HighLevel Pricing Breakdown | Starter vs Unlimited vs SaaS Pro
TLDR
- Starter is built for single businesses.
- Unlimited is built for agencies managing multiple clients.
- SaaS Pro enables white-label reselling and recurring revenue.
- Annual billing reduces effective monthly cost.
- Choosing the wrong plan increases long-term cost.

Official HighLevel Pricing Plans (2026)
GoHighLevel offers three main subscription tiers.
Pricing may update periodically, always verify on the official site.
| Plan | Typical Monthly Price USD | Who It’s For |
|---|---|---|
| Starter | ~97 | Single business owner |
| Unlimited | ~297 | Agencies managing clients |
| SaaS Pro | ~497 | Agencies reselling white-label SaaS |
Annual billing reduces effective monthly pricing by roughly 15 to 20 percent.
✅ HighLevel 30-Day Free Trial
Starter Plan – Who Should Use It?
Approx 97 USD monthly.
Best for:
- Local businesses
- Coaches
- Consultants
- Solo marketers
Includes:
- CRM
- Funnels
- Email marketing
- SMS marketing
- Booking calendars
- Automation workflows
Limitation:
You cannot create unlimited client subaccounts.
If you plan to serve multiple clients, Starter becomes restrictive fast.
Unlimited Plan – Agency-Level Control
Approx 297 USD monthly.
Best for:
- Marketing agencies
- Freelancers managing multiple businesses
- Service providers scaling beyond 1 account
Key advantage:
Unlimited subaccounts.
This allows:
- One CRM per client
- Isolated reporting
- Separate automation stacks
Break-even math:
If you manage 3 clients at 500 USD per month service fee, the platform cost becomes marginal relative to revenue.
SaaS Pro Plan – White-Label Revenue Model
Approx 497 USD monthly.
Built for agencies that want to:
- Resell platform access
- Set custom pricing tiers
- Automate client billing
- White-label mobile apps
If you sell:
5 clients at 97 USD monthly resale
Revenue = 485 USD
Platform cost = ~497 USD
Break-even almost immediately.
Everything above 5 clients becomes profit layer.
This plan changes GoHighLevel from expense to asset.
Monthly vs Annual Pricing Comparison
| Billing Type | Cost Efficiency | Best For |
|---|---|---|
| Monthly | Flexible | Testing phase |
| Annual | 15 to 20 percent savings | Committed users |
If you plan to use longer than 6 months, annual typically wins.
If validating, stay monthly first.
Hidden Cost Comparison – Tool Replacement
If not using HighLevel, many agencies pay:
| Tool | Monthly Cost USD |
|---|---|
| Funnel Builder | 97 |
| Email Tool | 49 |
| CRM | 50 |
| SMS Platform | 30 |
| Booking Tool | 20 |
| Reputation Mgmt | 30 |
Total ≈ 276 USD.
Unlimited plan ≈ 297 USD.
Difference ≈ 21 USD.
But HighLevel adds automation depth and SaaS potential.
So the real cost difference is minimal when consolidating.
Which Plan Should You Choose?
Choose Starter If:
- You operate one business
- You do not resell access
- You do not need multiple client accounts
Choose Unlimited If:
- You manage 2 or more clients
- You need account separation
- You sell marketing services
Choose SaaS Pro If:
- You want recurring software revenue
- You plan white-label positioning
- You want automated subscription billing
Choosing too small forces migration later.
Choosing too large wastes early cash.
Frequently Asked Pricing Questions
Can I downgrade later?
Yes, plan changes are allowed.
Is there setup fee?
No standard setup fee from HighLevel.
Does price include SMS credits?
No. SMS and email sending costs depend on usage.
Are there add-ons?
Yes. LC Phone, dedicated domains, AI features may add variable costs.
Commercial Insight
If you are searching:
- GoHighLevel pricing per month
- Cheapest GoHighLevel plan
- GoHighLevel agency cost
- GoHighLevel SaaS Mode pricing
Understand this:
Plan choice is less about subscription price and more about revenue model.
Starter = cost tool
Unlimited = agency infrastructure
SaaS Pro = monetization engine