HighLevel vs ClickFunnels vs HubSpot | Pricing and Feature Comparison for Agencies
TLDR
- ClickFunnels focuses on funnel building.
- HubSpot focuses on enterprise CRM and sales.
- GoHighLevel combines CRM, funnels and automation in one system.
- GoHighLevel is usually cheaper when replacing multiple tools.
- Agencies benefit most from GoHighLevel Unlimited or SaaS Pro plans.

The Platforms Compared
GoHighLevel
ClickFunnels
HubSpot
All three target marketing and sales teams, but they are built differently.
Core Focus Comparison
| Platform | Primary Focus | Built For |
|---|---|---|
| GoHighLevel | All-in-one CRM + automation + agency tools | Agencies, SaaS builders |
| ClickFunnels | Funnel creation | Entrepreneurs, info marketers |
| HubSpot | CRM + enterprise sales stack | Mid-size to enterprise companies |
ClickFunnels is funnel-first.
HubSpot is CRM-first.
GoHighLevel is agency-system-first.
Pricing Comparison
ClickFunnels
Typical pricing:
~97 to 297 USD monthly depending on tier.
Includes:
- Funnel builder
- Basic automation
Does NOT include:
- Full multi-client CRM architecture
- White-label SaaS model
- Advanced agency subaccounts
HubSpot
Free CRM exists, but:
Marketing Hub and Sales Hub scale fast.
Professional tiers can exceed:
800 to 2,000+ USD monthly depending on contacts and features.
Built for:
- Larger teams
- Dedicated sales departments
- Complex pipelines
Not optimized for small agencies serving multiple SMB clients.
GoHighLevel
Starter ~97 USD
Unlimited ~297 USD
SaaS Pro ~497 USD
Includes:
- Funnels
- CRM
- Email automation
- SMS
- Calendars
- Reputation management
- Agency subaccounts
- SaaS white-label capability
When replacing multiple tools, effective cost is lower.
✅ HighLevel 30-Day Free Trial
Total Stack Cost Comparison for Agencies
Typical Agency Stack Without HighLevel:
| Tool | Approx Cost USD |
|---|---|
| ClickFunnels | 97 |
| CRM | 50 |
| Email Platform | 49 |
| SMS Provider | 30 |
| Booking Tool | 20 |
| Reputation Tool | 30 |
Total ≈ 276 USD.
GoHighLevel Unlimited ≈ 297 USD.
Difference ≈ 21 USD.
But HighLevel includes automation depth and subaccount control.
HubSpot equivalent stack can exceed 800 USD monthly.
Feature Comparison
| Feature | GoHighLevel | ClickFunnels | HubSpot |
|---|---|---|---|
| Funnel Builder | Yes | Yes | Limited |
| CRM | Yes | Basic | Advanced |
| Email Automation | Yes | Yes | Yes |
| SMS Marketing | Yes | Limited | Add-on |
| Agency Subaccounts | Yes | No | No |
| White-Label SaaS | Yes | No | No |
| Enterprise Sales Tools | Moderate | No | Yes |
When ClickFunnels Wins
- You only build funnels.
- You do not need CRM depth.
- You sell info products.
When HubSpot Wins
- Large internal sales team.
- Complex enterprise workflows.
- Deep sales reporting needs.
- Budget is not primary concern.
When HighLevel Wins
- You manage multiple clients.
- You want subaccounts.
- You want white-label SaaS revenue.
- You want to consolidate tools.
- You want automation across email and SMS.
For agencies, this is usually the best value structure.
ROI Perspective
If you sell:
3 clients at 500 USD monthly marketing services:
Revenue = 1,500 USD.
Using GoHighLevel Unlimited:
Platform cost ≈ 297 USD.
Platform cost ratio ≈ 19 percent of revenue.
Using HubSpot stack:
Cost ratio increases significantly.
Using ClickFunnels + separate tools:
Operational complexity increases.
Migration Considerations
Switching from ClickFunnels:
- Export funnels
- Rebuild inside HighLevel
- Move contacts
- Activate automation
Switching from HubSpot:
- Evaluate pipeline complexity
- Consider API integrations
- Map automation carefully
Migration friction exists but long-term cost reduction often justifies it.
FAQ – Platform Comparison
Is GoHighLevel cheaper than ClickFunnels?
Often yes when factoring CRM, SMS and subaccounts.
Is HubSpot more powerful?
HubSpot offers deeper enterprise sales tools but at significantly higher cost.
Which is best for agencies?
GoHighLevel Unlimited or SaaS Pro typically fits agency models best.
Can I white-label ClickFunnels or HubSpot?
No true white-label SaaS model like GoHighLevel offers.