HighLevel Surveys Explained, How to Collect Feedback and Qualify Leads Automatically

HighLevel Surveys Explained

HighLevel surveys collect answers and trigger logic.
Unlike forms, surveys adapt based on responses.

If you need branching questions, use surveys.

White Label SaaS Business Guide or How to Build a SaaS Without Coding (2026)

Build a white label SaaS without coding using HighLevel. Learn how SaaSPRENEUR works, real pricing math, who this model fits, common mistakes and how agencies turn services into scalable recurring revenue.

GoHighLevel Playbooks and Marketing Automation for AgenciesZoltan Juhasz

What HighLevel Surveys Actually Do

Surveys guide contacts through decision paths.

You get:

• Conditional branching
• Score-based logic
• Lead qualification
• Feedback collection

Surveys turn answers into actions.

Core Survey Components

Question Types

Different inputs serve different goals.

• Multiple choice
• Short answer
• Rating scales
• Yes or no

Choose structure over free text.

Logic Paths

Answers control flow.

• Show next question
• Skip sections
• Apply tags

Bad logic breaks the experience.

Scoring Rules

Assign values to answers.

• Lead quality score
• Readiness level
• Priority routing

Scoring removes guesswork.

HighLevel Survey Use Cases

Lead Qualification Surveys

• Score responses
• Route high intent leads
• Start sales workflows

Result: Sales talks to better prospects.

Customer Feedback Surveys

• Collect ratings
• Tag promoters
• Trigger review requests

Result: Higher review volume.

Post-Call Assessment

• Internal use
• Quality control
• Training insights

Result: Better process visibility.

Surveys + Automations

Survey completion can:

• Update contact fields
• Change pipeline stage
• Assign owner
• Trigger messaging

If survey data is not used, the survey is pointless.

Survey Mistakes to Avoid

• Too many questions
• No branching logic
• No action tied to answers
• No scoring

Surveys should decide, not just ask.

What decision does your survey make?

When Surveys Beat Forms

Surveys win when:

• Logic depends on answers
• Qualification matters
• Feedback needs structure

Forms win when speed matters.

White Label SaaS Business Guide or How to Build a SaaS Without Coding (2026)

Build a white label SaaS without coding using HighLevel. Learn how SaaSPRENEUR works, real pricing math, who this model fits, common mistakes and how agencies turn services into scalable recurring revenue.

GoHighLevel Playbooks and Marketing Automation for AgenciesZoltan Juhasz

FAQ

What is the difference between forms and surveys in HighLevel?

Forms collect data. Surveys guide users based on answers.

Can surveys apply tags automatically?

Yes. Tags can be applied based on responses or scores.

Are survey results stored in contact records?

Yes. All answers attach to the contact profile.

Can surveys trigger automations?

Yes. Completion and responses can start workflows.