How to Create an Affiliate Program in GoHighLevel

TLDR: Use GoHighLevel’s affiliate features to turn your customers or partners into promotors. An affiliate system adds leverage, spreads acquisition, and converts your product offering into a partial growth engine.

Why an affiliate program is strategic

• You pay only for actual results (sales, leads)
• It extends your reach without high ad spend
• Affiliates self-promote; you scale with less friction
• Works well when your main offer is SaaS or packaged services

Core components of a solid affiliate setup

• Tracking and attribution – know who drove each conversion
• Commission logic – fixed, recurring, tiered, or hybrid
• Terms and fraud controls – clear rules, approval flows
• Creative assets – banners, swipe copy, funnel links
• Payouts and reconciliation – monthly, automatic, threshold-based

Steps to set it up in GoHighLevel

1. Enable affiliate settings in your GoHighLevel account
2. Define your commission structure (e.g., 20%, recurring for 12 months)
3. Create affiliate links or unique promo codes
4. Build affiliate landing pages + conversion funnels
5. Upload banners and create swipe emails
6. Set payment rules (minimum threshold, schedule)
7. Monitor performance and flag fraud
8. Optimize top affiliates and outreach

Example framework (generic)

• Offer: $199/month SaaS snapshot package
• Commission: 20% recurring for 6 months
• Setup fee: no commission, or fixed $50
• Affiliate tools: landing page + sign-up funnel + promotional emails

Mistakes to avoid

• Paying for clicks, not performance
• Ambiguous commission terms
• No fraud detection (self-referrals, fake leads)
• No assets for affiliates (they need creative and copy)
• Scale without testing: start with 5–10 affiliates, then grow