GoHighLevel vs Keap (Infusionsoft): Which CRM Delivers More for Agencies in 2025?
TL;DR
- GoHighLevel: All-in-one agency-focused CRM with SaaS mode, white-labeling, built-in AI, and deep automation.
- Keap (formerly Infusionsoft): Long-standing CRM with powerful email automation but lacks modern white-label, SaaS features, and built-in AI.
- Verdict: GoHighLevel wins for agencies, freelancers, and consultants scaling service operations or building white-label SaaS offers.
Core Feature Comparison
| Feature | GoHighLevel | Keap (Infusionsoft) |
|---|---|---|
| CRM | Smart Lists, Pipelines, Custom Fields | Contact tags, Pipelines |
| Email Marketing | AI Writer + visual email builder | Advanced campaign automation |
| Automation | Visual workflows, triggers, AI actions | Powerful but legacy interface |
| SaaS Mode | Yes – Resell under your brand | No |
| White Label | Full white-label suite | No |
| Pricing (Entry) | $97/mo (Starter), $497/mo (SaaS Pro) | $159–$279/mo |
| AI Tools | Voice AI, Agent AI, Content AI | Not available natively |
| Reputation Management | Built-in review request workflows | None |
| Calendar/Booking | Native 2-way sync with Google/Outlook | Requires Zapier or third-party |
| Client Portals & Courses | Communities, Memberships, Custom Portals | Basic dashboard |
| Mobile App | Branded white-label apps (iOS/Android) | Keap-branded only |
| Integrations | Native + webhooks + Make + Zapier | API + limited native integrations |
Key Differences Explained
1. Designed for Agencies vs. SMBs
GoHighLevel was built from day one for agencies. Everything—from Snapshots to Sub-Accounts to SaaS Mode—supports repeatable, scalable delivery. Keap, by contrast, caters to small businesses and individual service providers, not agencies.
2. AI-Enhanced Workflows
GHL's built-in Voice AI handles client calls. Agent AI follows up with leads 24/7. AI Writer helps craft landing pages, emails, and blog content.
Keap still relies heavily on user-created logic and third-party tools. As of 2025, no built-in AI exists.
3. SaaS + White-Label Revenue Model
GoHighLevel lets you build your own SaaS—reselling under your domain, branding the dashboard, launching app store listings.
Keap doesn’t offer white labeling or any reseller licensing. You send users to their brand, not yours.
4. Snapshot & Templating System
GoHighLevel Snapshots bundle funnels, automations, emails, calendars, and more into reusable templates. Perfect for agencies.
Keap lacks an equivalent system—building reusable setups requires manual duplication.
Use Case Scenarios
GoHighLevel Is Ideal For:
- Agencies offering white-labeled automation.
- SaaSpreneurs building scalable recurring models.
- Freelancers bundling services into snapshots.
- Coaches and consultants wanting control over branding.
Keap Is Better For:
- Legacy users accustomed to its campaign builder.
- Solo consultants who prioritize email automation.
- SMBs not planning to resell services or SaaS.
Pricing Breakdown (2025)
| Plan | GoHighLevel | Keap |
| Basic CRM/Automation | $97/month | $159/month (Keap Pro) |
| Agency Plan / SaaS Mode | $497/month | Not available |
| Free Trial | 30-day + Bootcamp | 14-day |
| AI Tools | Included (Voice, Agent, Writer) | None |
| Custom Branding | Full dashboard + app branding | No |
Verdict: Which Should You Choose?
If you're building an agency, creating SaaS-style offers, or want full ownership of your client experience, GoHighLevel gives you:
- Higher control
- More revenue paths
- Built-in AI
- Faster deployment
Keap may still serve basic CRM needs but lags in innovation, white labeling, and AI.