GoHighLevel vs Vendasta (2025): White-Label SaaS for Agencies Compared
Compare GoHighLevel vs Vendasta in 2025. Which white-label platform gives agencies better control, automation tools, and recurring revenue potential? Full feature, pricing, and use-case breakdown.
TL;DR
| Feature | GoHighLevel | Vendasta |
|---|---|---|
| CRM + Funnel + Email + SMS | ✅ All-in-one | ⚠️ CRM only, marketplace reliant |
| White-Label SaaS | ✅ Full system + mobile app | ✅ Resell marketplace tools |
| Snapshot System | ✅ Yes (create + resell setups) | ❌ No campaign cloning |
| Pricing | Flat $297/mo (agency plan) | Custom quote, pay per client/tool |
| AI Tools | ✅ Voice, Chat, Review AI | ⚠️ Limited AI per 3rd-party apps |
➡️ Compare GoHighLevel vs Vendasta
GoHighLevel Overview (Agency + SaaS Mode)
- CRM, email, SMS, voice, funnel builder, calendar, review engine
- Native AI agents (calls, DMs, reviews)
- Unlimited client subaccounts
- White-label mobile app, login URL, reports
- Snapshot duplication: resell entire account setups
- Flat pricing: $297/mo for unlimited subaccounts
- SaaS mode: monetize as your own platform
Vendasta Overview (Reseller Marketplace Model)
- Base CRM and sales platform for local agencies
- White-label app store: resell 3rd-party tools like SEO, PPC, GMB
- Marketplace includes Yext, Constant Contact, social schedulers
- You charge clients markup on each tool
- Includes proposal builder, email campaigns, client portal
- Pricing:
- Not public, starts ~$500–$1,000/mo
- Tool cost + client cost adds up fast
- Often commission-based payouts
Key Difference: Builder vs Reseller
| Feature | GoHighLevel | Vendasta |
|---|---|---|
| Build Your Own SaaS | ✅ Yes (Snapshots + SaaS) | ❌ No, resell only |
| Offer Client Dashboards | ✅ Included | ✅ Included |
| Mobile App White-Label | ✅ Yes | ✅ Yes |
| Control Over Pricing | ✅ 100% yours | ⚠️ Shared revenue model |
| 3rd-Party Dependency | ❌ None | ✅ Full reliance |
Automation & CRM Tools
GoHighLevel:
- Multi-channel automations (email, SMS, phone)
- Booking, reviews, AI call follow-ups
- Native pipeline + sales CRM
- Unified inbox for all channels
- AI chat + call handling
Vendasta:
- Built-in CRM (sales and reputation)
- No funnel builder, no SMS/calling
- Automations via connected apps
- Proposals, orders, and reporting built-in
➡️ Compare GoHighLevel vs Vendasta
AI Features
| AI Tool | GoHighLevel | Vendasta |
|---|---|---|
| Voice AI Agent | ✅ Built-in | ❌ Not included |
| Chat AI / Auto DM | ✅ Yes | ⚠️ Via 3rd-party tools |
| Review AI | ✅ Respond automatically | ⚠️ Limited or manual |
| Content AI | ✅ SMS, email, copy AI | ⚠️ Template-driven messaging |
Monetization Model
GoHighLevel:
- Build and sell subaccounts as SaaS
- Use Snapshots to clone & resell templates
- Keep 100% revenue
- Ideal for niching down (e.g. dentists, medspas, etc.)
Vendasta:
- Resell SEO, ads, reviews, listings
- Share margin with platform and vendors
- Pay monthly fees per account and tool
- Add-on upsells mean recurring revenue, but lower control
Pricing Comparison
| Level | GoHighLevel | Vendasta |
|---|---|---|
| Starter | $97/mo | Not offered |
| Unlimited Subaccounts | ✅ $297/mo flat | ❌ Paid per client/tool |
| SaaS-Mode + Snapshots | ✅ Optional add-on | ❌ Not available |
| Reseller Marketplace | ❌ | ✅ Required model |
| Enterprise Agency Scale | ✅ Predictable cost | ⚠️ Cost grows w/ vendor usage |
Final Verdict
| You Are... | Choose... |
|---|---|
| An agency wanting to resell services | Vendasta |
| A builder launching SaaS for a niche | GoHighLevel |
| Focused on long-term client retention | GoHighLevel |
| Focused on monetizing 3rd-party tools | Vendasta |
FAQs
Does Vendasta offer automation like GoHighLevel?
Not natively. You rely on the tools inside their marketplace.
Can I build a white-label SaaS with Vendasta?
No. You resell others’ products, not your own platform.
Does GoHighLevel include AI tools?
Yes—voice AI, chat AI, review replies, copywriting AI included.
Is GoHighLevel cheaper?
Yes, especially as you scale. Vendasta charges per tool, per account, per usage.