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1 min read Same thing

HighLevel or GoHighLevel

Is it HighLevel or GoHighLevel? Short answer: yes. Long answer: still yes. Here’s why the internet keeps arguing about a name that refers to the exact same software.
HighLevel or GoHighLevel
Photo by Tim Mossholder / Unsplash

TLDR

  • HighLevel is the official product name
  • GoHighLevel is the domain and the nickname
  • They refer to the same platform
  • No separate versions exist
  • If someone corrects you, they are technically right and practically irrelevant

HighLevel vs GoHighLevel: The Confusion That Refuses to Die

If you’ve spent more than five minutes around agencies, you’ve seen it:

“Do you use HighLevel?”
“Oh, you mean GoHighLevel?”
“No, HighLevel.”
“Yes. That one.”

Let’s clear it up.

HighLevel and GoHighLevel are the same software.
No forks. No rebrands. No secret enterprise edition hiding behind a different name.

The Official Answer

  • Company and product name: HighLevel
  • Primary website: gohighlevel.com
  • Common shorthand: GoHighLevel or GHL

HighLevel is the brand.
GoHighLevel is the URL.

That’s it.

Why Two Names Exist at All

Simple and slightly boring reason.

The domain highlevel.com was already taken.

So the founders did what startups have done forever and grabbed:

gohighlevel.com

Users followed the URL, started saying “GoHighLevel,” and the nickname stuck.

Marketing never corrected it because, frankly, it did not matter.

What People Actually Mean When They Say Either One

Regardless of the name used, they are talking about:

  • A white-label SaaS platform
  • CRM
  • Funnel and website builder
  • Email and SMS automation
  • Appointment scheduling
  • Reporting and client dashboards

Same login. Same features. Same pricing.

No alternate timeline version exists.

Why Agencies Still Argue About It

A few reasons:

  1. Brand purists prefer “HighLevel” because it’s the official name
  2. Practitioners say “GoHighLevel” because that’s the site they log into
  3. New users assume they are different products
  4. Reddit exists

None of these change the software.

What You Should Say

Say whichever one makes sense in context.

  • Writing documentation or contracts? Use HighLevel
  • Talking to agencies or affiliates? GoHighLevel or GHL works
  • Teaching beginners? Clarify once, then move on

Correcting people mid-sentence adds no value.

Final Reality Check

If someone asks, “Do you use HighLevel or GoHighLevel?”

The correct answer is:

“Yes.”

Then talk about what actually matters, automations, workflows, delivery, results.

Names are branding.
Systems are the work.