TLDR

• SaaS Mode allows you to resell GoHighLevel under your own brand.
• You set your own pricing tiers.
• 2 to 5 clients can cover your subscription cost.
• Everything above break-even becomes recurring profit.
• Requires Unlimited or SaaS Pro level access.

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HighLevel Playbooks and Marketing AutomationZoltan Juhasz

What Is GoHighLevel SaaS Mode?

GoHighLevel SaaS Mode lets agencies:

• Create pricing plans
• Automate client billing
• White-label dashboard access
• Control feature access per tier
• Generate recurring subscription revenue

Instead of charging only service fees, you sell software access.

The Core Economics

Let’s assume:

SaaS Pro plan ≈ 497 USD monthly.

If you sell:

5 clients at 97 USD per month:

Revenue = 485 USD
Platform cost ≈ 497 USD

Break-even almost achieved.

At 6 clients:

Revenue = 582 USD
Profit = 85 USD monthly

At 10 clients:

Revenue = 970 USD
Profit ≈ 473 USD monthly

Now the platform is an income stream.

Typical Agency Pricing Tiers

Example structure:

You control:

• Feature access
• Automation depth
• Support level

Why SaaS Mode Changes the Model

Traditional agency model:

Client pays for services.
You absorb software cost.

SaaS model:

Client pays for:

• Software access
• Automation infrastructure
• Optional service layer

Software becomes a recurring asset.

Who Should Use SaaS Mode?

Ideal For:

• Agencies serving local businesses
• Marketing consultants
• Automation specialists
• White-label SaaS builders

Not Ideal For:

• Solo business owners with one brand
• Freelancers without recurring client base
• Users unwilling to manage onboarding

Setup Plan – Step-by-Step

Step 1 – Choose SaaS Plan

Upgrade to SaaS-enabled tier.

Step 2 – Create Pricing Packages

Define:

• Entry tier
• Growth tier
• Premium tier

Keep structure simple at first.

Step 3 – Configure Stripe Integration

Automate subscription billing.

Step 4 – Create Snapshot Template

Build one standardized automation stack:

• Funnel
• Pipeline
• Email sequence
• SMS follow-up

Duplicate per client.

Step 5 – Onboard First 3 Clients

Focus on validation, not perfection.

Revenue Strategy Models

Model 1 – Software Only

Charge 97 to 197 USD monthly.

No marketing services.

High scalability, lower workload.

Model 2 – Hybrid Model

Software: 197 USD
Services: 500 to 1,500 USD

Higher revenue per client.

Model 3 – Automation Specialist

Sell:

• Lead capture system
• Follow-up automation
• Appointment booking system

Package as infrastructure.

Risk Considerations

• Client churn affects revenue.
• SMS usage costs vary.
• Requires onboarding process.
• Support workload increases as clients grow.

Scaling without systems creates chaos.

When Does It Make Sense Financially?

If you can close:

3 clients at 197 USD monthly:

Revenue = 591 USD
Platform cost ≈ 497 USD

Positive cash flow achieved.

Above that, profit compounds.

Comparison: Service-Only vs SaaS Hybrid

Recurring subscriptions increase business valuation.

FAQ – SaaS Mode

Do I need technical skills?

Basic CRM and automation understanding required. No coding necessary.

Is white-label mobile app included?

Available on higher tiers.

Can clients cancel anytime?

Yes, billing control is managed via Stripe.

Is SaaS Mode separate from Unlimited?

SaaS Mode requires SaaS-enabled plan, typically SaaS Pro.