HighLevel Pricing Plans 2026
TLDR
- USD 97 plan exists, single business only, no sub-accounts, no SaaS mode
- USD 297 plan is entry-level agency, limited sub-accounts, no SaaS billing
- USD 497 Unlimited removes sub-account limits and unlocks serious agency scale
- SaaS Pro is a paid add-on required for reselling and client billing
- Official trial is 14 days, we provide 30 days via partner link
- SMS, email and phone usage are always usage-based extras
✅ HighLevel 30-Day Free Trial
HighLevel Pricing Plans (2026 Guide)
HighLevel pricing determines whether you are running a single business system, an agency delivery stack, or a white-label SaaS operation. Picking the wrong tier blocks growth. Picking the right one replaces five to ten tools.
This guide covers every GoHighLevel pricing plan, including the often misunderstood USD 97 plan, current limits, SaaS add-ons, and real costs.
GoHighLevel Pricing Overview (Fact-Checked)
| Plan | Price | Intended Use |
|---|---|---|
| Starter (Single Location) | USD 97 per month | One business, no reselling |
| Agency Starter | USD 297 per month | Small agencies, limited scale |
| Agency Unlimited | USD 497 per month | Growing agencies |
| SaaS Pro Add-On | Paid upgrade | Required for SaaS resale |
Trial:
- Standard HighLevel trial: 14 days
- Exclusive 30-day trial via partner link
https://www.gohighlevel.com/details-ai-agency-white-label
What the USD 97 Plan Actually Is
The USD 97 plan is not an agency plan.
It is a single-location business plan.
Included
- One account only
- CRM and pipeline
- Funnels and landing pages
- Automations and workflows
- SMS and email (usage-based)
- Calendar and forms
- AI features included where available
Not Included
- No sub-accounts
- No client management
- No white-label branding
- No SaaS mode
- No reselling
- No agency billing
Who it fits
- Local businesses
- Solo operators
- Internal use only
If you plan to onboard clients, this plan is the wrong choice.
Agency Starter (USD 297)
This is the entry agency plan, not a small business plan.
| Capability | Included |
|---|---|
| Sub-accounts | Limited |
| Client management | Yes |
| White-label | Partial |
| API access | Yes |
| SaaS billing | No |
| Mobile app | Yes |
Use this only if:
- You manage a few clients
- You do not resell software
- You bill clients manually
Most agencies outgrow this fast.
Agency Unlimited (USD 497)
This is the real agency plan.
| Capability | Included |
|---|---|
| Sub-accounts | Unlimited |
| Full white-label | Yes |
| API access | Full |
| Agency workflows | Yes |
| SaaS billing | Requires add-on |
| Mobile app | Yes |
This tier removes account friction and lets you standardize delivery.
SaaS Pro Add-On (Required for Reselling)
SaaS Pro is not a standalone plan.
It is an upgrade on top of Agency plans.
What SaaS Pro Unlocks
- SaaS mode
- Automated client billing
- Stripe integration
- Plan packaging
- Trial management
- Branded login
- Usage-based pricing control
Without SaaS Pro, you cannot legally or technically resell HighLevel as software.
✅ HighLevel 30-Day Free Trial
Full Pricing Comparison Table
| Feature | USD 97 | USD 297 | USD 497 | SaaS Pro |
|---|---|---|---|---|
| Single business | Yes | No | No | No |
| Sub-accounts | No | Limited | Unlimited | Unlimited |
| White-label | No | Partial | Full | Full |
| SaaS billing | No | No | No | Yes |
| Client resale | No | No | No | Yes |
| API access | Limited | Yes | Full | Full |
Trial Options
- Official trial: 14 days
- Partner extended trial: 30 days
Exclusive 30-day trial link:
https://www.gohighlevel.com/details-ai-agency-white-label
This applies to agency plans and includes AI tools.
Real Costs to Account For
HighLevel pricing is not all-inclusive.
Expect these variable costs:
- SMS per message
- Email volume
- Phone minutes
- AI usage at scale
- Custom domains
- Payment processing fees in SaaS mode
These are normal. Budget for them.
Supporting Clusters
- GoHighLevel USD 97 Plan Explained
- Agency Starter vs Unlimited Comparison
- HighLevel SaaS Pro Pricing and Billing Logic
- HighLevel Hidden Costs Breakdown
- How Agencies Price HighLevel SaaS Offers
- HighLevel Trial Optimization Checklist
✅ HighLevel 30-Day Free Trial
FAQs
Is the USD 97 plan enough for agencies?
No. It cannot manage clients or sub-accounts.
Can I resell HighLevel without SaaS Pro?
No. SaaS billing is locked behind the add-on.
Does every plan include AI?
Yes, availability depends on feature rollout and usage limits.
Is HighLevel cheaper than multiple tools?
Only if you replace them fully.