Should I price by hour or by home size?

Price by home size, condition, and add ons. Share an upfront range and confirm the ongoing rate after the first visit for predictability.

How do I handle apartments with parking or elevator limits?

Add buffers for parking and elevator time, collect buzzer or dock notes in intake, and notify clients in morning reminders.

28 Aug 2025 5 min read House Cleaning Services

🧼How to Automate and Grow Your House Cleaning Business with GoHighLevel Snapshot

Q: How do I reduce cancellations?

Use a clear skip policy with make up offers and small late cancel fees where allowed. Send reminders with access notes and auto charge the card on file after visits.

Q: How do I convert one time clients to recurring?

Send a 24 hour follow up offering weekly or bi weekly schedules with a small recurring discount when the client keeps a card on file.

GoHighLevel turns residential cleaning into a predictable schedule. You quote fast, route by zones, manage skips cleanly, collect card on file with tip prompts, and grow reviews and referrals.

Struggling to juggle client bookings, follow-ups, reviews, and payments while trying to grow your cleaning business? GoHighLevel (GHL) fixes that by giving you one dashboard to manage everything—from lead capture and customer communication to booking automation and payment collection.

This is your full playbook for using GoHighLevel to grow and automate your house cleaning business.

👉 Try the GoHighLevel House Cleaning Snapshot
https://www.gohighlevel.com/house-cleaning-playbook?fp_ref=details

TL,DR
Cleaning margins die from slow quotes, zigzag routes, last minute skips, and payment chasing. The GoHighLevel Snapshot fixes intake, quotes, recurring schedules, routing by zone, skip logic, card on file payments with tip prompts, and automated reviews. You cut admin hours, keep crews busy, and lift lifetime value.

🏆 Start your Highlevel journey today

Learn more

Who this is for

Solo cleaners growing to first crew.
Small teams that need recurring schedules and tighter routes.
Agencies packaging GHL for cleaning clients.

Pain points you are paying for

Quotes take days, the first responder wins.
Jobs spread across the city, crews drive 60 to 90 km per day.
Skips, pauses, and weather break weeks.
Add ons are missed or unpaid, for example oven, fridge, windows.
Payments lag, tips stay low, reviews are rare.

Stop guessing. Standardize intake, price ranges, and schedules.

What the Snapshot includes

Lead capture pages, phone, forms, chat, social DMs, all into one CRM.
Fast quote wizard in under 90 seconds, bedrooms, bathrooms, m², pets, condition.
Price rules by size and condition, show a range, confirm exact after first visit.
Booking first visit windows and recurring, weekly, 2 weeks, 4 weeks.
Routing by postcode zones, drive buffers, crew capacity caps.
Skip or pause flows with make up rules and price time adjustments.
Add ons inside quote and invoices, oven, fridge, interior windows, baseboards, laundry.
Payments card on file, auto charge after visit, tip buttons in SMS.
Reviews and referrals, request at 2 hours, reminders at day 3 and 7.
Dashboards for response time, conversion, churn, tip rate.

Fast quote flow that converts

Lead fills the form or calls.
AI collects beds, baths, approximate m², pets, condition score 1 to 5.
System shows a realistic range and two first visit windows.
Client picks a window, gets prep and access notes, buzzer or lockbox.
After first visit, you confirm the ongoing rate and frequency, card stays on file.
Recurring schedule starts, skips handled by workflow.

Intake fields that keep quotes accurate

Bedrooms, bathrooms, approximate m².
Condition score, 1 light, 5 heavy.
Pets, type and count.
Flooring mix, carpet percent, hard floors.
Access, buzzer code, lockbox, garage, parking rules.
Supplies, BYO or client provided.
Add ons, oven, fridge, interior windows, baseboards, inside cabinets, laundry.
Preferred frequency, weekly, every 2 weeks, every 4 weeks.
Map pin for routing.

Example pricing rules, use as your knowledge base

Adjust to wages and overhead. Keep ranges visible to set expectations.

Scope	Typical range, CAD	Unit	Notes
First deep clean, 1–2 bed, up to 90 m²	180 to 280	per job	Condition 4–5 adds 15 to 30 percent
First deep clean, 3–4 bed, 90–160 m²	260 to 380	per job	Pets add time factor
Recurring, 1–2 bed, bi weekly	120 to 180	per visit	Weekly discount 10 to 15 percent
Recurring, 3–4 bed, bi weekly	160 to 240	per visit	Extra baths add cost
Oven interior	25 to 50	each	Ask for cool oven
Fridge interior	25 to 50	each	Client empties before visit
Interior windows	6 to 12	per window	Screens and tracks add cost
Baseboards detail	30 to 70	per visit	Quarterly upsell
Laundry fold	20 to 40	per basket	Client provides detergent

State the range before booking, confirm exact after first visit. Store consent by SMS or email.

Routing, capacity, and skip logic that protect margin

Build zone calendars, keep crews inside 10 to 15 km radii.
Enforce drive buffers, 15 to 25 minutes between homes.
If a crew does not accept within 2 minutes, auto route to the next available in zone.
Skips and pauses, offer make up slots the same week, if none, auto extend next visit duration and price, for example plus 20 percent for a 4 week gap.
Snow or traffic flags add buffers and reorder by proximity.
Apartments, add elevator and parking buffer, show in morning SMS.

High impact automations

Missed call text back in 15 seconds with fast quote link.
Quote chasers at 12 and 36 hours, short Q and A link.
Card on file request after quote acceptance, Apple Pay or card link.
Reminders day before and morning of with access and pet notes.
Auto charge and tip prompt after visit, 10, 15, 20 percent buttons.
Review request 2 hours post visit, reminders day 3 and 7, reply drafts.
Skip or pause flow with make up offer and next visit adjustment.
Win back at 45 days after churn, small incentive to restart.
Seasonal add ons spring interior windows, fall baseboards.

Scripts that convert

First reply, “I can give you a range now. How many beds and baths, approximate m², any pets”
Range anchor, “For 2 bed, 1 bath around 80 m², first visit lands 180 to 240 CAD, then 120 to 160 CAD bi weekly. Want a first visit this week”
Add ons, “Include oven or fridge interiors on the first visit, most clients add both for a full reset”
Close, “I have Wednesday 10:00 to 12:00 or Thursday 13:00 to 15:00. I will send a prep list and a secure card link now”
Skip policy, “If you skip, we can make up later this week or extend the next visit by 20 percent to cover build up”

Metrics to track weekly

Metric	Target	If below target, do this
First response time	under 2 minutes	Turn on missed call text back, extend AI hours
Intake completion rate	over 75 percent	Cut fields, add m² and pet helpers
Quote to first visit	45 to 65 percent	Tighten ranges, add two follow ups
First to recurring conversion	70 to 85 percent	Standardize first visit checklist and handoff
Daily km per crew	under 60 km	Rework zones, batch routes
Skip rate	under 12 percent	Enforce make up offer and policy reminders
Tip rate	30 to 50 percent	Keep auto charge and tip buttons
Review rate	25 to 40 percent	Ask at 2 hours, remind day 3 and 7

Real example, compact

A Toronto maid service moved to zones and skip logic. In 60 days, 402 inquiries, 79 percent intake completion, 211 first visits booked, 162 converted to recurring, daily km per crew cut from 76 to 47, skip rate fell from 19 percent to 11 percent, review volume rose from 12 to 51, average tip 14 percent.

Common mistakes and fixes

Pricing by hour, switch to home size, condition, and add ons, then confirm after first visit.
Free reschedules with no rules, add make up or next visit adjustment, churn drops.
Long citywide routes, enforce zones, margin stabilizes.
Manual payments, move to card on file with auto charge and tip prompt.

Setup blueprint in GoHighLevel

Import the Snapshot, enable forms, funnels, and chat.
Build the quote wizard, beds, baths, m², pets, condition, add ons.
Add price rules to the knowledge base, publish ranges in messages.
Connect Stripe, enable card on file, auto charge, and tip buttons.
Create zone calendars, capacity caps, and drive buffers.
Turn on workflows, quote chasers, reminders, skip or pause, make up, reviews, win backs, seasonal add ons.
Test with 20 real leads, adjust ranges, buffers, and skip factors.

FAQs

How do I reduce cancellations
Use a clear skip policy, offer make up slots, and apply a small late cancel fee where allowed.

Do I price by hour or by home size
Price by home size, condition, and add ons. Share a range, confirm exact after the first visit.

How do I handle apartments with parking limits
Add elevator and parking buffers, collect buzzer or dock notes, send them in morning reminders.

Who provides supplies
Default to bring your own for consistency. If clients provide supplies, add a reliability disclaimer and time buffer.

How do I convert one time clients to recurring
Send a follow up 24 hours after the first visit with weekly and bi weekly offers and a small discount for card on file.

Commercial next steps

Start a free GoHighLevel trial, import the House Cleaning Snapshot, and go live with quotes, recurring schedules, payments, and reviews.
Train crews on first visit checklists and handoff to recurring.
Turn on skip logic, make up offers, and seasonal add ons to lift lifetime value.

👉 Get the House Cleaning Snapshot or start from scratch with GoHighLevel and the Bootcamp for pro-level mastery.