Google Ads Playbook & Workshop: Master Local Lead Generation with HighLevel

Are you tired of spinning your wheels trying to figure out digital advertising? You’re not alone. Running effective Google or Meta ad campaigns isn’t just about plugging in your credit card and hoping for the best—it requires a solid framework, proven templates, and the right tools. That’s where the Google Ads Playbook and Virtual Workshop from HighLevel comes in.

Whether you're an agency, a freelancer, or a small business owner, this comprehensive digital ads training and template bundle gives you everything you need to generate, manage, and convert leads—without hiring an agency or spending months learning on your own.

🚀 What’s Included in the Google Ads Playbook?

✅ Over 100+ Google & Meta Ad Templates

Get immediate access to a growing library of ad templates for local and digital niches. Run campaigns confidently across Google Search, Display, YouTube, and Meta platforms (Facebook and Instagram).

✅ Funnel Templates + AI Funnel Generator

More than 1000 funnel templates to plug and play into your campaigns. Use our AI-assisted builder to adapt funnels to your audience and vertical in seconds.

✅ Follow-Up Campaign Recipes

Use our proven workflows for lead nurturing, conversational follow-ups, and long-term client reactivation.

✅ Conversion Tracking & KPI Reporting

Set up sophisticated but beginner-friendly Google CAPI and Meta CAPI integrations inside HighLevel to track leads and conversions accurately.

✅ Reseller White Label One-Pager

If you’re an agency, get a professionally designed one-pager to present your offer clearly and win more clients.

✅ Kickoff Call with Our Team

Start with a 1-on-1 onboarding call to make sure your setup is perfect and you’re ready to launch your first campaign.

🎯 Workshop Details

• Live Dates: April 21–23, 2025
• Location: 100% Virtual
• Eligibility: Free for anyone with a HighLevel trial (free to start!)

Each day of the workshop will focus on a specific outcome:

• Day 1: Generate Leads at Scale
• Day 2: Manage Leads Efficiently
• Day 3: Convert and Track Leads Like a Pro

📚 Full Workshop Playbook Overview

🔧 Setup and Integration

• Create sub-accounts
• Connect your email domain
• Purchase tracking numbers
• Set up lead source triggers (Meta, Google, TikTok, LinkedIn, webhooks)

💬 Nurture and Engage

• Automated SMS/email sequences
• Facebook form triggers
• Mobile app setup
• Conversation AI tools
• Internal notifications

💸 Convert Leads into Sales

• Funnel stage tracking with pipelines
• Stripe integration and payment setup
• Appointment scheduling
• Product upselling and POS (tap-to-pay)

📊 Track, Report, and Optimize

• Google & Meta conversion tracking (CAPI)
• Pipeline performance dashboards
• Weekly automated reporting
• Custom dashboards for client reporting

📈 Real-World Case Study Included

We’re not just showing you theory. You’ll get a behind-the-scenes look at a 3-month campaign giveaway strategy, complete with updates, results, and ROI breakdown:

• CAPI setup & fix
• Funnel launch day
• Appointment-setting workflows
• Final lead count & closing strategies

🛠️ Tools to Help You Scale

• Snapshots: Replicate your campaign structure across new clients or verticals in seconds.
• Organic Lead Strategies: Leverage HighLevel tools for social posting and SEO funnels.
• Reputation Management: Automate Google reviews, listings, and customer feedback.
• AI Assistant Tools: Let the AI handle first-contact messages, lead scoring, and CRM data input.

Why This Workshop?

We’ve all seen success stories of businesses hitting it big with online ads—but behind the curtain, digital advertising is often overwhelming. Pixels, targeting, copywriting, A/B testing, CAPI—it’s a lot.

This free virtual Google Ads workshop is built for non-technical users and busy entrepreneurs who just want a repeatable way to get more leads and clients from online ads—fast.

🗣️ Join our 3-Day Google Ads Workshop—free with your trial.