Google Ads, exact match for “gohighlevel pricing”, brand-safe setup

TLDR

Bid on the query, keep brand names out of ads, send to a compliant page with clear disclosure and pricing math. Track to paid, not clicks. HighLevel forbids use of its marks without written permission, and Google allows bidding on trademarks as keywords but can restrict ad text that uses the mark.

Turn “pricing” searches into paid users with one tight ad group, one fast page, and a verified-bonus workflow while staying inside HighLevel and Google policies.

What you set up

• One search campaign, exact match only, single intent theme
• One RSA per ad group, assets written without trademarked names
• One lightweight landing page, verdict first, pricing math, bonus rules, CTA
• One conversion setup, trial start and verified paid
• One KPI board, CTR, trial CVR, paid CVR, CPA to paid, EPC, RPM

Compliance first

• Do not use “HighLevel”, “GoHighLevel”, or “LeadConnector” in ad headlines, descriptions, paths, or extensions unless you have written permission. Using HighLevel marks requires prior written consent.
• You can bid on trademarked keywords. Google does not restrict using trademarks as keywords, but can restrict trademark use in ad text after a rights-holder complaint. (Google Help)
• HighLevel actively monitors affiliate content for unapproved trademarks. Expect takedowns if you ignore notices.

Campaign structure

• Campaign name, Pricing-Exact
• Ad group, Pricing-Exact
• Bidding, start Max Conversions, switch to tCPA after 30 to 50 conversions
• Budget, enough for 10 to 15 clicks per day, scale when CPA to paid and EPC hold

Keywords, exact only

• [gohighlevel pricing], [go high level pricing], [gohighlevel cost], [gohighlevel price]
• Add common misspellings as exact variants

Negatives, protect budget

• free, crack, nulled, coupon, lifetime, discount code, black friday, cyber monday
• jobs, careers, support, login, outage
• research terms you do not want here, for example “alternatives”, keep this ad group clean

RSA templates, brand-safe examples

Headlines pool, mix 8 to 12

• Pricing, Plans Explained
• All-in-One CRM + Automations
• Clear Monthly Totals
• Bonus After Verification
• 7-Day Setup Checklist
• Funnels, Email, SMS, Calendars
• Start Trial, Simple Steps
• No Hype, Just Features

Descriptions pool, mix 4

• See plan details, typical email and SMS usage, and real monthly totals.
• Start a trial, verify purchase, unlock a snapshot, a setup call, and onboarding emails.
• Break-even math at 1 to 3 clients, plus a short migration checklist.
• Fast page, clear proof, support scope, and verified bonus delivery.

Assets

• Sitelinks, Plans, Bonus, Migration, FAQ
• Callouts, Snapshot included, Clear disclosure, Setup help
• Structured snippets, Features, Funnels, Automations, Reporting

Tracking and routing

• Final URL parameters, utm_source=google, utm_medium=cpc, utm_campaign=pricing-exact, utm_content={adgroupid}-{creative}
• Pass gclid and store UTMs on first hit
• Conversions, trial start and verified paid as primary outcome

Landing page layout, fast and honest

1. Verdict bar, who this fits, who it does not
2. Pricing snapshot, plan inclusions and limits
3. Total cost math, typical email and SMS volumes, monthly total line
4. Bonus summary, 3 to 5 items, delivery post-verification
5. How it works, start trial, verify, get access, onboarding next
6. Migration mini plan, contacts, domain, email auth, publish one funnel
7. FAQ, pricing, verification, support scope, cancellations
8. CTA, Start trial, note that bonus requires verification

Page rules to help Quality Score

• Echo the query in H1 without trademark, for example “Pricing and Plans for an All-in-One CRM Platform”
• Keep CLS and LCP tight, load under 2 seconds on mobile
• Use real feature words, funnels, automations, inbox, calendars, reviews

Bidding and budgets

• Start Max Conversions for first 30 to 50 trials
• Move to tCPA slightly above recent CPA, then ratchet down
• Raise budget only when CPA to paid and EPC are stable

Optimization cadence

• Twice weekly for the first 2 weeks, then weekly
• Pause underperforming assets after 1,000 impressions
• Test one new headline and one new description weekly
• Review search terms and add negatives fast
• Compare mobile vs desktop performance

KPIs

• CTR, 8 to 15 percent on exact match with generic copy
• Trial CVR from page, 12 to 20 percent on engaged traffic
• Paid CVR from trials, 25 percent plus with bonus in place
• CPA to paid, inside target by week 2 to 3
• EPC and RPM, must rise as you scale

Troubleshooting

• Low CTR, align headlines to pricing and plan language, keep it brand-free
• Clicks without trials, move CTA above the fold, add proof row, simplify bonus copy
• Trials without paid, cut bonus to two strongest items, pull the setup call earlier
• Rising CPA, tighten negatives, cap by device, recheck page speed

CTA blocks to paste

• Primary, See pricing and start trial
• Secondary, What is included in each plan
• Small note, Bonus delivered after verification

FAQ

Can I bid on “gohighlevel pricing”
Yes, for keywords. Google does not restrict trademarks as keywords, but do not use the trademark in ad text.

Can I write “HighLevel” in my ad
No, not without written permission from HighLevel. Their terms reserve trademark use and prohibit unapproved use in advertising.

Where should I disclose the affiliate relationship
On the landing page near the first CTA, and keep copy factual. HighLevel enforces compliance and flags unapproved trademarks and claims.

What should the above-the-fold section say
State that it is a pricing page, give a one-line verdict, and place a clear Start trial button with a short bonus note.

What starting budget makes sense
Enough for 10 to 15 clicks per day. Scale only when CPA to paid and EPC hold.

If you want, I can also provide prewritten brand-safe RSA assets and a one-page pricing LP you can paste into GHL.