard

Switching from email campaigns to full-stack automation without losing data or subscribers

Mailchimp helped you start. But when you’re ready for serious automation, better segmentation and built-in CRM tools—GoHighLevel (GHL) wins. This guide walks you through a complete Mailchimp to GoHighLevel migration, step by step.

Why Agencies Are Leaving Mailchimp for GHL

• Limited automation: Mailchimp caps behavior-triggered flows unless you upgrade.
• No pipeline CRM: Tracking contacts through a funnel is clunky.
• Extra tool costs: Need landing pages, calendars, or automations? You’ll pay more.

GoHighLevel consolidates these into one platform with snapshots, white-label options, and client-ready reporting baked in.

Pro Tip: Turn Migration Into a Monetized Offer

If you're an agency:

• Package this as a service: "We migrate you off Mailchimp and upgrade your stack."
• Add Snapshots, automations, and booking flows
• Offer via Skool or promote with explainer videos

Wrap-Up

GoHighLevel doesn’t just replace Mailchimp—it lets you build an automation-driven business. If you’re done paying per contact, and ready to run everything under one roof:

👉 Start Your 30-Day Free Trial