How to Become a HighLevel Certified Admin | Choose your path, earn the right credentials and get listed
TLDR
- Certification alone does not create demand. Positioning does.
- Certified Admins are discovered by industry, services, credentials and language.
- You should pick one clear path before enrolling.
- Credentials should confirm what you already plan to do for clients.
- This guide helps you decide if certification fits your goals before you commit.
✅ Ready to take the next step?
HighLevel Certification gives you verified credentials, directory visibility and a clear path to becoming a trusted admin.
Goal of this guide
This article is for people who are seriously considering becoming a HighLevel Certified Admin and want clarity before enrolling.
By the end, you should know:
- whether certification makes sense for you
- which path fits your background
- which credentials to earn first
- how to get listed in the directory with purpose
If you are looking for a shortcut or passive income, stop here. This is not that.
What HighLevel Certification actually does for you
HighLevel Certification does three concrete things:
- It verifies that you understand the platform beyond surface usage
- It allows you to be listed in the HighLevel Certified Admin Directory
- It lets others filter and find you by specialization
What it does not do:
- it does not guarantee leads
- it does not replace experience
- it does not position you automatically
Certification creates eligibility and visibility. Positioning is still your responsibility.
If you plan to work seriously with HighLevel, certification is how you prove it.
✅ Choose your path, earn the right credentials and get listed.
How Certified Admins are found in the directory
Understanding this is critical before you enroll.
Admins are discovered using four filters:
- Industry
- Services Offered
- Verified Credentials
- Additional Languages
This means:
- people are not browsing randomly
- they are narrowing fast
- profiles that try to cover everything blend into noise
Your goal is not to be impressive.
Your goal is to be findable.
Start with industry, not credentials
Most future admins make this mistake:
They chase credentials before choosing who they want to serve.
Industry focus comes first.
HighLevel groups industries like:
- Automotive
- Home Services
- Health and Medical
- Finance, Insurance, Legal
- Real Estate
- Restaurant and Bar
- Travel and Hospitality
- Business, Coaching and Consulting
- Creative
- Marketing Agency
You do not need to serve all of them.
You should pick one primary industry group you already understand or can learn quickly.
Industry choice determines:
- which problems matter
- which services are valuable
- which credentials are worth earning

Choose one service lane you can deliver confidently
The directory allows admins to list multiple services. That does not mean you should.
Service categories include:
- Automation & Integrations
- Marketing & Funnels
- Tech Setup & SaaS Mode
- Client Engagement & Communication
- Paid Ads & Lead Gen
- Courses, Memberships & Ecommerce
If you list all of them, nothing stands out.
A better rule:
- one primary service
- one supporting service
Ask yourself:
- what work do I actually want to do week to week
- what outcomes can I explain without guessing
Your services should describe your real workload, not your ambition.
If you plan to work seriously with HighLevel, certification is how you prove it.
✅ Choose your path, earn the right credentials and get listed.
Verified credentials, how to choose them intelligently
Credentials act as filters, not decorations.
Available credentials include:
- A2P 10DLC Compliance
- Voice Ai
- WhatsApp Integration
- Paid Ads
- Funnel Builder
- Lead Capture Systems
- HIPAA Compliance
- Course Creator
- Automated Swag Store
- Social Media Manager
- Ai Tech Stack
- SaaSPRENEUR
Do not earn credentials hoping they create a niche for you.
Instead:
- choose credentials that support your chosen service and industry
- earn fewer, but relevant ones
- be ready to explain how you use them
Example:
If you want to work with appointment-based local businesses, Voice Ai and A2P compliance make sense. Course Creator does not.
Language skills, optional but powerful
The directory allows you to list additional languages such as:
French (Canada), French (France), Spanish, German, Portuguese, Arabic and others.
Language matters when:
- the market is regional
- calls and messages matter
- comfort and speed affect conversion
Do not list a language unless you can actually support clients in it.
Used correctly, language is a real differentiator. Used loosely, it creates friction.
Four realistic certification paths
You do not need to do everything. Start with one path.
Path 1: Messaging and communication admin
Good fit if you enjoy:
- inbox management
- follow-up logic
- call handling
Focus:
- Client Engagement & Communication
- A2P 10DLC Compliance
- Voice Ai
- WhatsApp Integration
Path 2: Growth and acquisition admin
Good fit if you enjoy:
- lead flow
- tracking
- conversion logic
Focus:
- Paid Ads
- Lead Capture Systems
- Funnel Builder
Path 3: Automation and retention admin
Good fit if you enjoy:
- workflows
- cleanup
- systems thinking
Focus:
- Automation & Integrations
- Ai Tech Stack
- Voice Ai
Path 4: Education and content admin
Good fit if you enjoy:
- structured content
- onboarding
- lifecycle flows
Focus:
- Course Creator
- Funnels
- Automation
You can add more later. Start with one.
What to check before you enroll
This section filters out the wrong candidates.
Before enrolling, ask yourself:
- have I already used HighLevel beyond basics
- can I describe one real use case clearly
- can I commit 7 to 10 focused days
- do I want to be discoverable in the directory
If the answer to most is no, wait. Certification will still be there.
What happens after you pass
After passing:
- you configure your directory profile
- you select industries, services and credentials
- you maintain an active status
- you continue learning as features evolve
Being listed is not the finish line. It is the starting point.
Your next step
If your goal is to:
- build real skill
- be discoverable for the right work
- earn trust through structure, not claims
Then certification makes sense.
Choose your path first.
Then enroll with intent.
HighLevel Certification cost
HighLevel Certification is a separate, paid subscription.
Current pricing:
- 97 USD per month
- 970 USD per year
Both options give you:
- access to the certification training
- eligibility to take certification exams
- eligibility for listing in the Certified Admin Directory
- access to certified-only learning resources
Important points:
- certification is not included in any HighLevel plan
- an active certification subscription is required to stay listed in the directory
- if the subscription ends, certification status becomes inactive
Monthly vs yearly, which to choose
Choose monthly if you are still validating your path or want flexibility.
Choose yearly if you are committed to earning credentials and staying listed long term.
HowTo: prepare for HighLevel Certification
Step 1: Identify one industry you want to work with
Step 2: Choose one service you want to deliver weekly
Step 3: Map which credentials support that service
Step 4: Enroll and complete training with real use cases
Step 5: Build your directory profile around clarity, not coverage
FAQ
Who should become a HighLevel Certified Admin?
People who plan to actively work with HighLevel and want to be discoverable by specialization, not beginners looking for shortcuts.
Do I need to earn all credentials?
No. Fewer relevant credentials perform better than many unrelated ones.
Does certification guarantee work?
No. It improves visibility and filtering. Positioning and delivery still matter.
Can I change my focus later?
Yes. Many admins evolve their path as experience grows.
✅ Turn real HighLevel skills into verified credentials and directory visibility.