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HighLevel Pricing Breakdown | Starter vs Unlimited vs SaaS Pro

Confused about GoHighLevel pricing? This breakdown compares Starter, Unlimited and SaaS Pro plans, including real cost scenarios, ROI math and which plan fits your business model.

TLDR

  • Starter is built for single businesses.
  • Unlimited is built for agencies managing multiple clients.
  • SaaS Pro enables white-label reselling and recurring revenue.
  • Annual billing reduces effective monthly cost.
  • Choosing the wrong plan increases long-term cost.
GoHighLevel Discounts | Complete 2026 Savings Guide for Agencies and SaaS Builders
Searching for a real GoHighLevel discount? This guide explains official pricing, extended 30-day trials, annual savings, SaaS revenue offsets and how to reduce your total CRM stack cost.

Official HighLevel Pricing Plans (2026)

GoHighLevel offers three main subscription tiers.

Pricing may update periodically, always verify on the official site.

PlanTypical Monthly Price USDWho It’s For
Starter~97Single business owner
Unlimited~297Agencies managing clients
SaaS Pro~497Agencies reselling white-label SaaS

Annual billing reduces effective monthly pricing by roughly 15 to 20 percent.


✅ HighLevel 30-Day Free Trial

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Starter Plan – Who Should Use It?

Approx 97 USD monthly.

Best for:

  • Local businesses
  • Coaches
  • Consultants
  • Solo marketers

Includes:

  • CRM
  • Funnels
  • Email marketing
  • SMS marketing
  • Booking calendars
  • Automation workflows

Limitation:
You cannot create unlimited client subaccounts.

If you plan to serve multiple clients, Starter becomes restrictive fast.


Unlimited Plan – Agency-Level Control

Approx 297 USD monthly.

Best for:

  • Marketing agencies
  • Freelancers managing multiple businesses
  • Service providers scaling beyond 1 account

Key advantage:
Unlimited subaccounts.

This allows:

  • One CRM per client
  • Isolated reporting
  • Separate automation stacks

Break-even math:

If you manage 3 clients at 500 USD per month service fee, the platform cost becomes marginal relative to revenue.


SaaS Pro Plan – White-Label Revenue Model

Approx 497 USD monthly.

Built for agencies that want to:

  • Resell platform access
  • Set custom pricing tiers
  • Automate client billing
  • White-label mobile apps

If you sell:

5 clients at 97 USD monthly resale

Revenue = 485 USD
Platform cost = ~497 USD

Break-even almost immediately.

Everything above 5 clients becomes profit layer.

This plan changes GoHighLevel from expense to asset.


Monthly vs Annual Pricing Comparison

Billing TypeCost EfficiencyBest For
MonthlyFlexibleTesting phase
Annual15 to 20 percent savingsCommitted users

If you plan to use longer than 6 months, annual typically wins.

If validating, stay monthly first.


Hidden Cost Comparison – Tool Replacement

If not using HighLevel, many agencies pay:

ToolMonthly Cost USD
Funnel Builder97
Email Tool49
CRM50
SMS Platform30
Booking Tool20
Reputation Mgmt30

Total ≈ 276 USD.

Unlimited plan ≈ 297 USD.

Difference ≈ 21 USD.

But HighLevel adds automation depth and SaaS potential.

So the real cost difference is minimal when consolidating.


Which Plan Should You Choose?

Choose Starter If:

  • You operate one business
  • You do not resell access
  • You do not need multiple client accounts

Choose Unlimited If:

  • You manage 2 or more clients
  • You need account separation
  • You sell marketing services

Choose SaaS Pro If:

  • You want recurring software revenue
  • You plan white-label positioning
  • You want automated subscription billing

Choosing too small forces migration later.

Choosing too large wastes early cash.


Frequently Asked Pricing Questions

Can I downgrade later?

Yes, plan changes are allowed.

Is there setup fee?

No standard setup fee from HighLevel.

Does price include SMS credits?

No. SMS and email sending costs depend on usage.

Are there add-ons?

Yes. LC Phone, dedicated domains, AI features may add variable costs.


Commercial Insight

If you are searching:

  • GoHighLevel pricing per month
  • Cheapest GoHighLevel plan
  • GoHighLevel agency cost
  • GoHighLevel SaaS Mode pricing

Understand this:

Plan choice is less about subscription price and more about revenue model.

Starter = cost tool
Unlimited = agency infrastructure
SaaS Pro = monetization engine