How to Build & Sell Online Courses with GoHighLevel

TLDR: Use GoHighLevel to host courses, manage memberships, process payments, and automate student journeys—all in one platform. You don’t need separate LMS tools if you structure it right.

Why use GoHighLevel for courses

• All-in-one: funnel, membership, automation, payments
• You control upsells, rewards, access logic, drip content
• No friction from tool-stack integration
• Easier to scale once packaged as a product

Core building blocks

• Membership area / course modules – assign access per lesson
• Funnels and checkout pages – course sales pages, upsells
• Payment integration – Stripe, merchant gateways
• Access gates & tags – control content visibility per user role
• Automation journeys – welcome flows, drip content, reminders
• Progress tracking / certificates – optional but adds professionalism

Steps to build & sell

1. Design curriculum structure — modules, lessons, supplemental content
2. Set access rules — free, paid, drip, bundles
3. Build sales funnel — landing, checkout, order bumps, upsells
4. Integrate payments — Stripe or other GHL-supported gateways
5. Create automation flows — onboarding, content delivery, reminders
6. Lock content via tags/roles — ensure only purchased users see content
7. Monitor & adjust — retention, drop-off, upsell metrics

Example framework (generic)

• Course: “30-day marketing sprint for consultants”
• Pricing: $497 one-time or 3 payments of $197
• Drip schedule: module released weekly over 4 weeks
• Automation: onboarding, reminders, upsells to coaching
• Access: restricted by tags, unlock as user progresses

Common pitfalls

• Free-for-all content without gating
• No drip or structure (students overwhelmed)
• Missing automation (students disengage)
• Poor checkout UX (drop-off at payment)
• No maintenance plan (lessons stale over time)