How to Add Upsells and Downsells in GoHighLevel Funnels (Step-by-Step)

TL;DR

GoHighLevel makes it easy to add upsells and downsells to your funnels.
Just create products, assign them to funnel pages, and set your upsell/downsell buttons to trigger one-click purchases through Stripe. Customers never have to re-enter their credit card information, increasing conversion rates instantly.

Why Use Upsells and Downsells

• Increase revenue per customer without new traffic.
• Offer complementary products right after checkout.
• Automate the buying journey with one-click buttons.
• Use downsells to recover hesitant buyers.

Step-by-Step Setup

1. Create Your Main Product
   • Go to Sites → Funnels → Select Funnel → Products Tab.
   • Click Add Product → Create New Product.
   • Enter product name, description, type (digital, service, or physical).
   • Set price (one-time or recurring).
   • Click Create Product.
2. Attach Product to Main Funnel Page
   • Go back to your funnel’s Products Tab.
   • Select the product you just created.
   • Confirm the price and name.
   • Click Save — this links it to your checkout page.
3. Create the Upsell Product
   • Go back to Products → Add Product → Create New Product.
   • Example: “Pro Upgrade” or “Lifetime Access.”
   • Add price (e.g., $27 one-time).
   • Click Create Product.
4. Add the Upsell Page
   • Open your second funnel page (the upsell).
   • Click Edit Page.
   • Add a Button element where the upsell call-to-action goes.
   • In the button settings (left panel), scroll to Action → Link Type → One-Click Upsell/Downsell.
   • Choose your upsell product from the dropdown list.
   • Set the “Next Page” redirect (e.g., to another upsell or thank-you page).
   • Save and publish.
5. Add the Downsell (Optional)
   • Duplicate your upsell page or create a new one.
   • Follow the same steps as above.
   • Assign the Downsell Product under the one-click product action.
6. Test Everything
   • Use Stripe’s test mode and dummy card: 4242 4242 4242 4242.
   • Complete a full flow: main product → upsell → downsell.
   • Verify all transactions show up in your Stripe Dashboard → Test Mode.

Example Funnel Flow

Optimization Tips

• Use bold button text like “Yes, Add to My Order” or “No, Thanks – I’ll Pass.”
• Keep upsell copy short and benefit-driven.
• Add urgency or bonuses to increase conversions.
• Always A/B test upsell price points.

Common Questions

1. What’s the difference between an upsell and a downsell?
Upsells offer a higher-tier or complementary product after checkout.
Downsells offer a lower-priced alternative to recover the sale.

2. Can I use one-click upsells without Stripe?
No. One-click payments require Stripe integration in GoHighLevel.

3. Can I add more than one upsell?
Yes. You can chain multiple upsell pages together in a funnel.

4. Do customers have to re-enter payment info?
No. Stripe securely saves the card for one-click transactions.

5. Can I use automations after an upsell purchase?
Yes. You can trigger different workflows or tags per product.