GoHighLevel White Label Pricing: What the Pro Plan Actually Costs and Includes
TLDR
- White-label branding (logo, domain, colors) starts on the Unlimited plan at $297/mo
- Full SaaS Mode - client billing, plan configurator, sub-account provisioning - requires the Pro plan at $497/mo
- The Starter plan ($97/mo) has no white-label features
- A white-label mobile app is a separate add-on at $497/mo on top of your plan
- At 10 clients billed $297/mo, net margin after platform cost is $2,473/mo
- Annual billing saves ~17% across all plans
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Who This Is For
- Agency owners deciding whether to upgrade from Unlimited to Pro
- Freelancers evaluating whether white-label resale is worth the step up
- Business owners researching what GoHighLevel actually costs for a white-label setup
- SaaS resellers comparing platform cost against projected client revenue
What "White Label" Means in GoHighLevel
White-labeling GoHighLevel means your clients never see the GoHighLevel brand. They log in through your domain, see your logo and interact with a CRM that looks like your product.
There are two levels of white label in GoHighLevel:
Level 1 — Visual white label (Unlimited plan)
- Custom logo, brand colors and agency name throughout the platform
- Your own login domain (e.g.
app.youragency.com) - Client sub-accounts branded to your agency
Level 2 — Full SaaS white label (Pro plan)
- Everything in Level 1, plus:
- Custom client pricing plans (you set the price)
- Automated sub-account provisioning when clients pay
- Built-in Stripe billing — clients pay you directly
- SaaS Configurator — control which features each client tier can access
- Reseller margins on AI usage (phone, SMS, email)
Most agencies need Level 2 to actually run a SaaS business.
Skip trial and error.
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GoHighLevel White Label Pricing by Plan
| Plan | Monthly | Annual | White Label | SaaS Billing | Sub-accounts |
|---|---|---|---|---|---|
| Starter | $97 | ~$81/mo | None | No | 1 |
| Unlimited | $297 | ~$248/mo | Visual only | No | Unlimited |
| Pro (SaaS Mode) | $497 | ~$414/mo | Full | Yes | Unlimited |
Annual billing saves approximately 17% on all plans. For agencies on Pro, that is roughly $1,000 saved per year.
Starter Plan — No White Label
The $97/mo Starter plan is for a single business account. It does not include:
- Custom branding or domain
- Client sub-accounts
- White-label features of any kind
If white labeling is your goal, the Starter plan is not the right starting point.
Unlimited Plan — Visual White Label Only
At $297/mo, the Unlimited plan gives you:
- Your logo and brand colors across the platform
- A custom agency domain for the login portal
- Unlimited client sub-accounts
- Full access to CRM, automations, funnels, calendars, phone and SMS
What it does not include:
- Client billing through GoHighLevel
- SaaS Mode plan configurator
- Automated sub-account creation on payment
- Resale control over feature access per client
This plan works if you are billing clients externally (Stripe, invoices) and managing their sub-accounts manually. It is a white-label agency setup, not a SaaS product.
Best for: Agencies managing 5–20 clients manually with external billing.
Pro Plan — Full White Label SaaS Pricing
At $497/mo, the Pro plan activates SaaS Mode. This is the plan agencies need to operate GoHighLevel as a white-label SaaS product.
What Pro Adds Over Unlimited
| Feature | Unlimited | Pro |
|---|---|---|
| Client billing via Stripe | No | Yes |
| Plan configurator (set client feature tiers) | No | Yes |
| Automated sub-account provisioning | No | Yes |
| Resale margins on AI usage | No | Yes |
| SaaS Snapshot deployment | No | Yes |
| Custom trial periods for clients | No | Yes |
| Agency-level Marketplace Earning Dashboard | No | Yes |
SaaS Mode in Practice
With SaaS Mode active you can:
- Create pricing plans (e.g. Basic at $97/mo, Growth at $197/mo, Agency at $297/mo)
- Connect your Stripe account
- Clients sign up and pay through your branded portal
- GoHighLevel auto-provisions their sub-account based on the plan they choose
- You collect the revenue, GoHighLevel charges you $497/mo
The platform does the billing and provisioning. You set the prices and manage the product.
For the full agency setup walkthrough: Build an AI-First Marketing Agency with GoHighLevel
White Label Add-Ons (Separate Cost)
Two white-label features are not included in any base plan. They cost extra.
White-Label Mobile App
GoHighLevel offers a fully branded mobile app under your agency name in the App Store and Google Play.
- Cost: $497/mo added to your plan
- Requires: Pro plan (SaaS Mode active)
- Includes: Your logo, app name, push notifications under your brand
Most agencies skip this until they have 20+ active clients. At that point it becomes a meaningful retention tool.
HIPAA Compliance Add-On
For healthcare-adjacent niches (medical spas, dentists, chiropractors):
- Cost: Separate monthly add-on (pricing confirmed at signup)
- Requires: Active paid subscription to maintain the Business Associate Agreement (BAA)
- Includes: HIPAA-compliant data handling, BAA with GoHighLevel
If you run a HIPAA add-on and your paid subscription lapses, the BAA automatically expires.
White Label Resale Margin Math
This is what the numbers look like at different client volumes.
Pro Plan Breakeven
| Clients | Your Resale Price | Monthly Revenue | Platform Cost | Net Margin |
|---|---|---|---|---|
| 2 | $297/mo | $594 | $497 | $97 |
| 5 | $297/mo | $1,485 | $497 | $988 |
| 10 | $297/mo | $2,970 | $497 | $2,473 |
| 20 | $297/mo | $5,940 | $497 | $5,443 |
| 10 | $197/mo | $1,970 | $497 | $1,473 |
| 10 | $497/mo | $4,970 | $497 | $4,473 |
Breakeven is at 2 clients at $297/mo. Everything above that is margin.
Tool Consolidation Math
Agencies often present GoHighLevel as a replacement for tools clients already pay for:
| Tool Replaced | Typical Client Cost |
|---|---|
| CRM (HubSpot Starter) | $50/mo |
| Email marketing (Mailchimp) | $35/mo |
| Booking (Calendly Pro) | $16/mo |
| SMS platform | $30/mo |
| Review management | $50/mo |
| Funnel builder (ClickFunnels) | $97/mo |
| Total replaced | $278/mo |
A client already spending $278/mo on scattered tools can move to your GoHighLevel white-label plan at $297/mo and save setup complexity while consolidating under one login.
The pitch writes itself.
For the full SaaS sales framework: The Complete HighLevel SaaS Setup and Sales Playbook
Annual vs Monthly — Savings Breakdown
| Plan | Monthly | Annual (per mo) | Annual Saving |
|---|---|---|---|
| Starter | $97 | ~$81 | ~$192/yr |
| Unlimited | $297 | ~$248 | ~$588/yr |
| Pro | $497 | ~$414 | ~$996/yr |
If you are committed to running a white-label SaaS business, annual Pro saves close to $1,000 a year. That is essentially two months free.
Is the Pro Plan Worth the Jump from Unlimited?
The $200/mo difference between Unlimited and Pro is worth it if you plan to bill clients inside the platform.
Break down the math:
- Unlimited: $297/mo — you manually bill clients, manually create sub-accounts
- Pro: $497/mo — automated billing, automated sub-account creation, plan-based feature control
The $200 difference pays for itself at 1 additional client billed through the platform (if you are charging $200+/mo per client).
If you are still at 1–3 clients and billing manually, stay on Unlimited and upgrade when client volume grows.
See which plan makes sense for your stage: GoHighLevel Pricing Plans 2026
GoHighLevel White Label vs. Competitors
| Platform | White Label | SaaS Billing | Starting Cost | Unlimited Sub-accounts |
|---|---|---|---|---|
| GoHighLevel Pro | Full | Yes | $497/mo | Yes |
| Vendasta | Full | Yes | $553+/mo | No (per sub-account) |
| HubSpot | No | No | $800+/mo | No |
| ActiveCampaign | No | No | $149/mo | No |
| Keap | No | No | $299/mo | No |
GoHighLevel is the only platform in this category that offers full white-label SaaS resale with unlimited sub-accounts at a flat monthly cost.
See the full comparison: GoHighLevel Alternatives 2026
How to Start a GoHighLevel White Label Setup
- Start the 30-day free trial on the Pro plan to test SaaS Mode before committing
- Connect your agency domain (e.g.
app.youragency.com) in Agency Settings - Upload your logo, set brand colors and configure your agency portal
- Connect Stripe in the SaaS Mode billing settings
- Create at least one client pricing plan (name, monthly price, features included)
- Test a Snapshot deployment to a new sub-account
- Send a test client through the signup flow end-to-end
The full setup takes 1–3 days for an experienced operator. Allow 5–7 days if you are new to the platform.
For a step-by-step SaaS Mode configuration guide: GoHighLevel SaaS Mode: The Complete White-Label Growth Guide
FAQ
What GoHighLevel plan includes white label? White-label branding (logo, domain, colors) is included from the Unlimited plan at $297/mo. Full SaaS Mode white label — including client billing and automated provisioning — requires the Pro plan at $497/mo.
How much does GoHighLevel white label cost per month? Visual white label starts at $297/mo. Full SaaS white label (Pro plan with billing) costs $497/mo. A branded white-label mobile app is an additional $497/mo add-on.
Can I resell GoHighLevel under my own brand? Yes. With the Pro plan and SaaS Mode active, you can sell access to a GoHighLevel-powered platform under your own brand name, domain and pricing — clients never see the GoHighLevel name.
Do I need the Pro plan to use a custom domain? No. A custom agency login domain is available on the Unlimited plan ($297/mo). The Pro plan adds automated billing and sub-account provisioning on top of that.
What is the GoHighLevel SaaS Mode and how much does it cost? SaaS Mode is the white-label resale layer built into GoHighLevel's Pro plan ($497/mo). It lets you create client pricing plans, bill through Stripe, auto-provision sub-accounts and control feature access per plan tier.
Is there a white-label mobile app included in GoHighLevel? No. A branded mobile app is a separate add-on at $497/mo, available only on the Pro plan. It is optional and most agencies add it after reaching 20+ clients.
What is the GoHighLevel breakeven point for white label resale? At $297/mo resale pricing, you break even on the $497/mo Pro plan with 2 clients. Every client beyond that is profit.
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Start Your Free Month on the Pro Plan
Test SaaS Mode, white-label branding and client billing for 30 days — no credit card required. Full Pro plan access included.
Internal Links Used
- GoHighLevel Pricing Plans 2026
- GoHighLevel SaaS Mode: The Complete White-Label Growth Guide
- The Complete HighLevel SaaS Setup and Sales Playbook
- Build an AI-First Marketing Agency with GoHighLevel
- GoHighLevel Alternatives 2026
What's New in GoHighLevel
SaaS Configurator: Personal Calendar Control
Agencies can now control whether a personal calendar is auto-created when adding new users to sub-accounts. For white-label setups using Snapshots and predefined calendar structures, this prevents unwanted configuration drift when onboarding new clients — keeping the experience consistent across every sub-account you provision.
Marketplace Earning Dashboard (March 2026)
GoHighLevel released a new Marketplace Earning Dashboard for agencies on the Pro plan. It shows app installs, revenue, costs and per-sub-account profit in one view. For SaaS resellers evaluating margin, this dashboard replaces manual tracking and gives you a clear picture of what you are actually earning per client — relevant if you are deciding whether the $497/mo Pro plan justifies itself at your current client volume.