GoHighLevel Workflows: Automate Everything from Lead Nurture to Onboarding
TL;DR
- Drag-and-drop builder to automate CRM actions
- Use triggers like form fills, calendar bookings, or payments
- Add steps like email/SMS, wait timers, internal tasks
- Replace multiple tools with one unified automation engine
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What Are GoHighLevel Workflows?
Workflows are GoHighLevel’s advanced automation system.
They let you:
- Trigger automations based on contact actions (form filled, payment, tag added, etc.)
- Build sequences with emails, texts, task assignments, webhooks, and conditional logic
- Replace dozens of manual follow-ups or third-party tools
Think of it as Zapier, email marketing, task management and follow-up automation all rolled into one dashboard.
Use Case: Automate Lead to Client Journey
Problem: Manual follow-up was inconsistent, and leads dropped off.
Solution:
- Created workflow triggered by “Free Consultation” form
- Sends SMS, email, and task for team to follow up
- If booked, move contact to opportunity stage “Consult Scheduled”
- After consult, automatically send onboarding info if status = “Closed Won”
Result: 5x faster response time and consistent follow-through.
How to Build a Workflow in GHL
- Go to Automations > Workflows > Create New
- Select a trigger (form submission, appointment, tag, etc.)
- Add actions: email, SMS, task, wait timer, webhook, etc.
- Use conditions: If/Else, time delays, contact filters
- Test and publish
Advanced Tips
- Use dynamic wait timers based on appointment time
- Split logic by pipeline stage or contact tag
- Trigger workflows from Google Ads or Facebook leads
- Add internal Slack or email alerts for teams
- Build “if no response” loops to retry engagement
🔗 Try Workflows in GoHighLevel
🎓 Master Workflow Automation in Bootcamp
FAQs
Can I run multiple workflows for one contact? Yes, contacts can be in several workflows simultaneously.
Do workflows replace campaigns? Yes. Workflows are the newer, more powerful alternative.
Can I pause workflows for specific contacts? Yes. Use conditions or manually remove them.
Do I need coding knowledge? No. Workflows are no-code with drag-and-drop logic.
Are workflows included in SaaS Mode? Yes. Each subaccount has full access to workflows.