GoHighLevel vs Kartra: Which All-in-One Platform Wins for Agencies?
Pain Point: "I need to simplify my tech stack—but which platform actually delivers?"
You’ve probably heard that both GoHighLevel (GHL) and Kartra offer all-in-one marketing platforms. But they weren’t built for the same audience.
If you’re running a client-focused agency, this breakdown saves you time, money and headaches.
TL;DR: GHL Crushes for Agencies
| Feature | GoHighLevel | Kartra |
|---|---|---|
| White-labeling | ✅ Full agency white-label CRM | ❌ None |
| Client sub-accounts | ✅ Unlimited (SaaS mode) | ❌ 1 account per subscription |
| CRM + Pipelines | ✅ Built-in | ⚠️ Limited |
| Automations | ✅ Visual builder (Workflows) | ⚠️ Basic if/then rules |
| Funnels | ✅ Drag-and-drop | ✅ Yes |
| Email + SMS | ✅ Native & Twilio/SMTP integrated | ✅ Email only |
| Reputation Mgmt | ✅ Built-in | ❌ Not available |
| Memberships | ✅ Yes | ✅ Yes |
| Mobile App | ✅ White-label + branded | ⚠️ Generic Kartra App |
| API & Webhooks | ✅ Open | ⚠️ Limited |
1. GHL is Built for Agencies, Kartra for Solopreneurs
Kartra is better suited for digital course sellers or solopreneurs who sell 1-2 offers and want everything in one place.
GHL is purpose-built for agencies running:
- Multiple client accounts
- SaaS automation services
- White-label onboarding
2. GHL Offers White-Label SaaS Mode
Agencies can create and sell branded CRM systems with GHL. Your clients log in to your platform.
Kartra = No white-labeling. No client sub-accounts. You’re stuck managing everything inside your own account.
3. GHL Workflows > Kartra Automations
GHL Workflows are modular and visually built, combining triggers, conditions, delays, and actions across email, SMS, DMs, and internal automations.
Kartra’s automations are more basic. No native SMS. No pipeline triggers. Just simple email sequences and conditional redirects.
4. GHL Integrates With Everything
With Zapier, Make, N8N or direct webhooks, you can connect GHL to anything. Kartra has limited webhook and no open API support.
If you're running cross-platform systems or AI agents, Kartra is a bottleneck.
5. Pricing: GHL Scales Better
| Users | GHL SaaS Mode | Kartra |
| 1 Client | $97–$297 | $119–$299 |
| 5+ Clients | Flat fee + upgrades | 5x Full Plans = $$$ |
You can run dozens of clients inside a single GHL SaaS account. Kartra? Each client needs a full subscription.
Verdict: GHL is Better for Agencies
If you:
- Manage clients
- Sell services
- Want automation + white label tools
Then GoHighLevel beats Kartra on features, flexibility and profitability.
Kartra may work better for:
- Solo coaches
- Low-tech course sellers
- Static funnels without team workflows
Get Started
👉 Try GHL with our Free Bootcamp + 30 Day Trial:
https://www.gohighlevel.com/highlevel-bootcamp?fp_ref=details&fp_sid=ghostio
Or browse Snapshot Playbooks built for small agencies.