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HighLevel vs ClickFunnels vs HubSpot | Pricing and Feature Comparison for Agencies

Comparing GoHighLevel vs ClickFunnels vs HubSpot? This breakdown analyzes pricing, features, scalability and total cost so agencies can choose the right platform.

TLDR

  • ClickFunnels focuses on funnel building.
  • HubSpot focuses on enterprise CRM and sales.
  • GoHighLevel combines CRM, funnels and automation in one system.
  • GoHighLevel is usually cheaper when replacing multiple tools.
  • Agencies benefit most from GoHighLevel Unlimited or SaaS Pro plans.
GoHighLevel Discounts | Complete 2026 Savings Guide for Agencies and SaaS Builders
Searching for a real GoHighLevel discount? This guide explains official pricing, extended 30-day trials, annual savings, SaaS revenue offsets and how to reduce your total CRM stack cost.

The Platforms Compared

GoHighLevel
ClickFunnels
HubSpot

All three target marketing and sales teams, but they are built differently.


Core Focus Comparison

PlatformPrimary FocusBuilt For
GoHighLevelAll-in-one CRM + automation + agency toolsAgencies, SaaS builders
ClickFunnelsFunnel creationEntrepreneurs, info marketers
HubSpotCRM + enterprise sales stackMid-size to enterprise companies

ClickFunnels is funnel-first.
HubSpot is CRM-first.
GoHighLevel is agency-system-first.


Pricing Comparison

ClickFunnels

Typical pricing:
~97 to 297 USD monthly depending on tier.

Includes:

  • Funnel builder
  • Basic automation

Does NOT include:

  • Full multi-client CRM architecture
  • White-label SaaS model
  • Advanced agency subaccounts

HubSpot

Free CRM exists, but:

Marketing Hub and Sales Hub scale fast.

Professional tiers can exceed:
800 to 2,000+ USD monthly depending on contacts and features.

Built for:

  • Larger teams
  • Dedicated sales departments
  • Complex pipelines

Not optimized for small agencies serving multiple SMB clients.


GoHighLevel

Starter ~97 USD
Unlimited ~297 USD
SaaS Pro ~497 USD

Includes:

  • Funnels
  • CRM
  • Email automation
  • SMS
  • Calendars
  • Reputation management
  • Agency subaccounts
  • SaaS white-label capability

When replacing multiple tools, effective cost is lower.

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Total Stack Cost Comparison for Agencies

Typical Agency Stack Without HighLevel:

ToolApprox Cost USD
ClickFunnels97
CRM50
Email Platform49
SMS Provider30
Booking Tool20
Reputation Tool30

Total ≈ 276 USD.

GoHighLevel Unlimited ≈ 297 USD.

Difference ≈ 21 USD.

But HighLevel includes automation depth and subaccount control.

HubSpot equivalent stack can exceed 800 USD monthly.


Feature Comparison

FeatureGoHighLevelClickFunnelsHubSpot
Funnel BuilderYesYesLimited
CRMYesBasicAdvanced
Email AutomationYesYesYes
SMS MarketingYesLimitedAdd-on
Agency SubaccountsYesNoNo
White-Label SaaSYesNoNo
Enterprise Sales ToolsModerateNoYes

When ClickFunnels Wins

  • You only build funnels.
  • You do not need CRM depth.
  • You sell info products.

When HubSpot Wins

  • Large internal sales team.
  • Complex enterprise workflows.
  • Deep sales reporting needs.
  • Budget is not primary concern.

When HighLevel Wins

  • You manage multiple clients.
  • You want subaccounts.
  • You want white-label SaaS revenue.
  • You want to consolidate tools.
  • You want automation across email and SMS.

For agencies, this is usually the best value structure.


ROI Perspective

If you sell:

3 clients at 500 USD monthly marketing services:

Revenue = 1,500 USD.

Using GoHighLevel Unlimited:

Platform cost ≈ 297 USD.

Platform cost ratio ≈ 19 percent of revenue.

Using HubSpot stack:

Cost ratio increases significantly.

Using ClickFunnels + separate tools:

Operational complexity increases.


Migration Considerations

Switching from ClickFunnels:

  • Export funnels
  • Rebuild inside HighLevel
  • Move contacts
  • Activate automation

Switching from HubSpot:

  • Evaluate pipeline complexity
  • Consider API integrations
  • Map automation carefully

Migration friction exists but long-term cost reduction often justifies it.


FAQ – Platform Comparison

Is GoHighLevel cheaper than ClickFunnels?

Often yes when factoring CRM, SMS and subaccounts.

Is HubSpot more powerful?

HubSpot offers deeper enterprise sales tools but at significantly higher cost.

Which is best for agencies?

GoHighLevel Unlimited or SaaS Pro typically fits agency models best.

Can I white-label ClickFunnels or HubSpot?

No true white-label SaaS model like GoHighLevel offers.